Nut CPO continues to bombard industry leaders on its Moments! Jimi Technology's response: Fighting on social media is not worth it

Recently, a Bilibili Up host released a testing video on the different light sources of the Jimi RSPro3 and Nut N1U Benji i780. When Wang Xiaoyi, the Chief Product Officer of Nut Company CPO, reposted the evaluation video on his Moments, he thundered, "If the so-called 'industry leader', after earning the most profits in the industry, does not use the real money and silver given by users to drive industry innovation and progress, but instead uses cheap technology that is shoddy and money burning marketing that is black and white to suppress innovators and drive the industry backwards, then the industry is not far from deathWang Xiaoyi's remarks were accused of shelling the top brand in the same industry, Jimi Projection, and were also interpreted by public opinion as "after Great Wall and BYD, the projection industry has been torn apart among friends"

Recently, a Bilibili Up host released a testing video on the different light sources of the Jimi RSPro3 and Nut N1U Benji i780. When Wang Xiaoyi, the Chief Product Officer of Nut Company CPO, reposted the evaluation video on his Moments, he thundered, "If the so-called 'industry leader', after earning the most profits in the industry, does not use the real money and silver given by users to drive industry innovation and progress, but instead uses cheap technology that is shoddy and money burning marketing that is black and white to suppress innovators and drive the industry backwards, then the industry is not far from death

Wang Xiaoyi's remarks were accused of shelling the top brand in the same industry, Jimi Projection, and were also interpreted by public opinion as "after Great Wall and BYD, the projection industry has been torn apart among friends".

On May 29th, Nut Projection CPO Wang Xiaoyi responded to Jiupai Finance and Economics by stating that the reason why he spoke up in his Moments is because some peers are currently using packaging concepts to market products with outdated technologies. This not only confuses the market, but also easily suppresses the promotion of advanced technologies, thereby affecting the progress of the industry.

Wang Xiaoyi told reporters that in the projection industry, the effect of tricolor laser light sources in projection is currently recognized as the best. Many companies in the industry are still using LEDs mainly because of their high costs. Nuts, through upgrades and innovations in software and hardware such as self-developed optical machines, projection forms, and systems, have effectively controlled the cost of three color laser projectors, which have also been recognized by the market and brought pressure to their peers.

Wang Xiaoyi believes that in order to reverse potential market changes, projector companies specializing in LED light sources not only forge concepts, but also prevent the market promotion of new technologies by amplifying the speckle defects of tricolor lasers. Wang Xiaoyi said that the "super hybrid" of Jimi is a pseudo concept packaged, just a cheap LED with red laser added, not a new technology. They may be doing this to remove LED inventory, "said Wang Xiaoyi.

The reporter noticed that for tricolor lasers, Jimi mentioned on the product details page of Jimi Z7X that tricolor laser speckle and color edge problems are serious, and projection is an extremely immature "pseudo technology", even using the term "cannot see" to describe it. When Jimi launched its third-generation projection light source technology - DualLight Super Blending - at its 2023 spring product launch earlier this month, it once again mentioned that the three color laser currently on the market belongs to a non continuous natural spectrum with an ultra narrow band, which brings users a "flying mosquito like vision". When viewed, it will be covered with a veil and cause speckle.

From the content of Wang Xiaoyi's Moments released again on the evening of May 29th, it can be seen that the motivation for this "bombardment" is precisely due to Jimi's emphasis on the technical defects of the tricolor laser at this press conference. Wang Xiaoyi believes that this is a smear and slap on the nut tricolor laser product.

Wang Xiaoyi believes that tricolor laser light source technology is the future direction of the projection industry development. As the "industry leader", Jimi is using cheap technology that is shoddy and money burning marketing that reverses black and white to suppress innovators, which is a reversal of the industry. If we continue to do this, the industry may truly be doomed

In response to Wang Xiaoyi's accusation, the public relations manager of Jimi Technology stated in response to Jiupai Finance that the other party's evaluation of Jimi products on their social media is of no value. Jimi's choice of super hybrid technology is a valuable solution for users. She believes that the choice between LED mixing and tricolor laser is only a difference in technical route, and there is no distinction between advantages and disadvantages. Moreover, in the previous press conference, Jimi mentioned the speckle and other issues of the tricolor laser, which were not targeted at nut products, but rather the inherent defects of the technology.

Regarding whether as the industry leader, Jimi Technology has promoted industry innovation and progress, the person in charge stated that as a listed company, its financial reports are public, and everyone can see how much research and development expenses have been invested and how many new patents are added each year. She believes that good products and technologies need to be tested and validated by the market, and user voting is the most authoritative. It is worthless to randomly evaluate peers and argue in social circles, "said the person in charge.

According to Jiupai Finance, the nut CPO friend circle has bombarded Jimi, which may be due to the collision caused by increasingly fierce competition. According to the latest "IDC Q4 2022 China Projector Market Tracking Report", the total shipment volume of China's projector market in 2022 was 5.05 million units, a year-on-year increase of 7.4%. The sales revenue was 19.85 billion yuan, a year-on-year decrease of 7.4%. IDC predicts that the sales volume of the Chinese projector market is expected to exceed 5.57 million units in 2023, a year-on-year increase of 10.3%, and the compound growth rate of the projector market will still exceed 18% by 2027.

Jiupai Financial Journalist Zhang Pangang

[Source: Jiupai News]

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