Q2 Global Mobile Phone Market Sales List Released: Domestic Brands Continuously Make Efforts, with the Top Five Occupying Three Places

With the arrival of the end of July, major research institutions have gradually released various information data for the second quarter of this year. Among them, according to the latest report released by Counterpoint Research, a Market data institution, the global smartphone market experienced fierce competition in the second quarter of 2023

With the arrival of the end of July, major research institutions have gradually released various information data for the second quarter of this year. Among them, according to the latest report released by Counterpoint Research, a Market data institution, the global smartphone market experienced fierce competition in the second quarter of 2023. In this quarter, Samsung led the industry with a strong performance of the Galaxy A series and a market share of 22%, becoming a better performing manufacturer in the market. Secondly, Apple achieved an all-time high market share of 17% in the second quarter, ranking second.

It is worth noting that Apple and Samsung have a strong foundation in the global market, so they often rank among the top in terms of shipment volume. However, domestic brands are also constantly striving and have achieved good results. Chinese brands rank third, fourth, and fifth, and these three brands are also familiar faces in the top five global smartphone sales. Among them, OPPO ranked fourth with a 10% market share. Compared with Q2 data from another well-known market research firm Canalys, OPPO's market share does not differ significantly and continues to maintain a stable performance.

Speaking of it, major manufacturers are currently striving to compete in the high-end market. According to the "White Paper on the High end Market of Chinese Smartphones" released by Counterpoint Research, the dual flagship strategy of domestic brands has achieved significant results, with OPPO performing particularly well in the "image+folding" dual flagship strategy. In the high-end Android market in China, OPPO's market share has been expanding year by year, from 9.8% in 2018 to 13.3% in 2022, and sales have also increased by 22%. This indicates that OPPO's high-end market share in the domestic market is gradually increasing, and as OPPO continues to strengthen its competitiveness in the high-end market, its position in the global market is expected to further stabilize and improve.

When it comes to the high-end market, OPPO's flagship series OPPOFindX6 has also become one of the high-profile focuses, achieving outstanding breakthroughs in the field of mobile photography. In order to provide a superior imaging experience among competitors at the same price, OPPO has made technological innovations in both hardware and software dimensions. For example, in terms of hardware, the OPPOFindX6 series introduces a super light and shadow three main camera scheme, with each lens having the imaging level of the main camera level, breaking the constraints of previous patching lenses.

However, OPPO was not satisfied with the performance of the high-end flagship market, and they also extended their outstanding imaging experience to the lightweight flagship OPPO Reno10 series. The OPPOReno10 series is equipped with a super light and shadow telephoto lens throughout the entire series, among which the OPPOReno10Pro+also adopts a super light and shadow periscope telephoto lens. At the same time, OPPO is also equipped with a flagship ultra light and shadow imaging engine for imaging assistance, making the OPPOReno10 series stand out in various software and hardware configurations, creating a unique selling point for outstanding imaging.

Nowadays, with the recent official announcement of OPPOK11, which focuses on imaging experience, supporting flagship imaging and multiple flagship configurations, people are more looking forward to this 2K price range product. Overall, with the end of the second quarter of 2023, the competitive situation in the mobile phone market has become increasingly complex, and major manufacturers are constantly showcasing their skills and striving to compete in the high-end market. In this fierce competition, OPPO, as a well-known domestic brand, has performed outstandingly and achieved remarkable results with its "image+folding" dual flagship strategy. In addition, with the release of a new round of products and the continued intensification of market competition, we are full of expectations for OPPO's performance in the third quarter.

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