Social Practice of Junior Students Setting up a Stall to Sell Roujiamo and Make a Circle

During the Mid Autumn Festival and National Day holiday, the night market on Beiping Street in Xianyang is bustling, with a long queue forming in the front row of a meat bun stall, and even diners from other places come to admire it. Beijing Youth Daily reporter learned from Xi'an University of Technology that the owner of this stall is Wang Haolin

During the Mid Autumn Festival and National Day holiday, the night market on Beiping Street in Xianyang is bustling, with a long queue forming in the front row of a meat bun stall, and even diners from other places come to admire it. Beijing Youth Daily reporter learned from Xi'an University of Technology that the owner of this stall is Wang Haolin. He is not a businessman who has entered society, but a junior majoring in product design at the School of Art and Design at Xi'an University of Technology.

Set up a stall with your own braised meat recipe to sell meat buns

This summer, Wang Haolin, who is about to enter her third year of college, is pondering what she can do to have a unique social practice experience. At the beginning, he planned to organize an art class with friends, using his professional expertise to cultivate interests and hobbies for children from nearby residents. However, due to insufficient preparation in the early stage and delayed promotion time, the number of students recruited was very low, so I gave up this choice. In a confused stage, he was awakened by his father's suggestion, "Our elderly family had previously opened a braised meat shop in Xi'an, and there are recipes for braised meat. If you can't, you can go open a Roujiamo stall

Wang Haolin agreed with his father's suggestion. He then set about conducting research in the local area of Xianyang. After observing the flow of people and studying the dietary habits and tastes of the general public, I ultimately chose to set up a stall on Beiping Street. In addition to carefully researching the market, he has also put a lot of effort into the innovation of Roujiamo products. Beiping Street itself also has many stalls for meat sandwiches, with a fixed customer flow and a good reputation. Moreover, there are many different types of meat sandwiches, such as spicy meat sandwiches, pig head meat sandwiches, and so on, but basically they are sandwiched with a layer of meat. As a customer, I also want to eat more meat, so I thought of getting a double layer meat sandwiches, "said Wang Haolin.

Create a circle through online and offline promotion

On the first day of the stall, Wang Haolin began to pour soybean milk, hot steamed buns and prepare the braised meat at 5:00 p.m. At 5:30, the stall was set up until 10 o'clock. There were basically no customers, and only ten meat buns were sold one night. I felt very anxious at the time, didn't I choose the right location? I started to doubt myself a bit, "he said bluntly.

Although he encountered setbacks on the first day, Wang Haolin did not lose heart, but carefully summarized and improved after the stall was closed. The next night, I sold thirty Roujiamo, which improved from the first day. However, after a while, it remained at this level, neither warm nor hot, "he replied." After thinking about it, if I want to stand out among the many Roujiamo, in the era of social media, I still need to rely on the promotion of various platforms

After deciding to adopt a promotional approach for marketing, Wang Haolin created posters and flyers for the "Double layered Roujiamo" and posted them on the streets and alleys. He also contacted and invited several food exploration experts from social media platforms to taste it at the stall, and humbly listened to everyone's opinions and suggestions. Through continuous improvement and offline promotion of Roujiamo, coupled with word-of-mouth among diners who have eaten Roujiamo, the high-quality and affordable double layered Roujiamo has become a popular online delicacy that local residents want to "check in" overnight.

The reputation of "double layered meat buns" has gradually gained popularity in Beiping Street, not only with more locals, but also with many outsiders coming to admire the name. Wang Haolin recalled, "What impressed me the most was a customer from Xi'an who came for two consecutive days and was late. On the last day, they finally bought it during the stall time. When I heard the customer's satisfactory reviews, I also felt very happy and pleased

Want to make the "double layer meat bun" a brand

At the end of summer vacation, two "double layered meat buns" appeared opposite Wang Haolin's stall. Regarding this phenomenon, Wang Haolin expressed no concern. "I also went to buy their meat sandwiches, but the meat they served was too little and had a mediocre taste. Returning customers recognized my stall and it didn't have any impact on my business. They were just worried that others might see a video online and buy other people's double layer meat sandwiches, which didn't taste good, and then smashed my brand

Due to this incident, Wang Haolin has adopted a new plan, where he can add a fan group by buying Roujiamo from his place. There are occasional opportunities to eat half price Roujiamo in the group, or two free spots per day. Not only does it increase customer stickiness, but it also continuously attracts new customers. Recurring customers promote each other, and there are more and more people in the fan group. After a month of entrepreneurship, the customer flow of Wang Haolin's double layered meat sandwich has reached a very stable level.

These creative marketing ideas were all learned in the classroom, "Wang Haolin told Beiqing Daily reporters. As the school was about to start, he bid farewell to the diners in the group, said goodbye during the holiday, and everyone gave him blessings. He also made an appointment to stay together for the National Day holiday.

Since we have started, let's' do what we love '

In the eyes of counselor Zhao Ting, Wang Haolin is a sunny and enthusiastic big boy. He started learning painting from a young age and passed the level certificate. Later, he entered his second year of high school and participated in a six-month training program in Xi'an. In his third year of high school, he participated in the art joint examination and consistently performed well in his professional courses.

Wang Jia is Wang Haolin's roommate. He said, "Haolin is a person with great perseverance and patience, who has goals and plans when doing things. He is willing to persevere and strive to always do something, never giving up easily

Wang Haolin also agrees with this evaluation. He said, "Through setting up a stall, I have gained a lot of social experience, not only improving interpersonal communication, but also making great progress in adapting to and integrating into society." In my work, I am fully committed and conscientiously playing the role of a meat bun stall owner, meticulously serving customers. Wang Haolin has no burden, I don't think there's anything wrong with doing this. I'm a person who enjoys challenges. I've never done this before, but since I've started doing it, I have to 'do it, love it'

Article/Our reporter Wang Tianqi Intern Hu Ran

Coordinator/Sun Huili

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