Zhihu's 2023 New Knowledge Youth Conference opens, and Zhou Yuan confesses that the new hires "we all care"

From July 14th to July 16th, the 2023 New Knowledge Youth Conference of the Zhihu Annual Carnival was held in Beijing's 751 Park, with the theme of "Building the Sea". Zhihu joins hands with New Knowledge Answers to embark on an intellectual "surfing", witnessing the radiance of new knowledge for every new employee

From July 14th to July 16th, the 2023 New Knowledge Youth Conference of the Zhihu Annual Carnival was held in Beijing's 751 Park, with the theme of "Building the Sea". Zhihu joins hands with New Knowledge Answers to embark on an intellectual "surfing", witnessing the radiance of new knowledge for every new employee. Numerous Zhihu creators, business partners, media, and others jointly participated in this grand event.

Zhou Yuan, the founder, chairman, and CEO of Zhihu, delivered a speech at the "Salt Club" held on July 15th and expressed gratitude for the serious, professional, rational and optimistic creative spirit of the 2022 New Knowledge Answers. Zhou Yuan stated in his speech that new knowledge respondents are representatives of new employees in various fields. Through continuous sharing of knowledge, experience, and insights, respondents shine and shine in different fields. New employees are the supporting force of current Chinese society and the mainstream group of Zhihu community. In Zhihu, it means being with new employees, "Zhou Yuan said.

At Zhihu, it's about being with a new employee

The theme of the 2023 New Knowledge Youth Conference is "Building the Sea", which is divided into multiple parts such as "Salt Club" and "New Knowledge Coast", creating an exclusive "spiritual reserve" for new employees. Among them, 'Salt Club' is a grand event for creators at the New Knowledge Youth Conference, inviting numerous guests such as 2022 New Knowledge Respondents to pay their highest respect to these creators who have been committed to sharing their knowledge, experience, and insights.

Last week at 'Salt Club', Zhou Yuan delivered a keynote speech titled 'We all care', stating that as a technology driven company, Zhihu will serve people with all new technologies in the face of the wave of artificial intelligence. We embrace AI, and the community will still prioritize people. "Zhou Yuan introduced that the mainstream group of Zhihu community is the new employees, who are also the supporting force of today's Chinese community.

In April of this year, Zhihu proposed the concept of new employees and launched comprehensive support policies for this group. This group has exceeded 400 million people in China, mainly engaged in advanced manufacturing and service industries, generally receiving higher education at or above junior college level, and has a high income level and consumption ability. In his speech, Zhou Yuan once again explained to the group of new employees: "New employees generally have a good educational and professional background, have their own understanding and judgment of the world, and pursue growth in work and life.

In Zhihu, it means being with 'new employees', "Zhou Yuan introduced, and Zhihu will continue to give new employees a brand new community identity. In April of this year, Zhihu launched a new blue logo professional identity authentication, and the first batch of new employees have completed the authentication. After obtaining certification, with professional content creation, both attention and interaction have increased, with more than 10 times the increase in interaction before and after certification. In addition, Zhihu has also opened a new fast certification channel to support the fast certification of about 400 well-known Email hosting service, and will expand to more enterprises as soon as possible to cover more new employees.

Meeting the growth needs of new employees, Zhihu will hold an education conference

On July 15th, 100 Zhihu 2022 New Knowledge Respondents welcomed their own moment of honor at the New Knowledge Youth Conference. Zhou Yuan said,New Knowledge Answers are representatives of new employees in various fields, who bring countless high-quality content to Zhihu users through their creative professionalism, community influence, and user love.

In the past, most new respondents had authoritative professional backgrounds, first as industry experts, and then as Content creation. For example, Heshawn, one of the 2022 New Knowledge Answers and Excellent Answers for the College Entrance Examination Topics, is a member of the Mathematics Scoring Group of the College Entrance Examination and the author of two best-selling math books. His lectures have been viewed over a billion times online.

In this year's New Knowledge Answers, in addition to professionals, there are many creators with interests, hobbies, life and other content emerging. For example, outstanding respondents in the food industry, such as "Wei Xiaoyao GOGOGO", sports enthusiast "Yanxin Shayne", and full-time mother "Yuma Nurturing". Behind the diversification of the main fields of new knowledge answering is the pursuit not only of better jobs but also of a better life for new employees. And Zhihu not only provides professional discussions for new hires, but also meets their real life needs.

Zhihu has a responsibility to serve the various needs of community members, including the common self growth needs of new hires. Zhou Yuan said that the number of users searching for topics related to education, training, workplace, interests, skills, education, qualifications, and other topics related to Zhihu's growth continues to grow every year. During this year's college entrance examination and the early stages of filling out voluntary applications, the search volume for "college entrance examination" related content on Zhihu reached 33.4 million, with about 240 million content views. The focus of discussion on Zhihu's website has shifted from "college choice" to "professional choice", choosing a career path for oneself in the future.

In his speech, Zhou Yuan also emphasized that "community+education" is a larger ecosystem. Zhou Yuan revealed that Zhihu regards vocational education as the second growth curve and has launched an independent education brand called "Zhihu Zhixue", which will provide rich and diverse course content for new employees. On this basis, Zhihu's "Zhixue Plan" has entered the internal testing stage and will soon be open to more institutions and individuals interested in providing professional vocational education services.

Zhou Yuan also revealed in his speech that Zhihu's first education conference will be held within this year. Zhihu's vocational education business has begun to take shape. According to Zhihu's financial report for the first quarter of 2023, Zhihu's vocational education business revenue was 107 million yuan, a year-on-year increase of 170.6%.

Both work and life are important, and new hires bring diverse content

The 2023 New Knowledge Youth Conference revolves around the image of "building the sea" from theme to link settings. In the "New Knowledge Coast" section, three parts have been created: "Unknown Island", "Coastal Market", and "Beach Atmosphere Group". Each part has different sections and invites all new employees to come and "surf". Among them, in the "Desert Island" section of "Unknown Island", Zhihu's exclusive variety show "Wilderness Talks 2" will also hold its first viewing event on-site, bringing a surprise feast of spiritual and ideological collision to everyone.

The multi element section design of the conference reflects the current concept of "caring about work and life" among new employees. Zhou Yuan believes that "communities resonate with the times, and in the context of technological and talent dividends, Zhihu should stand together with new employees to serve their growth and life needs." Zhihu has established a more diverse content ecosystem, focusing on work, life, emotions, entertainment and other scenarios, and the sharing of new employees is more authentic and close to life.

For example, in the past year, Zhihu's idea creation volume has increased significantly, and the daily content of ideas in the first half of this year increased by 89% year-on-year. In the "Urban Summer" series of activities launched by Zhihu, multiple ideas such as "Going out for Summer" and "Spending Summer in the Wild" have attracted a large number of creators to share. The creation of new employees in Zhihu is not limited to Q&A, but sharing their life experiences, experiences, and thoughts through short images and text ideas, which is a new trend presented in the Zhihu community.

In the field of daily consumption, new employees are eager for brands with quality, technology, and connotation to enter their lives. They care about the process of "selection" and the new experiences that good things bring to life. Taking this year's 618 as an example, the number of questions on "how to choose and purchase products" on Zhihu has increased by 155.1% year-on-year, and a large number of users are searching for answers to good product consumption on Zhihu. As of the end of May, the internal capacity of Zhihu "618" has increased by 272% month on month, and the search volume has increased by 240% month on month.

In order to introduce more good brands and products into the lives of new employees, the 2023 "Zhihu Haowu 100" selection activity with the theme of "New Employees, Good Life" has been officially launched, focusing on the two core scenarios of new employees in work and life, reflecting their unique quality lifestyle and consumption philosophy.

Unlike previous events, this year's "Zhihu Haowu 100" Haowu solicitation event will invite various brands to participate. From July 14th to August 14th, users can search for "Haowu 100" on Zhihu and enter the brand registration page to participate in the event. The categories include but are not limited to home appliances, digital, beauty and personal care, sports and outdoor, food, mother and baby, pets, and other industries. Through a 100 person review panel The professional jury conducts real experience and evaluation to generate a life choice for new employees. The preliminary selection will be announced at the Zhihu Business Conference in September, and the final selection list will be released in October this year.

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