Replacing e-commerce, the next trillion dollar market opportunity in the local market: "Zhang Yiming and Wang Xing" have entered the market

When studying the potential of the next trillion dollar market, we observe how large enterprises can layout their future business landscape through innovative strategies such as breaking traditional logic and narrative patterns. For example, in 2020, Zhang Yiming used short videos as a breakthrough to introduce his team of 10000 employees into the local direct business field

When studying the potential of the next trillion dollar market, we observe how large enterprises can layout their future business landscape through innovative strategies such as breaking traditional logic and narrative patterns. For example, in 2020, Zhang Yiming used short videos as a breakthrough to introduce his team of 10000 employees into the local direct business field. At the same time, Wang Xing has also adjusted its strategy by adding 2 million delivery personnel to gain a foothold in the local market.

Analyzing the essence of why the local market is considered the next trillion level wind vent can reveal. At present, consumers can not only purchase food through delivery platforms, but also meet diverse needs including mobile phones, clothing, movie tickets, etc. Local service platforms, unlike traditional e-commerce, have the support of physical stores and can meet users' real-time shopping needs in a short period of time. This not only promotes the transformation of the platform itself, but also changes the traditional delivery mode.

In this emerging market, the selection criteria of individual consumers are also shifting, as they increasingly focus on the brands and solutions behind their products. For example, in the process of purchasing a scarf, they are not only concerned about keeping warm, but also about how to match it, various ways of tying it up, and so on. And these new consumption patterns and needs can be met through content representations such as short videos and live streaming, as well as personal branding.

The rise of local e-commerce has brought new business opportunities to platforms and merchants. They seek to achieve three main goals in the local market: discovering new sources of traffic, finding innovative breakthroughs, and mining big data assets. Today, with over 1 billion internet users, the offline market has become the best way to obtain traffic. Local services and short video platforms have become new consumer gatherings, creating more business opportunities for these platforms.

In this business revolution, physical stores and e-commerce sellers are also gradually adjusting their business models to adapt to new trends. In the future, both retailers and service providers can utilize local services and short video platforms to provide services to consumers within a range of 5-10 kilometers. And these businesses with content as their core or chain stores can use team operations to content their products or services and provide them to local consumers.

For e-commerce sellers, they also need to make changes in the new situation, such as opening offline experience stores, settling in local services and short video platforms, to attract new traffic and build new business models. When the traffic on e-commerce platforms gradually decreases and people's lives and shopping habits are quietly changing, they need to adapt to this change with flexible strategies and build diversified shopping scenarios including online, offline, and local e-commerce.

Conclusion: The local market has become a new trillion level business opportunity, and its potential has been highly valued by business giants who have made corresponding innovations and improvements in technology and business models. In this process, the establishment of personal brand is also particularly crucial, becoming a key factor in driving product sales and promotion. In this new era full of opportunities, enterprises that constantly innovate and adapt to market changes will be able to stand out in the local market and win this huge business opportunity.

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