Youku Sports Launches Golf Black Gold Card: Building a Comprehensive Online and Offline Service Ecosystem for Golf Enthusiasts

Youku Sports Launches Golf Black Gold Card: Building a Comprehensive Online and Offline Service Ecosystem for Golf EnthusiastsOn December 3rd, Youku Sports officially announced the launch of the "Youku Golf Black Gold Card," a product targeted at the vertical golf enthusiast market. This Black Gold Card is not a simple membership upgrade, but a comprehensive offering integrating viewing rights, equipment access, tournament services, course services, indoor simulator services, and even children's education consultingdesigned to create a holistic online and offline service ecosystem for golf lovers

Youku Sports Launches Golf Black Gold Card: Building a Comprehensive Online and Offline Service Ecosystem for Golf Enthusiasts

On December 3rd, Youku Sports officially announced the launch of the "Youku Golf Black Gold Card," a product targeted at the vertical golf enthusiast market. This Black Gold Card is not a simple membership upgrade, but a comprehensive offering integrating viewing rights, equipment access, tournament services, course services, indoor simulator services, and even children's education consultingdesigned to create a holistic online and offline service ecosystem for golf lovers. This marks a significant deepening of Youku Sports' strategic layout in the golf field and demonstrates its strong support for the development of golf in China.

The Black Gold Card encompasses eight core benefits, providing golf enthusiasts with an unprecedented exclusive experience. Firstly, it includes a Youku SVIP annual membership, allowing users to enjoy live broadcasts and replays of golf tournaments on the Youku platform, readily accessing top-tier golf performances. Secondly, to cater to the needs for equipment, the card offers a customized golf bag tag, Callaway golf balls, and coupons for the Callaway Tmall flagship store, enabling members to purchase high-quality equipment at discounted prices.

Beyond equipment, the Black Gold Card emphasizes comprehensive tournament and venue services. Discounts on GOLFZON PRAK indoor golf simulators offer members cost-effective access to cutting-edge technology, enhancing practice efficiency and enjoyment. Meanwhile, fee waivers for Youku member tournaments provide opportunities for members to participate in competitions and connect with fellow enthusiasts. Furthermore, the card offers exclusive black gold member privileges at partner golf courses, ensuring a more prestigious and personalized golfing experience.

Importantly, the Black Gold Card also considers the educational needs of golf enthusiasts' families, providing golf study abroad consulting services. This demonstrates Youku Sports' comprehensive consideration of members' needs, focusing not only on the sport itself but also on their overall lifestyle. By integrating these resources, the Youku Golf Black Gold Card aims to become an indispensable part of golf enthusiasts' lives.

Zhang Zheng, General Manager of Youku Sports Center, stated, "The Golf Black Gold Card is Youku Sports' flagship product for golf enthusiasts, encompassing eight benefits that meet their core needs. While satisfying users' desire to watch high-level golf tournaments, it provides diverse golf services." He further elaborated on Youku Sports' strategic goals: "We hope to transform Youku Sports into a home away from home for golf enthusiasts online and offlinewatch matches on the Youku app, discuss golf within the Youku community, buy equipment from the Kudong Youxuan Tmall store, and find tournaments through Youku member invitations. We want Youku to always be there for you in the world of golf."

This statement clearly reveals Youku Sports' ambition: it's not just aiming to be a simple viewing platform, but to build a complete golf ecosystem. By integrating online and offline resources, Youku Sports seeks to become a vital part of golf enthusiasts' lives, encompassing everything from watching matches and practicing to equipment purchases, tournament participation, course services, and even children's education within its service system.

Youku Sports' layout extends beyond the launch of the Black Gold Card, focusing on the long-term development of golf in China. Youku Sports announced it would become the title partner of Super Lychee and has secured numerous collaborations, including tournament services. This move fully demonstrates Youku Sports' support for the development of China's golf industry.

"In 2024, Youku Sports signed a long-term agreement with the PGA Tour, becoming one of its most important broadcast partners globally. This was Youku Sports' first step into the world of golf," Zhang Zheng emphasized the partnership with the PGA Tour as a significant milestone in Youku Sports' foray into the golf industry. The collaboration with Super Lychee will further enrich Youku Sports' tournament resources, providing members with more opportunities to participate in high-level competitions.

Through collaborations with top industry partners like the PGA Tour and Super Lychee, Youku Sports will bring members more high-quality tournament content and unique experiences. In the future, Youku Sports will work with Super Lychee to create premium member tournaments, giving Youku Sports members the chance to compete on excellent courses across China and even globally, further enriching member participation and social interaction.

The launch of the Youku Golf Black Gold Card is not accidental; it's the result of Youku Sports' long-term strategic planning. Youku Sports understands that golf has a large audience and significant market potential, and that golf enthusiasts have diverse needs for online and offline services. The launch of the Black Gold Card is aimed at meeting these needs and building a comprehensive golf service ecosystem.

Youku Sports hopes that the Black Gold Card will not only improve user stickiness and enhance user loyalty but also promote the popularization and development of golf in China, contributing to the prosperity of the Chinese golf industry. By providing high-quality tournament content, comprehensive supporting services, and support for the development of golf, Youku Sports aims to become the most trusted partner for Chinese golf enthusiasts.

In conclusion, the launch of the Youku Golf Black Gold Card is more than just a membership card; it's a crucial step in Youku Sports' strategic layout in the golf industry. By integrating online and offline resources and creating a comprehensive service ecosystem, Youku Sports aims to become the online and offline home for golf enthusiasts and contribute to the vibrant development of golf in China. In the future, Youku Sports will continue to cultivate the golf field, providing even better services and richer experiences for more golf enthusiasts.

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