From Overnight Fame to Debt-Ridden: Was Xin Xiaodai's "Lucky Fish" Life a Blessing or a Trap?

From Overnight Fame to Debt-Ridden: Was Xin Xiaodai's "Lucky Fish" Life a Blessing or a Trap?In October 2018, Xin Xiaodai's phone buzzed with a notification about an Alipay lottery campaign she had become one in a million lucky winners, claiming the super prize known as the "China Lucky Fish." The prize included over 100 valuable gifts from internationally renowned brands, worth approximately 100 million yuan, containing travel opportunities to dozens of countries, luxurious hotel vouchers, various luxury brand product coupons, and more

From Overnight Fame to Debt-Ridden: Was Xin Xiaodai's "Lucky Fish" Life a Blessing or a Trap?

In 2018, a girl named Xin Xiaodai shot to fame overnight due to Alipay's "Lucky Fish" campaign. She won a grand prize of 100 million yuan, with free travel and luxury coupons piling up. This seemingly heavenly luck, however, marked the start of a "Lucky Fish" life filled with pressure and anxiety. From an ordinary girl to a "lucky one," Xin Xiaodai's life underwent a drastic transformation, but the grand prize didn't bring the expected freedom and happiness, instead, endless pressure and burdens.

Luck Strikes: From Ordinary Girl to "Lucky Fish"

In October 2018, Xin Xiaodai's phone buzzed with a notification about an Alipay lottery campaign she had become one in a million lucky winners, claiming the super prize known as the "China Lucky Fish." The prize included over 100 valuable gifts from internationally renowned brands, worth approximately 100 million yuan, containing travel opportunities to dozens of countries, luxurious hotel vouchers, various luxury brand product coupons, and more.

Excitement surged through Xin Xiaodai, accompanied by a tinge of apprehension. She stared at the phone screen, feeling like she was in a dream. Moments later, Alipay's official account announced her winning information, instantly igniting social media. News about Xin Xiaodai spread like wildfire, with the title "Lucky Fish" becoming a hot topic. Netizens flooded her account with messages, hoping to catch some of her good fortune. From then on, Xin Xiaodai's life was thrust into the spotlight, transforming her into the "lucky representative" everyone envied.

Facing this sudden stroke of luck, Xin Xiaodai felt a mix of emotions: exhilaration and a touch of bewilderment. She started fantasizing about her "lucky life," dreaming of escaping the pressure of work and embarking on a journey of freedom and travel.

Embarking on a Global Journey: The Pressure Behind Luxury

In November 2018, Xin Xiaodai began her Lucky Fish journey. Her first stop was Hong Kong and Macau, where she used her vouchers to indulge in shopping at various luxury boutiques, quickly filling her shopping cart. Friends showered her social media photos with likes, expressing their envy. Xin Xiaodai reveled in the attention, basking in the glow of being a "lucky symbol."

Her next destinations were Japan and Thailand, with a jam-packed travel schedule. Whether shopping or visiting popular attractions, Xin Xiaodai was enthusiastic, sharing her adventures on social media, attracting a massive fan base. Within a month, she became a social media star.

However, as the journey progressed, Xin Xiaodai gradually realized that this luck wasn't the free benefit she imagined. Many of the vouchers and redemption coupons in the prize package had specific conditions for use, some only valid at designated stores, while certain travel vouchers were restricted to particular dates. To keep up with time constraints, Xin Xiaodai often had little time to rest, turning the itinerary into a "redemption race," leaving her increasingly frustrated with the constant hustle.

Hidden Consumption "Traps" and Financial Crisis

Although Xin Xiaodai nominally received a "100 million yuan prize," her travel expenses far exceeded her expectations. These seemingly free gifts actually required additional spending. For example, in her European travel program, the prize only included airfare; accommodation and meals needed to be paid for separately. To avoid wasting the prize, Xin Xiaodai had no choice but to continue bearing these hidden costs.

After several trips, her savings gradually depleted, forcing her to rely on credit card debt to continue traveling. As her itinerary continued, the burden of consumption grew heavier. She tried to control her spending, but every redeemed prize came with additional costs. A chance to stay at a luxurious hotel, although free lodging, included self-paid dining and service fees that she couldn't afford, and she began to wonder if this "Lucky Fish prize" was a "consumption trap."

In March 2019, Xin Xiaodai went to Paris and redeemed a voucher for a luxurious restaurant. While dining, she discovered that drinks outside the set menu were all self-paid, and her credit card was maxed out again at checkout. Within a few months, Xin Xiaodai was laden with debt, having to continue using her credit card beyond its limit. She felt immense pressure but was stuck in a predicament. To sustain the journey, she also started accepting advertisements on social media to earn some endorsement fees.

From Luck to Weariness: Pressure and Health Issues Follow

The high frequency of travel took a toll on Xin Xiaodai's health. After months of constant travel, her body started to rebel, allowing only a few hours of sleep each night, leaving her constantly dizzy and weak. Her passion for life was dwindling, and the burden of travel outweighed the joy. Daily early wake-up calls to catch flights and constant hotel transfers became her norm, while her body began sending out warnings.

In June 2019, after a luxurious cruise tour in the United States, Xin Xiaodai felt extremely exhausted and lost all interest in luxury. During a meal, she suddenly felt chest tightness and had to rest in her room. After a hospital examination, the doctor informed her that she needed more rest due to excessive fatigue. She wanted to slow down, but the expiration dates of the prizes forced her to keep going. She tried to negotiate with the travel agency to extend the usage period, but her request was denied.

As the journey continued, Xin Xiaodai's mental pressure intensified. Whenever she saw vouchers requiring redemption, a wave of anxiety washed over her. This journey, once a source of anticipation, had transformed into an unbearable burden, and financial pressure and health concerns plunged her mood further into despair. Her life was no longer free, instead, imprisoned by her "Lucky Fish identity," forcing her to continue traveling.

In November 2019, Xin Xiaodai's body could no longer cope, resulting in frequent hospital visits and even signs of depression. She gradually realized that the so-called "Lucky Fish journey" wasn't the freedom and happiness she envisioned; instead, it was a double "consumption" of both mind and finances. A year of travel had almost drained all her savings, and her credit card was maxed out.

"Lucky Fish Storm": From Luck to Questioning

To maintain exposure, in September 2020, Xin Xiaodai launched a "1 yuan transfer Lucky Fish identity" campaign, attempting to transfer her "good luck" to regain public attention. The campaign garnered millions of views right from the start.

However, the collaborating parties were soon exposed as unqualified, and the campaign was shut down, leading to unprecedented questioning of Xin Xiaodai's image. Online public opinion turned negative, with some labeling her a "commercial tool" and even doubting her integrity. This storm dealt a heavy blow to Xin Xiaodai's psyche, forcing her to close her social media accounts and withdraw from public view.

Her "Lucky Fish" identity quickly faded, and netizens lost interest in her. She was unable to escape the "Lucky Fish" identity, making her life even more uncertain. She gradually realized that this Lucky Fish journey hadn't brought her luck but endless anxiety.

Return to Reality: Letting Go of Labels and Starting Anew

As the "Lucky Fish storm" subsided, Xin Xiaodai gradually faded from public view, beginning to reconsider her life. She decided to return to reality, let go of those flashy labels, and reclaim her own life. She enrolled in a teacher certification program, hoping to start over and find a stable job.

Xin Xiaodai's "Lucky Fish life" teaches us that luck is not omnipotent, and true happiness requires hard work. Excessive pursuit and blind chasing will ultimately bring only pressure and burdens. Letting go of labels and returning to reality is the right path towards happiness.

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