Ronshen Refrigerators Partners with the Inaugural Expanded FIFA Club World Cup to Deliver "Healthy Preservation" Globally

Ronshen Refrigerators Partners with the Inaugural Expanded FIFA Club World Cup to Deliver "Healthy Preservation" GloballyOn January 7, 2024, on the eve of CES, Ronshen Refrigerators officially announced its partnership as a global official partner of the revamped, expanded FIFA Club World Cup. This collaboration marks a significant step in Ronshen's internationalization strategy and signifies that its "healthy preservation" philosophy will be conveyed worldwide through this top-tier global football tournament

Ronshen Refrigerators Partners with the Inaugural Expanded FIFA Club World Cup to Deliver "Healthy Preservation" Globally

On January 7, 2024, on the eve of CES, Ronshen Refrigerators officially announced its partnership as a global official partner of the revamped, expanded FIFA Club World Cup. This collaboration marks a significant step in Ronshen's internationalization strategy and signifies that its "healthy preservation" philosophy will be conveyed worldwide through this top-tier global football tournament.

Ronshen Refrigerators has a long-standing relationship with top-level FIFA events. As early as UEFA Euro 2016, Ronshen made its debut on the world stage of football, with Xherdan Shaqiri's memorable overhead kick alongside a Ronshen refrigerator backdrop becoming a cherished memory for many fans. Subsequently, Ronshen's presence has been consistently noticeable at World Cup events, leaving a lasting impression during both the 2018 Russia World Cup and the 2022 Qatar World Cup, earning it the accolade of "Pride of China" globally. In UEFA Euro 2020 and the upcoming UEFA Euro 2024, Ronshen, under the new image of "Preservation Expert," has delivered a fresh perspective with its "Preserving for Health" brand concept.

This partnership with the Club World Cup represents a major innovation for FIFA. The expanded tournament brings together 32 top clubs from around the globe, mirroring the World Cup format with group stages and knockout rounds, promising intense and spectacular competition. These 32 teams possess rich histories and massive fan bases, making this undoubtedly the pinnacle of global football. By choosing this platform, Ronshen aims to combine its brand philosophy with a top-tier global event to further enhance its international influence.

As a deeply involved participant in international sporting events, Ronshen understands the power and reach of large-scale competitions. Becoming a global official partner of the inaugural expanded Club World Cup is a crucial strategic move for the brand. Ronshen will continue to uphold its brand philosophy of "leading with quality, preserving for health," contributing to people's healthy lifestyles.

Ronshen Refrigerators, a renowned home appliance brand with a 42-year history, has always been dedicated to providing high-quality products and services to Chinese families. With keen insight into industry trends, Ronshen continuously increases its R&D investment and consistently innovates. It pioneered and continues to upgrade its WILL preservation technology, advancing refrigerator preservation from passive to active, leading the industry and transforming lifestyles, ushering in a new era of "healthy preservation."

The core of Ronshen's WILL preservation technology lies in its precise control of the fruit and vegetable preservation environment. Take the newly launched Ronshen 606 WILL preservation refrigerator as an example; its upgraded natural preservation system, incorporating "intelligent dynamic water mist moisturizing system, SUPLPro multi-frequency light preservation system, and AI negative ion high-energy sterilization and disinfection system," creates conditions similar to a natural growth environment for produce. This allows fruits and vegetables to continue photosynthesis in the refrigerator, maintaining freshness and nutrients, achieving the remarkable preservation effect of "continuing to grow for 7 days in the refrigerator."

Ronshen's technological innovation and product quality have gained widespread market recognition. According to the latest data from Aowei Cloud Network's Week 48 offline refrigerator monitoring, Ronshen has 6 products among the top 10 best-selling models, with the Ronshen 560 WILL preservation refrigerator ranking second.

Since launching China's first double-door, dual-temperature refrigerator in 1983, Ronshen has consistently led the development of China's home appliance industry. As one of the few "marathon champions" in the Chinese home appliance industry, Ronshen has achieved significant success in technology, products, and market share, further strengthening the refrigerator industry's brand and supply chain.

Today, Ronshen is a household name, representing the quality and innovation of Chinese manufacturing. Through international top-tier events like the European Championship, World Cup, and Club World Cup, Ronshen not only conveys its "healthy preservation" philosophy globally but also promotes the reputation of "Made in China" worldwide, showcasing the international strength and confidence of Chinese brands. Ronshen's success is not only a result of its own efforts but also a microcosm of the booming development of China's home appliance industry, signifying that Chinese brands are moving to the center of the world stage. From its initial double-door, dual-temperature refrigerator to the current WILL preservation refrigerator, Ronshen has consistently adhered to technological innovation to meet the ever-growing needs of consumers. In the future, Ronshen will continue to focus on developing more advanced technologies to bring consumers healthier and more convenient lifestyles, continuing to write a brilliant chapter for Chinese home appliance brands. This collaboration with the Club World Cup is a significant milestone in Ronshen's internationalization journey, signaling its continued brilliance on the global stage and contributing to the glory of Chinese brands worldwide.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])