Baidu's Ernie Bot Goes Completely Free: 430 Million Users to Experience Upgraded AI Service Starting April 1st

Baidu's Ernie Bot Goes Completely Free: 430 Million Users to Experience Upgraded AI Service Starting April 1stOn February 13th, Baidu announced that its AI conversational product, Ernie Bot (Wenxin Yiyn), will be completely free to access starting at 00:00 on April 1st. This means all PC and app users will be able to enjoy numerous upgraded features powered by the latest Wenxin series model, including ultra-long document processing, enhanced professional search, advanced AI painting, and multilingual conversation

Baidu's Ernie Bot Goes Completely Free: 430 Million Users to Experience Upgraded AI Service Starting April 1st

On February 13th, Baidu announced that its AI conversational product, Ernie Bot (Wenxin Yiyn), will be completely free to access starting at 00:00 on April 1st. This means all PC and app users will be able to enjoy numerous upgraded features powered by the latest Wenxin series model, including ultra-long document processing, enhanced professional search, advanced AI painting, and multilingual conversation. This move marks a significant step for Baidu in the AI field and provides users with more convenient and powerful AI service experiences.

This free access not only encompasses the core conversational functions of Ernie Bot but also includes a series of significant upgrades and optimizations. For example, improvements to the ultra-long document processing feature will enable Ernie Bot to handle larger amounts of text information more efficiently, meeting user needs in academic research, business analysis, and other scenarios. The enhanced professional search function allows users to find the information they need more accurately and quickly, improving information retrieval efficiency. The addition of advanced AI painting functionality provides users with richer creative tools, expanding the possibilities of AI applications. The improvement of multilingual conversation further breaks down language barriers, allowing global users to conveniently use Ernie Bot.

Notably, Baidu simultaneously announced the launch of a deep search function, initially available on the Ernie Bot website, with app availability coming soon. This feature significantly enhances Ernie Bot's practicality and efficiency. The deep search function boasts stronger planning and tool-calling capabilities, providing users with expert-level content responses and efficiently handling multi-scenario tasks. Importantly, it supports multi-modal input and output, meaning users can interact using various forms of information (e.g., text, images) to receive more comprehensive and accurate answers. The launch of this feature will undoubtedly further enhance user experience and expand Ernie Bot's application scenarios to broader fields.

Public data shows that as of November 2024, Ernie Bot has reached a user base of 430 million, with daily calls exceeding 1.5 billion, representing over a 30-fold increase compared to 2023. This astonishing growth rate fully demonstrates Ernie Bot's immense market potential and user acceptance. The rapid development of Ernie Bot is not only due to its strong technological capabilities but also to Baidu's continuous investment in R&D and technological innovation. Baidu has been committed to promoting the progress and development of AI technology, providing users with more advanced and convenient AI services.

This free access is undoubtedly a major strategic move by Baidu in the AI field. It not only lowers the barrier to entry for users but also further expands Ernie Bot's user base, laying a solid foundation for its future development. It's foreseeable that with the addition of more users and continuous technological iterations, Ernie Bot will play a greater role in the future and create value for users in more areas.

However, Baidu's ambitions extend far beyond this. As reported by CNBC on February 12th, citing informed sources, Baidu plans to release its next-generation AI model, Ernie 5.0, in the second half of this year. This model will feature significant enhancements in multi-modal capabilities, suggesting that Baidu is actively exploring the future direction of AI technology and constantly seeking breakthroughs to maintain its leading position in the AI field. The release of Ernie 5.0 will further consolidate Baidu's technological advantages in the AI field and bring users a more advanced and intelligent AI experience.

In conclusion, the complete free access of Ernie Bot, along with the upcoming release of Ernie 5.0, signifies that Baidu will continue to maintain strong growth momentum in the AI field. Behind the 430 million user base lies Baidu's continuous technological innovation and accurate grasp of user needs. In the future, with the continuous maturation of technology and the expansion of application scenarios, AI will profoundly change our lifestyles, and Baidu will undoubtedly be a major force driving this transformation. The free access of Ernie Bot is perhaps just the beginning, heralding a more powerful, convenient, and intelligent AI era. This is not only a new stage in Baidu's own development but also a significant milestone in the development of AI in China.

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