South African Avocados Enter the Chinese Market: Double 11 Online Launch on Taobao and Tmall, Driving Global Production Exponential Growth

South African Avocados Enter the Chinese Market: Double 11 Online Launch on Taobao and Tmall, Driving Global Production Exponential GrowthOn the afternoon of November 6th, a major event took place at the Food and Agricultural Products Exhibition Area of the CIIE: Taobao and Tmall, in collaboration with Dole, hosted the launch ceremony for the South African avocado's Double 11 online debut. This event marks the official entry of South African avocados into the vast Chinese market, with the hope of achieving exponential growth in global production through the support of e-commerce platforms

South African Avocados Enter the Chinese Market: Double 11 Online Launch on Taobao and Tmall, Driving Global Production Exponential Growth

On the afternoon of November 6th, a major event took place at the Food and Agricultural Products Exhibition Area of the CIIE: Taobao and Tmall, in collaboration with Dole, hosted the launch ceremony for the South African avocado's Double 11 online debut. This event marks the official entry of South African avocados into the vast Chinese market, with the hope of achieving exponential growth in global production through the support of e-commerce platforms.

The Deputy Consul General of the South African Consulate General in Shanghai, Ms. Mengfang Zhu, stated in her speech that previously, the export market for South African avocados was primarily concentrated in Europe. Entering the Chinese market presents an unprecedented opportunity for South African avocados. She expects that by the end of 2024, the production of South African avocados will reach 88,000 tons, and she believes that the Chinese market will bring immense growth potential for South African avocados.

Ms. Zhu also expressed her appreciation for the live streaming event organized by Taobao and Tmall, recognizing it as a bridge for direct communication between South African avocados and Chinese consumers. She believes this will facilitate trade between the two parties and foster a closer relationship.

In recent years, with the rise of consumer trends like "light meals" and "low-fat diets," avocados have gained significant popularity on social media, becoming a "top-tier fruit." China's avocado consumption market has also witnessed exponential growth. Previously, avocados on Taobao and Tmall platforms mainly originated from countries and regions like Mexico, Peru, New Zealand, Chile, and the Philippines. Annual sales have consistently exceeded 100 million yuan for three consecutive years, maintaining double-digit growth. During this year's Double 11, avocado sales on the platform increased by 98.2% year-on-year, demonstrating the immense market potential.

In August this year, South Africa became the third African country, following Kenya and Tanzania, to gain access to China's fresh avocado market. This CIIE marks the first official appearance of South African avocados in the Chinese market.

Guo Min, Marketing General Manager of the Food and Fresh Produce Industry at Taobao and Tmall, said that by collaborating with global supply chain capable brands like Dole for fresh fruits, they have introduced South African avocados, further enriching the platform's avocado supply. By integrating avocados from different origins, they effectively fill gaps in supply from various regions, ensuring year-round stability in supply and allowing Chinese consumers to enjoy high-quality avocados throughout the year.

Guo Min also introduced the strategies employed by Taobao and Tmall to help South African avocados penetrate the Chinese e-commerce market. By organizing a matrix of official live streams, influencer live streams, and merchant store live streams, they enabled the launch of South African avocado products on the Taobao platform during Double 11 with "zero time difference." They also utilized the abundant traffic resources of Double 11 to accelerate the expansion of South African avocados in the Chinese e-commerce market, rapidly opening the doors to the Chinese market.

This year marks the 7th year of the CIIE. Through the CIIE platform, Chinese consumers have the opportunity to taste unique agricultural products from around the world. As an e-commerce platform, Taobao and Tmall fully leverage their role as an "accelerator" for imported goods, assisting imported fresh produce in rapidly accessing the Chinese market and leading consumer trends.

Taking Chilean cherries as an example, this variety has significantly expanded its import scale and imported varieties through in-depth collaboration with e-commerce platforms like Taobao and Tmall over the past seven years. It has become the "national fruit" for Chinese people during their New Year festivities. During this year's CIIE, Taobao and Tmall, in partnership with the Chilean Export Promotion Bureau and the Chilean Fruit Exporters Association, rolled out a Super Sales Plan for Chilean Cherries in the 24/25 production season. This plan includes five measures: Super Domain, Super Subsidies, Super Live Streaming, Super IP, and Super Scenarios. It is estimated that the sales volume of Chilean cherries in this production season will exceed 2 billion yuan.

Starting last year, Taobao innovatively introduced the sales model of cherry cards, which is "stock up now, pick up during the New Year." This model addresses the consumer need for quality while avoiding price fluctuations. Since the launch of Double 11 on October 14th, the sales volume of cherry cards has exceeded 100 million yuan, representing triple-digit growth year-on-year.

The entry of South African avocados into the Chinese market reflects the immense appeal of the Chinese market for high-quality agricultural products globally. It also signifies the increasingly significant role of Chinese e-commerce platforms in promoting global trade development. With the continuous development and innovation of e-commerce platforms like Taobao and Tmall, Chinese consumers will enjoy more high-quality agricultural products from around the world, while simultaneously promoting more prosperous global trade development.

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