IPhone 15 frenzy, booking numbers set a new high, why consumers can't stop. mp34:28Fun stories from daily lifeWhen Apple released iPhone 15, the booking door opened shortly after

When Apple released iPhone 15, the booking door opened shortly after.

In just one day, a certain e-commerce platform reported nearly 3 million orders.

Combined with data from other platforms, we have seen a staggering 5 million bookings in total.

These numbers are very indicative, indicating that although some people may say they don't like Apple, their behavior indicates another issue.

The irresistible appeal of Apple's new products leaves competitors confused.

The love of consumers is endless

Through data from an e-commerce platform, we found that domestic consumers have a deep fascination with the iPhone 15.

The dazzling star at this exhibition is the iPhone 15 ProMax, which starts at nearly ten thousand yuan.

This indicates that a considerable portion of wealthier users are less concerned about price points and more concerned about the safety of the new iPhone 15.

In the data of this e-commerce platform, we found that the booking volume of the iPhone 15 Pro reached an astonishing 980000, followed closely by nearly 500000 of the standard iPhone 15.

In contrast, the iPhone 15Plus received minimal attention, with just over 200000 bookings.

Combining data from two other e-commerce platforms and Apple's official channels, it is reasonable for the total pre order volume of iPhone 15 to approach the 5 million mark.

Why is iPhone 15 at the forefront

It is no coincidence that consumers are crazy about iPhone 15. Apple's technological strength makes it far ahead of its competitors.

The internally designed A-series processor is Apple's clever trick. In contrast, many Android devices rely on ARM's common core or fragmented chipset.

Essentially, this means using ARM's universal core to assemble chips, rather than the customized architecture that Apple boasts. Therefore, it is difficult for competitors to keep up with Apple's innovation pace.

However, Apple's appeal goes beyond its original processing power. The company has a good record in photography, a strong iOS ecosystem, and a strong commitment to data security.

For those who value privacy, especially wealthy individuals, the latter aspect is particularly attractive.

The data emphasizes this point, and the booking volume indicates that wealthier customers are more inclined to purchase iPhone15 ProMax priced much higher than 10000 yuan.

The release of iPhone 15 is not without challenges. Rumors about the fake 5G function of the device, as well as accusations that certain groups are prohibited from using it, may cast a shadow over its sales.

Even some American investment companies are skeptical of their market performance. However, from pre-sale data, it seems that these obstacles have not affected people's enthusiasm for the iPhone 15.

Many domestic brands rely on Qualcomm's chips, resulting in relatively unified flagship products that are difficult to stand out.

Without pressure from Apple, these brands began a fierce price war shortly after their product launch, which decisively affected their brand reputation.

However, among domestic brands, one prominent brand poses a challenge to Apple.

According to data from the second quarter, a domestic mobile phone brand has a 15% share of the domestic premium mobile phone market.

Compared to the single digit growth in the same period last year, this is a huge leap.

Although Apple's share in the premium market has decreased from 77% to 67%, the brand's success has been influenced by its outdated chip technology, with performance only comparable to the iPhone 11.

In addition, the high price point and limitations of its unique operating system limit its impact mainly to the domestic market, constraining its potential to challenge Apple globally.

Performance dilemma

Despite successful pre orders, the iPhone 15 still faces scrutiny. One obvious drawback is the moderate improvement in A17 processor performance.

It only has a 10% improvement, which is not as significant as the performance improvement achieved by previous generations of processors.

This indicates that Apple's reputation in innovation may be declining. The A17 processor may adopt TSMC's advanced 3nm technology, but the impact of this advanced technology on its performance seems minimal.

This has raised doubts about the practical advantages of groundbreaking technologies in the field of smartphones.

Apple's Future Path

Although the booking numbers for iPhone 15 indicate an initial victory, the real test lies in maintaining this momentum in the long term.

Last year's iPhone 14 Pro also experienced a similar phenomenon, with long queues when it was released.

However, this initial enthusiasm did not translate into sustained momentum. This year, Apple launched a smart island design, hoping to attract budget conscious iPhone users.

Pre orders indicate that consumers who are sensitive to price points are indeed flocking to purchase iPhone 15, which may have a significant impact on their overall sales.

In summary, the pre-sale phenomenon of iPhone 15 proves Apple's continued dominance in the mobile phone industry.

Even in the face of adversity and competition, Apple's unique combination of technology, security, and brand appeal continues to attract consumers.

As Apple addresses future challenges, the world is eagerly waiting for the iPhone 15 to live up to its pre-sales promotion and maintain its dominant position in the constantly evolving smartphone market.

What is your opinion on the pre-sale frenzy of iPhone 15? Do you think it will live up to expectations? Welcome to share your insights and join the conversation below!

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