2023 CIIE: Tiansi Group claims to have invested over 3 billion yuan in the Chinese market

Xu Xinxiong, CEO of Tiansi Group, stated: New products and technologies, through taking the 'Jinbo Express', accelerate the commercialization and transformation of exhibits into commodities. Global enterprise trade is interconnected, and China's market becomes the world's market, and world exhibitors become Chinese investors

Xu Xinxiong, CEO of Tiansi Group, stated: New products and technologies, through taking the 'Jinbo Express', accelerate the commercialization and transformation of exhibits into commodities. Global enterprise trade is interconnected, and China's market becomes the world's market, and world exhibitors become Chinese investors. The continuous hosting of the Jinbo Expo has also shown many enterprises, including Tiansi Group, China's determination to comprehensively expand high-quality opening-up and strengthen international cooperation. Tiansi Group is even more determined Confidence in deeply cultivating the Chinese market

Zeng Senhong, President of Tiansi Group in China, stated: Grasping the 'pulse' of Chinese consumers at the CIIE has become a consensus among many exhibitors. As one of Thailand's leading food and beverage companies, Tiansi Group has been working in the energy beverage industry for more than 60 years, accumulating profound industry insights and possessing mature products and good market recognition in each sub category. Through communication platforms like the CIIE, we align industry insights with China's consumption trends Combining and further innovating diversified products to meet the diverse needs of consumers and stimulate the consumption vitality of the Chinese market

It is reported that this year is also the 30th anniversary of the Red Bull brand entering the Chinese market. In the Chinese market, Tiansi Group is also continuously increasing its investment. According to Tian Si Group, its cumulative investment in China has reached 3.3 billion yuan in the past two years. Among them, in March 2022, the Tiansi Group Red Bull Beverage (Sichuan) Production Base project officially began construction, with a total investment amount of 2 billion yuan. In July 2023, the Tiansi Group Red Bull Beverage Guangxi ASEAN Economic and Technological Development Zone Production Base Project officially began construction, with a total investment of 1.3 billion yuan.

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