End of "Restarting Tianya": Brand authorization expires, fundraising of 235000 yuan in 55 days, and Tianya officially plans to start e-commerce

"Although the ending is not satisfactory, it is acceptable, so let's call it a day." At 21:25 on June 30, Song Zheng, the former executive editor in chief of Tianya Club, ended the last live broadcast to restart Tianya

"Although the ending is not satisfactory, it is acceptable, so let's call it a day." At 21:25 on June 30, Song Zheng, the former executive editor in chief of Tianya Club, ended the last live broadcast to restart Tianya. Song Zheng said that because he did not get the official authorization from Tianya Club, the "restart Tianya" plan was terminated.

55 days fundraising of 235000 yuan

Since April 25, Tianya Club has been unable to visit normally. In mid May, Song Zheng plans to raise 3 million yuan in service fees through live streaming for seven days and seven nights to restart Tianya. On June 5th, the actual live broadcast lasted for 6 days and 2 hours, raising a total of 149900 yuan.

Over the next 20 days, Song Zheng has been leading the restart of Tianya volunteers to polish the team and content, and the second stage of live streaming has just begun.

On June 22nd and 24th, Song Zheng conducted two live broadcasts with the themes of traditional culture and filling out college entrance examination applications. The two live broadcasts had very few viewers, with sales amounts of 7000 yuan and 6000 yuan respectively, with a peak popularity of just over 400 people.

After the live broadcast began on the evening of the 30th, Song Zheng publicly announced the live streaming sales and donation results since the implementation of the restart Tianya plan on white paper. As of June 30, 2023, the "Restart Tianya" project has raised a total of 158450.82 yuan on the Tiktok platform, including 67118.44 yuan from users' live rewards and works appreciation; The estimated commission income for commodity transactions is 91332.38 yuan (some commission income has not yet been officially settled), with a total income of 158450.82 yuan; "Restart Tianya" WeChat official account appreciated the income of 356.79 yuan; The Weibo account "Restarting Tianya" appreciated a revenue of 115 yuan. The total revenue from various channels is 158922.61 yuan.

Song Zheng stated that after paying taxes, the above-mentioned funds will be transferred to an account that can be specifically used for restarting the Tianya server, and the transfer voucher will be made public. In addition, as of June 30, 2023, netizens have donated a total of 76495 yuan to the fundraising account designated by Tianya Company to restart Tianya.

Song Zheng explained that since the authorization of Tianya Club to use the "Tianya Club" brand for "Restart Tianya" activities by Hainan Tianya Online Network Technology Co., Ltd. (the official of Tianya Club) had officially expired on June 30, 2023, Song Zheng also did not get the subsequent authorization to use the "Tianya Club" brand to continue "Restart Tianya" activities, and out of respect for the "Tianya Club" Brand equity held by Tianya, Due to legal considerations, he can only regret to announce that the "Restart Tianya" initiative initiated by him and the volunteer team will come to a temporary end from July 1, 2023.

In the final live broadcast, Song Zheng said that T-shirts with the Tianya logo cannot be sold anymore and have become out of print.

Failure to negotiate authorization for a month

It has been 55 days since Song Zheng first mentioned the "restart of Tianya Club" to Xing Ming, the founder of Tianya Community, on May 7. It feels like I have passed away. Many people ask me why I decided to do this at that time? "Song Zheng said. At first, his answer was" sentiment "and" responsibility ", but more and more recently, his answer is" ignorance is fearless ".

In the live broadcast, Song Zheng once again stated that he had simplified the matter of raising 3 million server fees. He had thought it would be over in seven days and seven nights, but now it's much closer to a small goal, and everything he says is in tears

After two months of experience, Song Zheng believed that although the motivation was good, his actions were indeed very reckless. It wasn't until the end of the last live broadcast that Song Zheng had time to seriously study how to create a course on selling scripts at the "Giant Baiying". It wasn't until these two days that Song Zheng realized that finding content directly from the goods was much easier than finding the goods first. Learning these things in over a month is not easy for a middle-aged person. Unfortunately, I don't have time anymore, "Song Zheng said in the live broadcast.

Volunteers definitely have regrets, "Song Zheng said. Taking volunteer Da Mengmeng as an example, she left Shanghai and went to Beijing alone. From filming videos, editing, selecting products, building and operating live streaming rooms, to re broadcasting after the broadcast, she comprehensively improved her live streaming skills." I planned to do a big job, but I didn't expect to have a chance after only doing two

In the live broadcast room, Song Zheng appeared very calm. He said it was okay, he had tried hard anyway, and he didn't regret whether he could restart Tianya.

In late June, Song Zhengcai Serendipity that there were so many people in Xiaohong's book.

On June 29th, Song Zheng responded to a netizen's question on whether "restarting Tianya" could represent the official Tianya website in a Tianya fan group. Restarting Tianya was spontaneously initiated by Tianya netizens and former employees. It was a fund-raising activity aimed at restoring Tianya Club's server access. This activity is exclusively authorized by Tianya Company, but it cannot fully represent Tianya Company. At that time, Song Zheng did not tell the netizen that he only had one day left for this authorization.

After the last live broadcast, I went to talk to Xing Ming about authorization for over a month, but they didn't come to an end. I couldn't talk about disappointment and I was a bit disappointed. After trying hard, there are no regrets. "After the live broadcast, Song Zheng revealed in an interview with a reporter from New Yellow River that he was not very clear about the reason why Xing Ming refused to continue authorization. Previously, Song Zheng felt that they had already negotiated, but some specific terms needed to be further discussed.

Song Zheng said that even though he couldn't raise the 3 million yuan required to restart Tianya within this month, he was pleased to see that Tianya Company had already taken action. Xing Ming expressed on multiple occasions that the company is actively striving to save itself and expressed confidence in Tianya E-commerce.

At the end of the last live broadcast, Song Zheng said that there is no banquet that never ends, just like the metaphor of a volunteer: "After eating and drinking enough, the host just brings out the tea... next broadcast.

Tianya Club will officially launch e-commerce

Song Zheng said that he saw Xing Ming in a recent interview stating that Tianya Company has taken action and will solve the cost of server restart within a month. Blessing the ends of the earth, I also hope that Xing Ming can walk more resolutely and quickly this time, and not disappoint the heavy trust of all people in the ends of the earth. "Song Zheng said that in the future, as long as the ends of the earth need, he will still stand up without hesitation.

In a public interview, Xing Ming indeed stated that "entering the e-commerce field mainly through the company" raised 3 million yuan in about a month.

Tianya Club's official march into the e-commerce field has traces to follow. On June 9 of this year, Tianya Club tweeted that Uncle Ya wanted to bring goods live, and released a new QR code of "Tianya Club Official Fans Group", as well as Tianya E-commerce supplier group.

Tianya Club said that the official live broadcast e-commerce of Tianya Club is about to start. In order to "return home as soon as possible", Tianya will open "official direct stores of Tianya Community" on various e-commerce platforms to share good things and good life. At the same time, netizens are welcome to sell their own products (first-hand source of goods or first-hand agent) through Tianya e-commerce channels.

Today, this microblog is still topped by Tianya Club, which may mean that Hainan Tianya Online Network Technology Co., Ltd. has started preparing to launch live broadcast e-commerce 20 days ago.

New Yellow River Reporter: Du Lin

Editor: Du Yahui

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