Kuaishou Launches "Come On, Old Bro! Season 2": A Live-Stream Job Fair Brightening the Employment Path for Blue-Collar Workers

Kuaishou Launches "Come On, Old Bro! Season 2": A Live-Stream Job Fair Brightening the Employment Path for Blue-Collar WorkersOn the evening of December 9th, Kuaishou launched "Come On, Old Bro! Season 2," a unique live-stream job fair themed "Ten-Day Job Hunting Plan." Guided by the China Association of Employment Promotion and initiated by Kuaishou KuaiPin (Kuaishou's recruitment platform), the event partnered with over 20 reputable companies to promote employment and provide job seekers with a more convenient and efficient job search channel

Kuaishou Launches "Come On, Old Bro! Season 2": A Live-Stream Job Fair Brightening the Employment Path for Blue-Collar Workers

On the evening of December 9th, Kuaishou launched "Come On, Old Bro! Season 2," a unique live-stream job fair themed "Ten-Day Job Hunting Plan." Guided by the China Association of Employment Promotion and initiated by Kuaishou KuaiPin (Kuaishou's recruitment platform), the event partnered with over 20 reputable companies to promote employment and provide job seekers with a more convenient and efficient job search channel. The inaugural live stream demonstrated the immense potential of this live-stream recruitment model.

Kuaishou streamer Tang Wei kicked off the event with a distinctive "Kuaishou KuaiPin Blue-Collar Welfare Concert." She not only performed her hit songs but also guided viewers on effectively searching for jobs on the Kuaishou KuaiPin platform. Tang Wei's live stream was not just a musical feast but also an empowering employment guidance session. Her powerful message resonated deeply: "I believe that earning money through our own hard work is not shameful, no matter the job! Every hardworking person is beautiful." This statement touched countless viewers, advocating for blue-collar workers and challenging societal biases against certain professions, encouraging more people to pursue their dreams and find their own worth.

Tang Wei's live stream exceeded expectations, accumulating over 11 million views and peaking at 160,000 concurrent viewers, maintaining an average of over 100,000 viewers throughout. This demonstrates the massive audience and market potential of this innovative recruitment model. The stream collected over 2,500 resumes, opening a new job-hunting window for countless blue-collar workers and contributing significantly to alleviating employment pressure.

"Come On, Old Bro! Season 2" is not a one-off event but a ten-day series. Starting December 8th, Kuaishou invited ten streamers, including Tang Wei, Aoki Shiguang, Tao Dashai, and Li Xiaomu, leveraging their talents and influence to attract a large audience, providing companies with an excellent platform to showcase job postings and creating a relaxed and enjoyable job search experience for applicants.

Following Tang Wei, Aoki Shiguang hosted the second live stream at Dalian Joy City in Liaoning. His music engaged both online and offline audiences in an interactive "Listen to Good Music, Choose Good Jobs" segment. Company recruiters also participated, showcasing their own talents, fostering a relaxed and lively atmosphere. The enthusiasm even led to on-the-spot job offers, with viewers exclaiming, "Now bosses need to have talent to recruit people!" One viewer even applied for a job on stage, highlighting the convenience and efficiency of this live-stream recruitment model. This live stream involved 4 employers and collected over 1900 resumes, further validating the model's success.

"Come On, Old Bro! Season 2" innovatively combines talent performances with job recruitment, creating a new live-stream recruitment model. This fresh approach creates a relaxed atmosphere for job seekers, providing more opportunities while offering streamers new career avenues and expanding their professional horizons. Streamers are no longer just performers; they become bridges connecting companies and job seekers, conveying positive employment values alongside entertainment.

The influence of the Kuaishou platform and its streamers was crucial to the event's success. Kuaishou's vast user base and strong user engagement provided broad reach, while the streamers' influence effectively attracted a large audience, increasing participation and impact. This perfect blend of platform advantages and individual streamer charisma led to the event's significant success.

Over ten days, "Come On, Old Bro! Season 2" aims to help more people find jobs, contributing to stable and promoted employment. It provides job seekers with more opportunities, offers companies more effective recruitment channels, and promotes a positive and hopeful social value, encouraging people to create better lives through hard work.

This event is not only a successful live-stream job fair but also a successful social responsibility initiative. It provides effective solutions to employment issues, conveys positive energy, and showcases the immense potential of internet platforms in promoting employment. This innovative model is worthy of emulation and promotion.

The innovative format, combining talent shows with recruitment, enhances audience engagement and viewing experience, making the job search process more enjoyable and reducing stress, thus improving efficiency. This relaxed atmosphere facilitates better communication between applicants and employers, increasing the success rate of recruitment.

The event also emphasizes respect for blue-collar workers. "Come On, Old Bro! Season 2" focuses not only on helping people find jobs but also on conveying positive values, eliminating societal biases, and enhancing the social status and professional recognition of blue-collar workers. This is another significant social contribution beyond employment promotion.

In conclusion, the success of "Come On, Old Bro! Season 2" provides a new model for live-stream recruitment, offering valuable insights for other platforms and companies. More similar events are expected to emerge, contributing to solving employment issues and promoting social harmony. This innovative model demonstrates the immense potential of internet platforms in addressing social issues and promoting social progress, showcasing Kuaishou's strong sense of social responsibility and influence.

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