From "Three Sheep" to "Abandoned Building": The Fall and Reflections of the Influencer Company "Three Sheep"

From "Three Sheep" to "Abandoned Building": The Fall and Reflections of the Influencer Company "Three Sheep""Three Sheep," once a wildly popular brand in the livestreaming world, quickly amassed a huge following thanks to its founders, Big Sheep Brother, Small Sheep Brother, and Little Yang Sister, who leveraged their unique style and relatable image to create a distinctive livestreaming e-commerce system. However, the company was engulfed in a maelstrom of negative publicity after a series of "car crash" incidents, eventually leading to its demise, becoming a prime example of the rise and fall of influencer companies in recent years

From "Three Sheep" to "Abandoned Building": The Fall and Reflections of the Influencer Company "Three Sheep"

"Three Sheep," once a wildly popular brand in the livestreaming world, quickly amassed a huge following thanks to its founders, Big Sheep Brother, Small Sheep Brother, and Little Yang Sister, who leveraged their unique style and relatable image to create a distinctive livestreaming e-commerce system. However, the company was engulfed in a maelstrom of negative publicity after a series of "car crash" incidents, eventually leading to its demise, becoming a prime example of the rise and fall of influencer companies in recent years.

"Three Sheep" once enjoyed tremendous success, evident in its remarkable sales prowess and well-established operation system. Each stage, from product selection to promotional sales, was meticulously designed and executed with impressive efficiency during livestreams. However, the exposure of negative incidents plunged the company into a trust crisis, subsequently bringing its livestreaming business to a standstill.

The company's shutdown and asset sale sparked widespread discussion about the "cooling off" of "Three Sheep." Recent online reports revealed that "Three Sheep" was selling off its office equipment, prompting extensive debate, especially the asset tag labeled "Selection Customer Service Department." Some speculate that the company's move was driven by financial pressure, while others suggest it was a "self-preservation measure" to address fines.

According to reports, the Market Supervision Administration imposed a 60 million yuan fine on "Three Sheep." While this might be a "drop in the bucket" for Big Sheep Brother, who once "rolled in dough," the company's closure and asset sale indicate that they may have abandoned their plans to continue livestreaming operations.

The disappearance of "Three Sheep" has sparked public reflection on the future development model of influencer companies. Some netizens suggest that Big Sheep Brother, instead of struggling under public pressure, should pivot to other businesses. Others joke that they won't truly exit the livestreaming industry but simply switch platforms to continue selling products.

However, with increasing market regulation and frequent "car crash" incidents and violations among livestreaming hosts, public trust in the industry has been severely damaged. For Big Sheep Brother to regain their former heights, simply changing platforms won't suffice; a fundamental restructuring of their business model is necessary, emphasizing transparency and compliance to regain public confidence.

The "cooling off" of "Three Sheep" is not only a personal loss for them but also a warning for the entire livestreaming industry. The livestreaming e-commerce market once experienced "wild growth," spawning numerous overnight influencer hosts who became overnight millionaires. However, with stricter market regulation and heightened public awareness, the "traffic dividend" for livestreaming hosts is gradually fading.

False advertising, exaggerated product claims, and excessive marketing are long-standing problems in the industry. How to achieve healthy development in the livestreaming e-commerce industry has become a focal point of public attention.

For both individuals and enterprises, integrity and compliance are the cornerstone of long-term development. The failure of "Three Sheep" serves as a wake-up call for other livestreaming companies, reminding them to operate with greater responsibility and provide consumers with high-quality products and services to earn lasting market recognition.

The exit of "Three Sheep" is just a snapshot of the evolving livestreaming industry. Its future direction remains to be seen. However, it's certain that only those enterprises truly committed to integrity and compliance will be able to solidify their footing in an increasingly regulated market environment and ultimately achieve sustainable development.

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