China's Smart Projector Market Enters Adjustment Phase: Q3 Sales Decline Slightly, but Sub-segments Still Hold Growth Potential

China's Smart Projector Market Enters Adjustment Phase: Q3 Sales Decline Slightly, but Sub-segments Still Hold Growth PotentialAccording to the latest "China Smart Projector Retail Market Monthly Tracking" report released by market analysis agency Lotoo Technology, China's smart projector market (excluding laser TVs) experienced an adjustment in the third quarter of 2024. Data shows that sales across all channels reached 1

China's Smart Projector Market Enters Adjustment Phase: Q3 Sales Decline Slightly, but Sub-segments Still Hold Growth Potential

According to the latest "China Smart Projector Retail Market Monthly Tracking" report released by market analysis agency Lotoo Technology, China's smart projector market (excluding laser TVs) experienced an adjustment in the third quarter of 2024. Data shows that sales across all channels reached 1.27 million units, down 9.7% year-on-year; sales revenue also decreased to 1.89 billion yuan, a 5.9% decline year-on-year.

Looking at cumulative data from the beginning of the year, the total retail volume of China's smart projector market across all channels in the first three quarters of 2024 was 4.16 million units, down 0.9% year-on-year; sales revenue reached 6.71 billion yuan, down 8.3% year-on-year. This indicates that after a period of rapid growth, the market has entered a relatively flat adjustment phase.

Despite an overall downward trend, online platforms continue to dominate in terms of sales channels. Traditional e-commerce and emerging e-commerce platforms account for over 85% of sales. Among them, emerging e-commerce platforms such as Douyin, Kuaishou, and Pinduoduo, although with a smaller market share, are showing a slight growth trend, demonstrating their potential and vitality in the market.

In terms of technology, 1LCD technology continues to lead with a market share of 76.3%, although it has declined by 0.7 percentage points year-on-year. The market share of DLP technology is 22.3%, slightly increasing by 0.3 percentage points. While 3LCD technology has a small market share of only 1.4%, it has increased by 0.5 percentage points year-on-year, exhibiting a certain growth momentum.

It is worth noting that despite the overall decline in the market, some sub-segments and technologies still show growth potential. For example, sales of 4K resolution and laser light source products increased by 85% and 61% year-on-year respectively, indicating that consumer demand for high-definition and high-performance products remains strong.

Lotoo Technology predicts that with market adjustments and the drive of new technologies, sales in China's smart projector market are expected to improve in the fourth quarter, with full-year sales forecast adjusted to 6.02 million units, a slight increase of 2.6% year-on-year.

In conclusion, China's smart projector market has entered an adjustment phase after experiencing rapid growth. However, the market has not lost its vitality, and sub-segments and technological innovation still hold potential. With technological advancements and upgrades in consumer demand, China's smart projector market still has significant growth potential in the future.

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