ITMASUMMIT 2024: Near-Field Interaction Technology Ushers in a New Era of Intelligence

ITMASUMMIT 2024: Near-Field Interaction Technology Ushers in a New Era of IntelligenceOn December 17, 2024, ITMASUMMIT 2024 was grandly held in Shenzhen Qianhai. Organized by Shenzhen Internet of Things Information Co

ITMASUMMIT 2024: Near-Field Interaction Technology Ushers in a New Era of Intelligence

On December 17, 2024, ITMASUMMIT 2024 was grandly held in Shenzhen Qianhai. Organized by Shenzhen Internet of Things Information Co., Ltd., and guided by the Intelligent Terminal Microelectronics Association (ITMA), the summit brought together numerous partners from across the near-field interaction industry chain to explore and exchange ideas on the new near-field interaction technology (iTAP). The summit featured a grand iTAP Technology White Paper release ceremony and an iTAP ecosystem launch ceremony, marking the official entry of the near-field interaction technology industry into a new era of intelligence.

Open to global users and industry ecosystem partners, ITMASUMMIT 2024 attracted over 400 attendees, including numerous industry leaders, experts, scholars, and corporate representatives. High-profile guests included Mr. Zhou Shengming, Chairman of ITMA; Mr. Wang Wenfeng, Vice Director of the China Electronics Standardization Institute; Mr. Patrick Luthi, CTO of the European Computer Manufacturers Association (ECMA); and Mr. Qin Yao, Vice President of Industry Development at Huawei Terminal Co., Ltd. Furthermore, representatives from professional institutions and academic organizations such as the National Radio Monitoring Center and the University of Hong Kong, as well as industry leaders in the near-field interaction field like Ant Group (Alipay), Tsinghua Unigroup (Peking University), Fudan Microelectronics, and companies including China UnionPay, the National Fintech Evaluation Center, Goodix Technology, Beijing Zhongdian Huada Electronics, Hikvision, and ZTE, participated in the event. Together, they explored technological innovations and cooperation prospects in the near-field interaction industry, envisioning the future landscape of smart life.

Industry Collaboration Promotes iTAP: The Next Generation of Near-Field Interaction Leads to Ultimate User Experience

In his opening address, Mr. Zhou Shengming, Chairman of ITMA, outlined the association's ambitious vision: to drive the development of terminal products towards ultra-miniaturization, high integration, multi-functionality, and artificial intelligence through standardized and supporting industrialization services. He pointed out that the usage frequency of NFC functions in smart terminals is increasing, and facing new scenarios and demands, multiple ITMA member units jointly promoted the iTAP (Intelligent Unperceivable Approach Protocol) standardization project, with the 1.0 standard expected to be released in the first half of 2025. Through functional testing and compatibility testing, the goal is to ensure the smooth application of the new technology in the industry. Mr. Zhou also expressed his expectation for collaboration and joint innovation among upstream and downstream industry partners, sincerely inviting everyone to jointly draw a grand blueprint of "One-Touch Interaction, Touching the Future."

Mr. Wang Wenfeng, Vice Director of the China Electronics Standardization Institute, delivered a keynote speech on "Digital Identity and Standardization." He delved into the development history of digital identity, deeply analyzing the development of domestic and international standard organizations and industry alliances in the digital identity and near-field interaction industries. Mr. Wang stated that the Electronics Standardization Institute specializes in standardization work in the industrial and electronic information technology fields, and will leverage standards to support near-field communication technology innovation and promote international standard cooperation in the future.

Mr. Qin Yao, Vice President of Industry Development at Huawei Terminal Co., Ltd., delivered a keynote speech titled "The Next Generation of Near-Field Interaction for Smart Terminals, Leading to Ultimate User Experience." He noted that with the continuous evolution of the NFC protocol, its applications and scenarios have become increasingly rich, and Huawei is continuously working to "install" physical cards into smart terminals. However, facing the new intelligent era and new consumer era, the original NFC protocol cannot meet consumer needs in many scenarios. The industry needs to solve experience and ecosystem pain points through technological and protocol innovation. Mr. Qin emphasized that the new protocol should be based on clearly intended card selection to achieve 100% accuracy; it should be centered on smart terminals to expand application scenarios and enable multi-intent and multi-scenario interaction; and it should utilize a unified standard defined by the ITMA Association, implement protocol compatibility testing, and achieve interoperability across the industry. He stated that Huawei will actively embrace the new iTAP protocol and hopes to jointly innovate with global ecosystem partners to bring consumers a better "tap-to-interact" experience.

iTAP Technology White Paper Released, Opening a New Chapter for Near-Field Interaction Technology

The summit featured the release ceremony of the iTAP Technology White Paper. ITMA Secretary-General Tai Wei, Vice Director Wang Wenjian of the National Radio Monitoring Center Testing Center, Vice Director Wang Wenfeng of the China Electronics Standardization Institute, and Zhu Yuhong, Director of Communication Technology Innovation at Huawei Terminal Co., Ltd., along with representatives from cooperating companies and industry experts, jointly witnessed this important moment. The iTAP Technology White Paper is a comprehensive review and summary of the development history of existing near-field interaction technologies, as well as a profound insight and outlook on future technological trends. It provides the industry with an authoritative technical guide and guidance on industry direction. The release of the White Paper will further promote the application and development of near-field interaction technology, opening a new chapter for iTAP technology.

iTAP Near-Field Interaction Ecosystem Launches, Welcoming New Industry Opportunities

Witnessed by the participating industry partners, Vice Director Wang Wenjian of the National Radio Monitoring Center Testing Center, Vice Director Wang Wenfeng of the China Electronics Standardization Institute, Vice President Qin Yao of Huawei Terminal Co., Ltd., and representatives from participating companies jointly launched the iTAP near-field interaction ecosystem launch ceremony. This marks the entry of near-field interaction ecosystem development into a new phase, with industry partners working together to embrace new industry opportunities.

Summit Concludes Successfully, Looking to the Future

ITMASUMMIT 2024 officially concluded amidst enthusiastic discussions and applause from all attendees. The successful conclusion of the first summit marks the official launch of the near-field interaction technology industry and its entry into a new era of intelligence. As an industry pioneer, ITMA will work with terminal, chip, application, and industry partners across various sectors to jointly build an industrial platform for technological innovation and exchange, continuously developing and promoting new near-field interaction technologies, creating an extremely convenient smart new life for users, and helping the entire industry chain achieve the grand blueprint of "One-Touch Interaction, Touching the Future." The summit not only promoted the promotion and application of iTAP technology but also pointed out the direction for the future development of the near-field interaction industry, heralding the arrival of a more convenient and intelligent smart life. Representatives from government agencies, research institutions, leading industry companies, and emerging enterprises gathered together to discuss the application prospects of iTAP technology in different fields and conducted in-depth exchanges on the challenges and opportunities facing industry development, laying a solid foundation for the future development of near-field interaction technology. In the future, we can expect iTAP technology to be widely applied in more fields, bringing more convenience and surprises to people's lives. The successful holding of this summit also marks the development of the near-field interaction technology industry towards a more open, cooperative, and innovative direction. In the future, more enterprises will participate in the construction of the iTAP ecosystem, jointly promoting the progress and development of near-field interaction technology. We have reason to believe that in the near future, iTAP technology will profoundly change people's lifestyles and contribute to the construction of a smart society. ITMA will continue to play a leading role in the industry, actively promoting the formulation and promotion of iTAP standards, and providing stronger support for industry development. At the same time, ITMA will continue to strengthen cooperation with upstream and downstream partners in the industry chain to jointly build a more perfect iTAP ecosystem and bring users an even more ultimate interactive experience. ITMASUMMIT 2024 has set a new milestone for the development of the near-field interaction industry and pointed the way for future development. We look forward to witnessing iTAP technology bring people more convenient and intelligent experiences in the near future. The successful holding of this summit has also provided valuable experience and a platform for promoting international cooperation in the near-field interaction technology industry, creating new opportunities for technological exchange and cooperation worldwide. We believe that with the joint efforts of global partners, near-field interaction technology will be more widely applied, contributing to the construction of a better future. Looking to the future, ITMA will continue to be committed to promoting the innovation and development of near-field interaction technology to bring users a more intelligent and convenient experience. At the same time, ITMA will continue to strengthen cooperation with government departments, research institutions, and industry enterprises to jointly build a more prosperous near-field interaction industry ecosystem. Through continuous efforts and innovation, we will jointly achieve the grand blueprint of "One-Touch Interaction, Touching the Future."

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