Uncover the Short Video "Wipe the Edge" Routine

In the era of "everything can be broadcasted, and everyone is the host", various short videos grow wildly and repeatedly affect social nerves.Despite repeated industry regulations, various negative and low-quality short videos continue to emerge under the drive of traffic profits and the mentality of gamblers

In the era of "everything can be broadcasted, and everyone is the host", various short videos grow wildly and repeatedly affect social nerves.

Despite repeated industry regulations, various negative and low-quality short videos continue to emerge under the drive of traffic profits and the mentality of gamblers. However, in order to avoid regulation, they switched to playing "straight ball" instead of "edge scraping", attempting to collect a wave of traffic wool through more covert means.

Edge scraping "is an online term that generally refers to vulgar behavior that attracts attention through revealing clothing and teasing behavior on platforms such as live streaming short videos. In recent years, such behavior has emerged endlessly at the top of the internet. In my opinion, short videos that wander in the gray area to profit from traffic, meticulously plan to wear vests, change titles, create storylines, and create characters, seemingly sensitive but without clear prohibitions, and challenge the bottom line of rules, can all be called "edge scraping" short videos.

The author combines some typical cases of "edge scraping" short videos on the current network to conduct an inventory of their methods and routines, in order to identify and prevent them.

Firstly, distort policies to "edge" and eliminate authority

Some short video authors adhere to the concept of "how bold people are, how high traffic is" and use ridicule and misinterpretation of national policy decisions as a drainage tool.

For example, in response to the "three child" birth policy, many short videos "use imagination", add insult to injury, and "solemnly" explore the "benefits" of "polygamy" or "polygamy"; For example, whenever a country holds a major event, some short videos are eager to use "small calculations" and publish "insightful opinions" such as "this money is not worth it" and "that matter is not worth it", which attract attention and mislead the public. However, it is not a "big account" of national interests or a "total account" of enhancing national soft power.

This type of short video seems to be serving as a 'reasonable guest' without carrying out attacks to smear it. In fact, it generalizes and spreads false theories, misleads and confuses some netizens, dispels the seriousness and authority of decision-making, and damages the credibility of the government.

Secondly, disrupting cognitive 'edge' and malicious marketing

Some short videos capture the audience's curiosity or desire for success, using the banner of "inspirational" and "experiential" to exaggerate wealth, malicious marketing, and corrupt culture.

For example, experiential wealth flaunting short videos such as "75000 yuan per night in a presidential suite" or "2668 yuan per bowl of lobster noodles", or "making tens of thousands of dollars in three hours" showcasing rapid wealth, often attract fans quickly but easily disrupt social cognition; Another example is a short video that likes over 70000 people, reprimanding young people for saying "you don't have money, proving your own incompetence" and "losers deserve to be eliminated". It is harsh and eye-catching, amplifying the anxiety in society.

Short video screenshot of "flaunting wealth and burning a hundred yuan banknote for cigarette lighting" Source: Red Star News

As some people have pointed out, the reason why such short videos can be posted is because elements such as luxury cars, luxury homes, and wealth tips have not yet reached the regulatory red line and can easily pass platform reviews. Therefore, they are favored by some self media, and some bloggers operate recklessly. Behind the short videos of "flaunting wealth" is an industry chain of "flaunting wealth - traffic - selling goods - making money". Flaunting wealth is fake, marketing traffic is real, flaunting wealth is the starting point, and selling goods for profit is the endpoint.

Thirdly, the script hypes up the "edge" and counterfeits for profit

Not long ago, a video of "9-year-old selling pomegranates" was widely circulated on the internet, but it was later confirmed to be a pose. The protagonist in the video was unknowingly exploited: in a rural area, 9-year-old "Xiaobao" was wearing dirty and torn clothes, carrying pomegranates on his back to sell, followed by his grandmother. The photographer asked, "Why isn't Grandma carrying pomegranates?" "Xiao Bao" replied, "Because Grandma has a back pain and can't move her back..." This made netizens cry out and express their desire to help them.

In fact, this fake posing video is just one of many videos that sell poorly with goods. In September of this year, the arrest of a million internet celebrities selling counterfeit goods in a certain area sparked nationwide attention. A "gray industry chain" of creating false personas, fabricating storyline videos, and monetizing agricultural product supply traffic was also presented to the public, to the extent that some people lamented that "in the deepest mountains, there are the deepest tricks".

Throughout the internet, short videos that fabricate tragic stories, sell anxiety, provoke social opposition, and fabricate social contradictions are common. This type of "fake" short video is suspected of spreading rumors and causing trouble, with the purpose of exchanging netizens' curiosity and sympathy for money. Not only that, but it also deceives netizens' emotions, increases mutual distrust, maliciously consumes and overdrafts the image of the place where the incident occurred, not helping but actually helping.

Screenshot of the marketing video related to the tragic sale of "9-year-old boy selling pomegranate" Source: China Women's Daily

Fourthly, pornography and vulgarity are marginalized, challenging good customs

Pornographic edge scraping has strong concealment and strong drainage power, making it the main force of short video edge scraping. In July of this year, a certain platform announced the indefinite ban of 22 pornographic "borderline" high fan accounts, becoming a hot topic of social attention.

For example, in nearly 400 short videos posted by a blogger, vulgar content accounts for a large proportion, and some videos even deliberately label them as "edge scraping", easily gaining likes thousands of times through revealing clothing and teasing behavior, repeatedly breaking the moral bottom line for traffic and profit.

This type of short video attracts attention with vulgar and vulgar live streaming content, which has been criticized repeatedly but is constantly banned, violating public order and good customs, and causing serious pollution to the online space. In addition, investigations have found that such videos often induce users to redirect from information flow videos, comments in comment areas, and account homepage to private communities, with complete drainage methods. The purpose is to attract attention and even commit fraud, thus making improper profits.

Fifth, copying and pasting "erasing" may infringe copyright

The phenomenon of "moving" and "mass production" in short videos is also one of the highly criticized phenomena.

Some media have pointed out that in recent years, short video platforms have become a high incidence of infringement in the internet field, with various video "scissors hands" and "porters" emerging one after another. It is not uncommon for unauthorized editing of popular film and television variety shows and other original works. Some directly copy and paste, infringing copyright; Some also engage in "transformational use", obtaining traffic and then monetizing it through "advertising, live streaming, recruiting students, and selling accounts".

Same paragraph, similar plot, same script Due to compliance with the algorithm recommendation rules of the platform, a large number of homogeneous short videos are rampant on major platforms. When short videos become a disaster zone for copyright infringement, it not only damages the interests of creators, but also makes the public very disgusted.

Sixth, singing and cursing against the "edge", creating opposition

Some short videos believe that "singing down is the password for traffic, and scolding is the way to monetize". They seize hot events and use extreme emotions to attract attention and traffic, polluting the internet ecosystem.

Recently, some short video bloggers adhered to the so-called "hitting the porcelain economy model", using insults against private enterprises and entrepreneurs as "drainage devices" and using the name of "serving the people" to encircle and suppress the reputation of private enterprises, in order to attract attention and achieve traffic monetization; For example, some short videos are enthusiastic about singing bad news, shouting "the economy is about to collapse" when they see real estate companies offering discounts, and shouting "the economy is about to end" when they see companies going bankrupt. They completely ignore the economic policies introduced by the country and the rise of emerging enterprises.

The purpose of this kind of short video with a rhythm of singing, criticizing, and hating is to arouse extreme emotions among netizens, stir up sensitive social nerves, bias social mentality, tear apart social development consensus, and cause endless harm.

Image source: Visual China

Seventh, sunbathing and nibbling on small "edges" can harm children

Short videos such as "2-year-old children eating and broadcasting" and "wearing diapers in the kitchen" may appear to be "basking in children", but in reality, they are "traffic passwords". In recent years, whether it is a child model with an annual income of over a million and earning one house a year, or short videos of "parents feeding their three year old daughter to 70 pounds" on social media, they have repeatedly hit the hot search, making people deeply disgusted. Among them, there are some "edge scraping" behaviors that touch the bottom line of the ban.

Although the relevant departments have ordered a ban on using short videos of 'gnawing babies' to make profits, the' basking babies' videos on various platforms are still widely circulated, and it is difficult to distinguish between good and bad.

Children are the future of a nation and a country. The author believes that this behavior of promoting followers to harm children's physical and mental health, sacrificing their rights, and turning children into diversion props seriously touches the boundaries of law and morality, and must be subject to increased scrutiny and serious handling.

Eighth, chasing after the wind and rubbing against the heat, violating privacy

In recent years, there have been frequent cases of violating others' privacy, reputation, and portrait rights by crossing the moral bottom line to gain traffic by engaging in hot topics, which has attracted widespread attention from society.

For example, after Quan Hongchan became famous in the first battle of the Tokyo Olympics, a large number of short video bloggers went to her hometown to watch and shoot, seriously disrupting the normal lives of her family and surrounding villagers; For example, Zhu Zhiwen, the 'overcoat brother', was also watched and filmed by live streamers from all over the country. His doorstep was often blocked and his personal privacy was violated. More seriously, some short videos that infringe on their rights may also trigger online violence, causing huge public opinion pressure and mental burden on the parties involved, ultimately leading to tragedy.

According to relevant statistics, as of June 2023, the number of short video users in China reached 1.026 billion, with an average daily usage time of nearly 3 hours per person. It has become a huge "traffic highland and time black hole" on the Internet. In this context,WeIt should be noted that short videos of "erasing the edges" may not directly violate laws and regulations, nor violate platform censorship, but they are often more deceptive and tempting, easily leading to adverse consequences, and their harm cannot be ignored.

To reduce the harm of "edge scraping" short videos, on the one hand, it is necessary to rely on the full intervention of relevant national departments to further refine management standards, and on the other hand, it is also necessary to rely on the platform to strengthen self-discipline, update algorithm mechanisms, and enhance the discrimination of algorithm streaming.

In addition, netizens should keep their eyes open, pay attention to identification, and no longer support traffic for inferior short videos. As a netizen asked, "When did the 'edge scraping' short video start?" Some answered, "It started when you liked to watch it." Therefore, consciously saying 'no' to low-quality negative short videos is the ultimate solution and the ultimate solution.

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