The Tragedy of Influencers: Made by the Internet, Destroyed by the Internet
The Tragedy of Influencers: Made by the Internet, Destroyed by the InternetInternet broadcasters, as a new profession in the internet age, enjoy enviable income and fame. However, behind the glamorous facade lies enormous risks, even at the cost of life...
From "Three Sheep" to "Abandoned Building": The Fall and Reflections of the Influencer Company "Three Sheep"
From "Three Sheep" to "Abandoned Building": The Fall and Reflections of the Influencer Company "Three Sheep""Three Sheep," once a wildly popular brand in the livestreaming world, quickly amassed a huge following thanks to its founders, Big Sheep Brother, Small Sheep Brother, and Little Yang Sister, who leveraged their unique style and relatable image to create a distinctive livestreaming e-commerce system. However, the company was engulfed in a maelstrom of negative publicity after a series of "car crash" incidents, eventually leading to its demise, becoming a prime example of the rise and fall of influencer companies in recent years...
Influencer Crash: The "Sweet Potato Starch Incident" of Northeast Yu Jie Exposes the Realities and Fakes of the Influencer Economy
Influencer Crash: The "Sweet Potato Starch Incident" of Northeast Yu Jie Exposes the Realities and Fakes of the Influencer EconomyNortheast Yu Jie, an influencer with 24 million followers on short video platforms, is known for her bold personality and down-to-earth live streaming style. Her livestreams were once a sea of laughter, where fans affectionately called her "family" and generously showered her with gifts and purchased products she recommended...
The Truth Behind Influencer Products: Have You Been Tricked by These 4 "IQ Taxes"?
The Truth Behind Influencer Products: Have You Been Tricked by These 4 "IQ Taxes"?With the rise of online shopping, countless novel products emerge, attracting consumers' attention. However, not all "influencer" products are worth their price, some even involve exaggerated advertising, ultimately becoming "IQ taxes"...
Belgian Princess Deletes Video of Dinner with Chinese Influencer: A Cultural Clash Leading to Reflection
Belgian Princess Deletes Video of Dinner with Chinese Influencer: A Cultural Clash Leading to ReflectionRecently, a video of a Belgian princess having dinner with renowned Chinese influencer Dong Yuhu was deleted by the princess's side, sparking online discussions. While the incident may seem simple at first glance, it reveals deeper reflections...
"Mineral Water Bottle Fan Cooling Device": A Cool-Headed Look at Influencer Products
"Mineral Water Bottle Fan Cooling Device": A Cool-Headed Look at Influencer ProductsIn the scorching summer, a product called "Mineral Water Bottle Fan Cooling Device" has taken the e-commerce platform by storm. This product uses discarded mineral water bottles filled with ice, combined with a fan, to bring people a touch of coolness...
From "One Man's Shakespeare" to "Street Rat": The Bubble and Truth of the Influencer Economy
From "One Man's Shakespeare" to "Street Rat": The Bubble and Truth of the Influencer EconomyIn the information-saturated age of the internet, the influencer economy has sprouted like mushrooms after a rain. Countless ordinary people have become overnight "stars" with millions of followers...
The admission standards for cultural and gaming categories released on video accounts are temporarily not open to influencers
On October 21st, Tencent released targeted admission and clearance standards for the video account showcase and entertainment category. At present, this standard is only applicable to video account display merchants under the second level category "Calligraphy/Painting"...