Alibaba Entertainment Group and Xi'an Municipal Party Committee Propaganda Department Sign a Strategic Cooperation Agreement

On May 30th, Alibaba Entertainment Group and the Propaganda Department of the Xi'an Municipal Party Committee held a strategic cooperation agreement signing ceremony. Both parties will aim to jointly build a high-quality development of the digital culture industry in Xi'an, focusing on the creation of high-quality digital culture products, consumption upgrading, and technological innovation, to create an influential urban digital culture brand and promote the high-quality development of the digital culture industry in Xi'an

On May 30th, Alibaba Entertainment Group and the Propaganda Department of the Xi'an Municipal Party Committee held a strategic cooperation agreement signing ceremony. Both parties will aim to jointly build a high-quality development of the digital culture industry in Xi'an, focusing on the creation of high-quality digital culture products, consumption upgrading, and technological innovation, to create an influential urban digital culture brand and promote the high-quality development of the digital culture industry in Xi'an.

Previously, Youku took the opportunity of the popular drama series "Chang'an Twelve Hours" to collaborate with Xi'an in urban culture, culture and tourism for many years, successfully promoting popular cases such as "One Drama, One City" and "Xi'an New Year", and creating a high-quality audio-visual program matrix for "Shengtang IP". This time, Alibaba Da Cultural and Entertainment Group will continue to deepen strategic cooperation by integrating all business lines, and will further leverage the historical, cultural, tourism, industrial and other resource advantages of Xi'an Fengwo to assist in the high-quality development of the city's digital culture industry.

In terms of co creation of digital cultural masterpieces, both parties will carry out in-depth cooperation in research and development, production, and collaborative filming in the fields of drama, synthesis, film, manga, culture, documentary, children's and other content creation. They will also initiate online/offline "theme promotion activities" to enhance their ability to create masterpieces and promote better dissemination of masterpieces. In terms of upgrading digital cultural consumption, both sides will carry out cooperation on offline performances, film and television IP immersive cultural and tourism experience projects, and jointly assist in the upgrading of digital cultural consumption in Xi'an. Both sides will also cooperate in the application and innovation of digital culture technology, combined with the cultural characteristics of Xi'an city, in cutting-edge fields such as virtual characters and digital assets, to enhance the vitality of urban development.

At the signing ceremony, the opening ceremony of the documentary "One City, One Flavor, Chang'an Has a Taste" was also held. It is reported that this film is the first project to be implemented after the signing of the strategic cooperation between the two parties. It is a food documentary jointly produced by Youku and Xi'an Meilin Culture, reflecting the "urban taste and temperature". It combines different elements such as city, cuisine, culture, and tourism organically, allowing more viewers to experience the charm of Xi'an both online and offline. It will be aired in the summer of July.

In addition, the two sides will also plan to carry out online and offline multi-dimensional cooperation during the summer, striving to establish a cross-border model of "entertainment IP+Xi'an cultural tourism", and to further ignite the summer cultural tourism craze after the "Xi'an New Year" event promoted by "Chang'an Twelve Hours". In terms of movies, a national major historical film titled "Three Thousand Miles in Chang'an" will be launched with the core of showcasing the magnificent Tang Dynasty style and splendid Tang poetry culture, and a series of immersive experience activities will be created based on the content. In terms of dramas and humanities, the national style dramas "Micro Rain Swallows Flying Twice" and "For a Secret Fragrance" will leverage the major dramas to give Xi'an's cultural and tourism ecology more content innovation space; The Chinese Hero Series documentary "God of War: The Rise of Heroes" tells the story of famous generals from the Han and Tang dynasties; The outdoor adventure reality show "Ten Thousand Volumes of Jianghu Journey" will use poetry to reproduce the prosperity of Tang Dynasty in the topic selection of Xi'an. In the future, both sides will also focus on long-term cooperation and jointly launch the drama series "The Case of Emperor Di of the Tang Dynasty", as well as more Tang Dynasty literary and artistic works related to Chang'an heroes and Chang'an history, to unleash the long-term influence of traditional cultural IP.

Zhang Lina, Vice President and Editor in Chief of Youku, stated that the current digital China construction is facing unprecedented development opportunities. We look forward to continuously strengthening cooperation with the guidance and support of the Propaganda Department of the Xi'an Municipal Party Committee to stimulate the vigorous momentum of high-quality development of urban culture and digital culture.

It is understood that Alibaba Entertainment Group is one of the six major business groups under Alibaba, with Youku, Alibaba Pictures, and barley as the three core engines, covering online video, movies, as well as cultural and entertainment fields such as drama and music performances. As a cultural and entertainment group with strong comprehensive strength and great influence in China, Alibaba Da Wen Yu promotes the integration of digital technology and high-quality content, creating high-quality cultural and entertainment consumption experiences for users, helping creators and partners improve quality and efficiency, and promoting the accelerated upgrading of the cultural and entertainment industry.

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