OPPO Partners with China Resources to Launch the First Gaming-Themed Flagship Store in Guiyang, Delivering a New Experience for Young Users

OPPO Partners with China Resources to Launch the First Gaming-Themed Flagship Store in Guiyang, Delivering a New Experience for Young UsersOn September 26th, OPPO announced that the OPPO | OnePlus Flagship Store (Guiyang Wanda Plaza Store) will officially open on October 1st. This flagship store is the largest flagship store in OPPO's nationwide network and the first gaming-themed flagship store in the industry

OPPO Partners with China Resources to Launch the First Gaming-Themed Flagship Store in Guiyang, Delivering a New Experience for Young Users

On September 26th, OPPO announced that the OPPO | OnePlus Flagship Store (Guiyang Wanda Plaza Store) will officially open on October 1st. This flagship store is the largest flagship store in OPPO's nationwide network and the first gaming-themed flagship store in the industry. It aims to create a unique new shopping experience for young users.

As a mobile phone brand deeply understanding the needs of young users, OPPO has always kept pace with the development of the gaming industry. Since 2019, OPPO has partnered with Riot Games, becoming the first global smartphone partner for League of Legends. They have witnessed the glorious journey of Chinese esports alongside countless young people. This time, OPPO integrates gaming elements into the flagship store design, creating the first gaming-themed flagship store, further demonstrating its deep understanding of the needs of young users.

The core positioning of the OPPO | OnePlus Flagship Store (Guiyang Wanda Plaza Store) is to create a "city park for young people." The flagship store will showcase the full range of OPPO and OnePlus products, and will also feature interactive leisure spaces like a gaming experience zone and Xiao O Academy. This aims to provide consumers with a relaxed, enjoyable, and effortless comfort experience.

The store's design follows a human-centered core principle, shifting focus from product display to consumer experience. Every detail in the store is carefully considered and cleverly incorporates traditional cultural elements of Guizhou province. For example, the design inspiration for "Xiao O Academy" comes from the characteristic terraced fields of Guizhou, while OPPO Watches are cleverly arranged in the pattern of the Xiaoqikong Arch Bridge, and OPPO Pads form the magnificent spectacle of Huangguoshu Waterfall. In addition, the flagship store also skillfully incorporates trendy cultural elements favored by young people, adding recreational spaces such as a gaming figure area and a coffee bar to provide customers with a relaxed and enjoyable experience space.

The opening of the OPPO | OnePlus Flagship Store (Guiyang Wanda Plaza Store) is not only another important step in OPPO's retail expansion but also a significant leap in its brand development journey. Through strategic cooperation with China Resources, OPPO will further solidify its position in the hearts of young consumers, while also offering consumers a richer and higher-quality shopping experience.

China Resources Group, as a diversified large enterprise, has advantages in areas like commercial operation, brand building, and market promotion. These advantages will provide strong support for the operation and development of the OPPO flagship store. Meanwhile, OPPO's vast young user group will bring high-quality customer flow to China Resources, achieving mutual benefit and win-win outcomes.

OPPO has always been committed to transforming its flagship stores into cultural and trendy gathering places for young people. In terms of location strategy, OPPO prioritizes bustling commercial zones in Tier 1 and Tier 2 cities as well as provincial capital cities, ensuring that brand image, local culture integration, and consumer interactive services are fully reflected. This strategic partnership with China Resources is based on the deep alignment of both parties' brand philosophies and development strategies.

By the end of 2024, OPPO is expected to have over 6,000 stores nationwide, including flagship stores, premium experience stores, and experience stores. The opening of the OPPO | OnePlus Flagship Store (Guiyang Wanda Plaza Store) will further connect with millions of consumers, delve deeper into their multi-layered needs, fully leverage the flagship store's advantages in "last mile" services, and continue to enhance offline services and scene experiences.

Following the opening of the OPPO | OnePlus Flagship Store (Guiyang Wanda Plaza Store), OPPO will continue to delve deeper into the gaming field, regularly collaborating with different gaming IPs, launching diverse gaming-themed events to continuously attract and connect with more young users, cheering on those who love the game.

Here are some of the features and highlights of the OPPO | OnePlus Flagship Store (Guiyang Wanda Plaza Store):

• First gaming-themed flagship store in the industry: The store is centered around gaming, offering young consumers a new and unique store experience, closely connecting with their current gaming-centric entertainment and lifestyle.

• Fusion of local culture and trendy elements: The flagship store cleverly blends traditional cultural elements of Guizhou province with trendy cultural elements favored by young people in its design. For example, terraced fields and the Xiaoqikong Arch Bridge are incorporated into the product display area, while recreational spaces like a gaming figure area and a coffee bar are also included, creating a unique cultural experience for consumers.

• Building a "city park for young people": The flagship store aims to create a city park for young people by integrating trendy culture and traditional culture. This aims to attract more young people and provide them with a relaxed, enjoyable, and effortless comfort experience.

• Strategic partnership with China Resources: The strategic partnership between OPPO and China Resources is based on the deep alignment of both parties' brand philosophies and development strategies. This will fully leverage their strengths to inject new vitality into the brand, enhance user experience, and achieve mutual benefit and win-win outcomes.

• Offline layout expansion: OPPO is actively expanding its offline store layout, expecting to have over 6,000 stores nationwide by the end of 2024, providing better services to its vast user base.

• Rich activities and experiences: The flagship store will regularly hold interactive activities like esports competition live broadcasts and team trophy photo sessions. It will also have a viewing area to provide fans with an immersive gaming experience. Additionally, the store will invite renowned cosplayers and League of Legends world champions to interact with fans up close.

The opening of the OPPO | OnePlus Flagship Store (Guiyang Wanda Plaza Store) marks a significant step forward in OPPO's expansion of offline services and scene experiences. It also signifies OPPO's continued commitment to the gaming field, providing young users with richer and more diverse experiences and crafting a more appealing brand image.

In conclusion:

The OPPO | OnePlus Flagship Store (Guiyang Wanda Plaza Store) is another important step in OPPO's retail expansion and a significant leap forward in its brand development journey. Through its strategic partnership with China Resources and its unique interpretation of the gaming theme, OPPO will further solidify its position in the hearts of young consumers and offer them a richer and higher-quality shopping experience.

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