Are you hungry? Establish a Food Safety Expert Committee to Accelerate the Promotion of the "Rest assured" Strategy

On October 11th, Hungry Food announced the establishment of a food safety expert committee led by Academician Sun Baoguo, and released the "Rest assured" strategic practice - construction report of online catering food safety system "(hereinafter referred to as the" report ") after review by the expert committee. The report provides a systematic explanation of the background and core connotations of the "Rest assured" strategy proposed by Hunger

On October 11th, Hungry Food announced the establishment of a food safety expert committee led by Academician Sun Baoguo, and released the "Rest assured" strategic practice - construction report of online catering food safety system "(hereinafter referred to as the" report ") after review by the expert committee. The report provides a systematic explanation of the background and core connotations of the "Rest assured" strategy proposed by Hunger. In the future, the "Rest assured" strategy will be combined with models such as the Hungry Elderly Edition and elderly meal delivery to contribute to improving community services related to the elderly, children, and disabled.

It is reported that after the establishment of the Food Safety Expert Committee, it will assist in promoting the "Rest assured Point" strategy from four aspects. Firstly, establish a food and beverage delivery quality evaluation system that includes regulatory authorities, delivery platforms, catering enterprises, supply chain enterprises, consumers, and other parties to promote the healthy and sustainable development of the industry; Secondly, promote industry innovation in the field of food safety and initiate the establishment of a food safety innovation platform; Thirdly, explore the application of the latest digital technologies such as artificial intelligence in the field of food safety, and promote the development of "AI+food safety"; Fourthly, establish a practical benchmark of "reassuring points" strategy to assist community services, and open up new models for future community elderly care and special care for the population.

In March of this year, Hungry Mai established the "Rest assured Point" as a long-term strategy, committed to promoting the high-quality development of the food and beverage delivery industry. The establishment of the Food Safety Expert Committee will further promote the implementation of the "Rest assured Point" strategy and play a guiding role in the implementation of related businesses. The first group of expert members included Sun Baoguo, academician of the CAE Member, Shao Wei, executive vice president of the Chinese Food Science and Technology Society, Li Ning, director of the National Food Safety Risk Assessment Center, Ding Gangqiang, director of the Nutrition and Health Institute of the China Center for Disease Control and Prevention, Chen Ying, vice president of the China Academy of Inspection and Quarantine Sciences, and Li Xiang, president of the Cooking School of Sichuan Tourism University, and many other experts.

Academician Sun Baoguo stated that the "Report" reflects the practical achievements of "rest assured" for hungry people. In the future, in the context of complex industry environments, online catering platforms will need to be more cautious and meticulous in serving the catering industry in the field of food safety.

The report points out that the development of online catering has brought consumers more dining options, improved the operational efficiency of catering merchants, and also driven the growth of employment opportunities in the local instant delivery field. With the continuous upgrading of consumer demand, the online catering industry has shifted from the initial competitive stage of expanding the market at low prices to the quality competition stage of competing for the existing market through food safety, excellent quality, and nutritional health.

Therefore, "food safety and nutritional health" are the core concerns of consumers towards the online catering industry at present, and "consumer trust" has become an important challenge for the sustainable development of the online catering industry. In this context, Hungry Mo proposed the "Rest assured Point" strategy, which is not only the cornerstone of building a "more secure online catering service", but also a beneficial exploration of "providing better services for consumers".

The "Rest assured Point" strategy adheres to the value concept of "customer first" and promotes development around the three core elements of "digital food safety ability, user interaction participation, and ecological incentive promotion". It has built a distinctive four core business system of "combining digital technology with market laws, unifying objective guidance with subjective experience, connecting standard traction with merchant assistance, and based on the present and facing the future".

Collaborative governance with ecology is a significant feature of the "Rest assured Point" strategic practice. We should fully leverage the advantages of "merchant autonomy, platform governance, and regulatory governance", develop a comprehensive platform food safety management system, provide various management elements to support, and build continuously strengthened platform food safety governance capabilities. At present, Enigma has set out to focus on building a "e-food worry free" cooperation platform jointly governed by government and enterprises, a "food safety innovation platform" jointly promoted by the industry, and a "Internet plus+cooking and cooking" with ecological participation.

The report also believes that relying on the "rest assured" strategy, future community construction will also present a more imaginative digital landscape. Catering services have become the most frequent and core basic needs of community residents, and home catering services have greatly improved the dining experience of special groups such as the elderly, disabled, and children. Xiao Shuixian, Senior Vice President of Hungry Home, stated that by combining "peace of mind" with community canteens, elderly food delivery, and App elder models, serving every community well and enabling every family to achieve "peace of mind" in dining will become an important proposition and long-term vision for Hungry Home to fulfill its social responsibility.

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