The admission standards for cultural and gaming categories released on video accounts are temporarily not open to influencers

On October 21st, Tencent released targeted admission and clearance standards for the video account showcase and entertainment category. At present, this standard is only applicable to video account display merchants under the second level category "Calligraphy/Painting"

On October 21st, Tencent released targeted admission and clearance standards for the video account showcase and entertainment category. At present, this standard is only applicable to video account display merchants under the second level category "Calligraphy/Painting". According to the standard, the main type of video account for operating calligraphy/painting categories needs to be enterprises or individual businesses, and this category is currently not open to video account showcase experts. In the future, Tencent will gradually adjust the admission standards for cultural and gaming categories.

The standard shows that the data of other platforms except Tiktok and Kwai will not be used as the reference standard for this directional access. According to the statistics of Yibang Power, there are 7 categories of video number access standards that need to refer to the data of both Tiktok and Kwai platforms, including jadeite, crystal agate, financial reports, Hotan Jade, and seedlings under flowers and green plants. The categories of outdoor sports, household appliances, jewelry, etc. mainly refer to the sales and store ratings of Tmall and JD platforms.

It is worth noting that Tencent will prioritize the registration of calligraphy/painting operators located in the industrial belt to enter the video account display window. Since the second half of last year, Tencent has actively established alliances with industry belt merchants and launched multiple industry belt products such as Yunnan coffee and Xinjiang jujube cake. In the second half of this year, Tencent officially launched the "Domain Seeing Supernova" plan, providing support policies such as traffic and operational services for industrial belt merchants.

Some businesses that operate Tiktok and video number at the same time said that compared with Tiktok, video number is less convenient to carry goods. Merchants can only post 2 videos with shopping cart links per day after their video account reaches 1000 followers. In addition, on the video number, most of the orders are from Tiktok fans. Tencent may need to address the aforementioned issues by introducing Doukuai merchants to their video accounts.

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