What makes "Li Jiaqi Literature" an online carnival?

Zhao Yue (Nanjing Institute of Physical Education)In the past two days, as the "devil" of all girls, Li Jiaqi has not only faced group ridicule in the public opinion field, but also sparked a wave of online literary creation frenzy - "Li Jiaqi Literature", and its related topics have also made headlines on various platforms."Li Jiaqi Literature" refers to a kind of roast style style formed by people who make various realistic complaints against the anchor Li Jiaqi's statement that "79 yuan is not expensive, sometimes they find their own reasons, and why the salary has not increased for so many years"

Zhao Yue (Nanjing Institute of Physical Education)

In the past two days, as the "devil" of all girls, Li Jiaqi has not only faced group ridicule in the public opinion field, but also sparked a wave of online literary creation frenzy - "Li Jiaqi Literature", and its related topics have also made headlines on various platforms.

"Li Jiaqi Literature" refers to a kind of roast style style formed by people who make various realistic complaints against the anchor Li Jiaqi's statement that "79 yuan is not expensive, sometimes they find their own reasons, and why the salary has not increased for so many years". For a while, "Tsinghua and Peking University have had scores like this for so many years, which is difficult for domestic universities. Sometimes, it's more difficult to find reasons from oneself." "Tuition fees are getting more and more expensive, where are they? It's been this price for so many years, okay?"... Such "Li Jiaqi literature" has swept the entire internet, sparking a frenzy of online literature creation.

The popularity of "Li Jiaqi's literature" may have been brought about by various netizens' unintentional interference in the process of obtaining entertainment through playing memes, but the output of text creation also incorporates their thoughts on the issues reflected by Li Jiaqi's remarks. Li Jiaqi's negligent remarks are like a stone thrown into a calm lake, sparking ripples in people's discussions about "soaring prices and non rising wages". In fact, the current sluggish consumption situation is the result of multiple complex factors, and is not the result of personal lack of effort, as claimed by Li Jiaqi.

As a result, people united due to Li Jiaqi's arrogant remarks this time, initiating a self-defense style "weak resistance" critical movement, expressing their inner thoughts of creating individual value and longing for social fairness to society. In fact, the high level of unity in this carnival was largely influenced by the "silent spiral" mentality. The "Silence Spiral" refers to the observation of the surrounding opinion environment when facing socially sensitive topics. When individuals discover that their opinions are in the dominant majority, they actively join the team of expressing their opinions and express their emotions. But if they find their opinions at a disadvantage, these people tend to be silent, or even turn to agree with the majority opinion.

The supporters of Li Jiaqi's remarks this time are the ones who have been silenced by this "Li Jiaqi Literature". Supporters believe that Li Jiaqi's speech is intended to inspire everyone to actively strive and improve their own abilities. It is a heartfelt truth that only those "weak" who do not work hard and are told to work hard but are unwilling to face it will not understand Jia Qi's good intentions. However, due to the limited number of supporters for Li Jiaqi, few dare to express their true opinions. The voice of defending Li Jiaqi was quickly obscured by users of "Li Jiaqi Literature" in the public opinion field, becoming silent.

However, in this carnival of "Li Jiaqi Literature", there are still many people who join this critical movement out of enthusiasm and want to take the opportunity to improve their topic. They deliberately use "Li Jiaqi Literature" to create conflicts and attract netizens' attention to their accounts. So, the emergence of this "Li Jiaqi Literature" online carnival is still the result of some people with ulterior motives using people's curiosity to constantly pursue new things and using the expression channel of "Li Jiaqi Literature" to promote their own views, thereby triggering resonance in people's hearts and winning the seeds of all kinds of attention. Therefore, the emergence and intensification of this "Li Jiaqi Literature" online carnival is not difficult to understand.

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