Before reading this article, please click on "Follow" to facilitate discussion and sharing with you, and also to watch the next exciting article in a timely manner. Thank you very much for your attentionIn the past few years, China's computer city has been popular throughout the country

Before reading this article, please click on "Follow" to facilitate discussion and sharing with you, and also to watch the next exciting article in a timely manner. Thank you very much for your attention

In the past few years, China's computer city has been popular throughout the country. These commercial complexes, which gather a large number of computer, mobile phone, and other digital product stores, once attracted many consumers.However, now these once bustling computer cities are increasingly disappearing.

According to data, approximately 70000 computer cities nationwide have been closed.In a sense, this is a clear signal of the decline of the computer city. So, what are the reasons for the collapse of Computer City? So, why does the once popular computer city across the country slowly "disappear"?

The Development of E-commerce

Computer City used to be an important place to purchase computers and related accessories,There are numerous and large-scale computer cities across the country, and many people have bought high-quality and affordable computer products here.But now, people are finding that the number of computer cities is gradually decreasing, and some have even gone bankrupt.

The Development of E-commerce.Due to the high cost of rent, labor, and other factors, the prices of Computer City will naturally increase accordingly.

So, compared to online stores, consumers are more willing to easily choose computer products at home. This has also led to a gradual decline in the market of Computer City, resulting in a natural decrease in sales.

Nowadays, the computer market is no longer an era where brands compete to promote,Consumers are more inclined towards quality and service, while computer cities often adopt a marketing model of low price diversionIt is difficult to provide a high-quality service experience.

So the rise of the internet is one of the main reasons for the collapse of Computer City. As a result, more and more consumers are choosing to shop online instead of purchasing products from physical stores.At the same time, more and more e-commerce platforms, such as Taobao and JD.com, are constantly improving consumers' shopping experience, making offline physical stores even more challenging.

There are problems with the business model

The problem with the business model of Computer City is also one of the reasons for its bankruptcy.Many computer city shops have very expensive rents and higher product prices than online e-commerce, which leads to certain disadvantages.

At the same time, some computer cities also face problems such as lack of experience and poor management in their operations,This greatly discounts consumers' shopping experience.

Many computer cities have not updated their marketing strategies in a timely manner due to poor market forecasting.They only focus on selling goods, but have not made significant improvements in terms of service, experience, and other aspects.

In the process of seeking to compete with Online shopping,The importance of services was generally overlooked in the computer city, leading to a decrease in customer traffic and ultimately failure. And the saturation of the market is also one of the reasons for the collapse of Computer City.

In the past few years,The electronic product market is constantly expanding,The number of computer cities in the market is also increasing.However, this excessive expansion has intensified market competition, and some computer cities have also been eliminated as a result.

The Rise of Digitalization

Digital production and sales methods are gradually emerging,The assembly of personal computers no longer has a threshold,Many people are more willing to purchase components and assemble them themselves. This has also reduced the market share of Computer City.

Distrust in Computer City

The college entrance examination is over, which reminds me of the experience of purchasing a computer together after the college entrance examination. Recalling the past,Many high school students will immediately go to the computer city to get their favorite computer.

At that time, the scale of Computer City was not large, with only a few small shops, but it was already enough to attract the attention of young people.
The merchants in Computer City are professionals in the computer industry, who are very familiar with the market situation and consumer needsTherefore, they were able to gather all the most popular computer accessories at that time here.

But for those who are not familiar with computers, Computer City is a place full of traps and scams.Many unscrupulous merchants impersonate professionals and sell unnecessary computer accessories to novice players, or pass them off as good.So for novice players, purchasing a computer is not an easy taskSo naturally, I won't buy a computer.

Overall, with the changes in technology and consumer attitudes, the traditional retail model of Computer City is gradually declining.But what we need to know is that despite the continuous decrease in the number of computer cities, the electronic product market has not decreased.

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