Hisense TV's Strong Rise: Toshiba TV Holds Top Spot in Japan, Hisense Ranks Third

Hisense TV's Strong Rise: Toshiba TV Holds Top Spot in Japan, Hisense Ranks Third Latest data reveals that in September, Toshiba TV (TVS) captured 24.5% of the Japanese market share in terms of sales revenue and 27% in terms of sales volume, leading the market and securing the top position

Hisense TV's Strong Rise: Toshiba TV Holds Top Spot in Japan, Hisense Ranks Third

Latest data reveals that in September, Toshiba TV (TVS) captured 24.5% of the Japanese market share in terms of sales revenue and 27% in terms of sales volume, leading the market and securing the top position. Hisense TV, with its impressive performance, landed in third place. This signifies that two of the top three spots in the Japanese TV market are held by Hisense-affiliated brands.

After being acquired by Hisense, Toshiba TV has leveraged Hisense's global strategy and resource integration capabilities to swiftly achieve profitability. Within just six years, it achieved a remarkable turnaround, surpassing local brands like Sharp, Sony, and Panasonic to claim the top spot in Japan's market sales. Since the first half of 2022, Toshiba TV (TVS) has consistently held the top position in terms of annual cumulative sales volume share. In the first nine months of this year, it achieved a "double first" breakthrough, leading in sales volume and holding the top position in annual cumulative sales revenue share.

The success of Hisense-affiliated TVs in the Japanese market is due to Hisense's effective integration and continued investment in acquired company resources. Following the acquisition of Toshiba TV, Hisense has remained dedicated to expanding its scale and strengthening its position, consistently increasing investment in branding and research and development. This long-term approach aims to foster the company's sustainable growth. For instance, while maintaining a commitment to technological innovation, Hisense actively listens to market feedback and develops technologies specifically tailored to the local market demands. These include AI perceptual image processing and millimeter-wave radar technology, unique to the Japanese market. These technologies are incorporated into flagship products, offering users a high-quality experience. This approach also establishes a distinctive competitive advantage and selling point for high-end TVs, leading the local market in terms of image and sound quality.

The Hisense Japan research and development team upholds a "fanatical" approach to technical exploration in product development. They continuously innovate to ensure technological advancements align with market needs. They engage directly with the frontline by regularly visiting distribution channels, gathering feedback from stores, and understanding frontline explanations. By closely monitoring market trends, they can more accurately grasp consumer needs.

In recent years, Hisense has pursued a bold strategy of industry mergers and acquisitions and efficient cross-cultural integration in its global expansion. It has fully dedicated its resources in human talent, management, technology, and funding to bolster the acquired businesses. Since 2018, Hisense has acquired three historically significant and internationally renowned companies: Toshiba TV, Gorenje, and Japan San-Den Holdings, achieving remarkable results.

The success of Hisense-affiliated TVs in the Japanese market is a testament to Hisense's global strategy and resource integration capabilities. Through acquisitions and integration of internationally recognized brands, Hisense has not only enhanced its own brand influence but also secured greater market opportunities, laying a solid foundation for its future growth.

It's worth noting that Japan, known as the "Kingdom of Electronics," has a highly competitive TV market. The outstanding performance of Hisense-affiliated TVs in such a fiercely competitive market is no small feat. This achievement demonstrates Hisense's strength in product development, market marketing, and brand management. Looking ahead, Hisense-affiliated TVs are expected to maintain their strong growth momentum and achieve even greater triumphs in the global market.

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