DingTalk launches the "Asian Games Boost Limited Edition" logo from blue to purple

On September 19th, a netizen discovered in an app store that the color of the DingTalk app icon has changed from blue to the Asian Games theme color "Rainbow Rhyme Purple". According to official information from DingTalk, the purple icon represents the mobile version of the "Asian Games Support Limited Edition" DingTalk, symbolizing "Purple DingTalk can work" (homophonic: designated can work)

On September 19th, a netizen discovered in an app store that the color of the DingTalk app icon has changed from blue to the Asian Games theme color "Rainbow Rhyme Purple". According to official information from DingTalk, the purple icon represents the mobile version of the "Asian Games Support Limited Edition" DingTalk, symbolizing "Purple DingTalk can work" (homophonic: designated can work). This is the first update in eight years since the launch of DingTalk. The version was fully released on September 19th and will return to its original icon color after the Asian Games. During the Asian Games, all functions and services of DingTalk will be provided as usual and will not be affected in any way.

It is understood that DingTalk is one of the deep partners of the Hangzhou Asian Organizing Committee in organizing the Asian Games. Starting from 2019, the Hangzhou Asian Organizing Committee has collaborated with the DingTalk team to create an integrated digital hosting platform for large-scale sports events, known as the "Asian Games DingTalk". At present, the "Asian Games Nail" has integrated 293 digital applications, covering various business areas such as administrative approval services, conference services, training services, sponsor services, meteorological services, medical services, etc., and has accumulated nearly 10000 digital asset files. As the Asian Games approach, in August, the monthly news volume of the Asian Games spike exceeded 4.5 million, with a daily peak of over 320000 messages and a daily peak of nearly 500 online meetings.

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