Xiaomi's SU7 Ultra Nears Sales Target, Lei Jun Confident: A New Benchmark for Luxury Cars is Coming

Xiaomi's SU7 Ultra Nears Sales Target, Lei Jun Confident: A New Benchmark for Luxury Cars is ComingXiaomi Group founder, chairman, and CEO Lei Jun recently announced on social media that the annual sales target for the Xiaomi SU7 Ultra is nearing completion, boosting team morale and confidence. This news has quickly garnered industry attention, signaling a significant milestone in Xiaomi's aggressive foray into the high-end automotive market

Xiaomi's SU7 Ultra Nears Sales Target, Lei Jun Confident: A New Benchmark for Luxury Cars is Coming

Xiaomi Group founder, chairman, and CEO Lei Jun recently announced on social media that the annual sales target for the Xiaomi SU7 Ultra is nearing completion, boosting team morale and confidence. This news has quickly garnered industry attention, signaling a significant milestone in Xiaomi's aggressive foray into the high-end automotive market.

Lei Jun recounted the original intent behind the SU7 Ultra's development: to create a new luxury vehicle representing the cutting edge of automotive design and technology. He explicitly stated that Xiaomi's aim wasn't simply to "build a car," but to create a flagship model that rivals Porsche in performance, Tesla in technology, and the BBA brands (BMW, Mercedes-Benz, Audi) in luxury. This bold positioning reflects Xiaomi's unwavering determination to challenge conventions and ascend to the premium segment of the automotive market.

Lei Jun emphasized the SU7 Ultra's strong product capabilities and expressed unwavering confidence in achieving the sales target. He revealed that the annual sales goal for the SU7 Ultra is 10,000 units, with 90% of the target already achieved, leaving only a small margin to reach the final goal. This isn't a baseless claim; a month prior, at Xiaomi Group's commencement ceremony, Lei Jun announced this target. He further pledged a special "large bonus" and a SU7 Ultra model car to Xiaomi Group's China president, Lu Weibing, if the 10,000-unit target were met by year-end, highlighting Xiaomi's commitment to the product and its team.

Lei Jun's statement is not only an affirmation of the SU7 Ultra's sales progress but also recognition of the hard work of the entire R&D team. From initial design and development to later-stage production and marketing, the SU7 Ultra's success is a testament to the dedication and expertise of every team member.

Since entering the automotive industry, Xiaomi has faced intense pressure from both established automakers and emerging EV players. However, leveraging its deep technological expertise and accurate market insights, Xiaomi successfully positioned the SU7 Ultra in a unique market niche. The vehicle boasts exceptional performance, luxurious features, and integrates Xiaomi's leading-edge smart technology, offering consumers a novel driving experience.

The success of the SU7 Ultra is no accident. It represents a successful foray into the high-end automotive market and signals a promising future for Xiaomi in the automotive sector. Achieving the 10,000-unit sales target would solidify Xiaomi's position in the luxury car market and lay a strong foundation for future growth. This would be not only a victory for Xiaomi but also a microcosm of the flourishing Chinese new energy vehicle industry.

Lei Jun's confidence in the SU7 Ultra reflects Xiaomi's determination and belief in its high-end automotive ambitions. While challenges remain on the path to future development, Xiaomi has demonstrated strong competitiveness and continues to strive to create a truly new luxury car for this era. We eagerly await to see whether Xiaomi ultimately achieves its sales target and secures greater success in this highly competitive market.

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