On the eve of Tmall Double 11, Taotian Group and Cainiao Group opened Beijing Half Day Delivery

On October 12th, on the eve of Double 11, Tmall Supermarket and Cainiao announced the official launch of a half day delivery service in Beijing. In half a year, 20 cities have opened half day trains

On October 12th, on the eve of Double 11, Tmall Supermarket and Cainiao announced the official launch of a half day delivery service in Beijing. In half a year, 20 cities have opened half day trains. In addition to Beijing, cities such as Suzhou, Wuxi, Hefei, Zhengzhou, and Quanzhou have also opened half day trains simultaneously. During the Double 11 period, multiple cities can also enjoy half day service.

It is understood that Half Day Express is a logistics innovation project jointly developed by Taotian Group and Cainiao Group, which greatly accelerates the logistics of Cainiao's supply chain through the integration of warehouse and distribution.

The newly launched 1212 half day delivery mode places orders before 12:00 am and promises to arrive in the afternoon; Place an order before midnight and promise to arrive the next morning, which is 4 hours faster than the traditional 211 mode.

At present, Beijing consumers can click on Tmall Supermarket on their mobile Taobao and see that the products have been marked with a green "half day delivery" and "door-to-door delivery" logo. The product details page also explicitly promises to compensate for late arrival and door-to-door delivery.

Behind the speed of rolling is the consumer's need for a logistics experience. According to Ying Xinda, the project leader of Tmall's Half Day Express, consumer research shows that with the launch of Half Day Express, consumer logistics satisfaction has significantly increased, ranking first in the same type of service.

In just half a year, Half Day City has grown from 1 city to 20 cities, attracting industry attention. Shuai Yong, Vice President of Cainiao Group and General Manager of the Domestic Supply Chain Business Unit, stated that based on warehouse network facilities, as well as refined and intelligent operations, the half day delivery model not only provides the ultimate experience, but also has controllable costs, so it has the conditions for rapid replication.

Since the beginning of this year, Taotian Group has continuously collaborated with Cainiao Group to innovate logistics projects and improve consumer experience. In addition to the half day delivery at Tmall Supermarket, Tmall Home Decoration has also launched a new experience of "one visit, free delivery" with Cainiao, changing the traditional service of "two visits, separate delivery and installation".

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])