Ding Lei predicts that artificial intelligence may become a standard feature in the music industry in the future

Cover News Reporter Fu WenchaoOn October 11th, the "2023 China Digital Music Industry Conference" opened in Huli District, Xiamen City, attracting nearly a thousand music industry practitioners, experts, scholars, media professionals, and others from all over the country.It is understood that the theme of this conference is "Undertaking a New Mission, Singing a New Journey", showcasing the development achievements of China's digital music industry, exploring future development directions, and promoting innovation and upgrading of China's digital music industry

Cover News Reporter Fu Wenchao

On October 11th, the "2023 China Digital Music Industry Conference" opened in Huli District, Xiamen City, attracting nearly a thousand music industry practitioners, experts, scholars, media professionals, and others from all over the country.

It is understood that the theme of this conference is "Undertaking a New Mission, Singing a New Journey", showcasing the development achievements of China's digital music industry, exploring future development directions, and promoting innovation and upgrading of China's digital music industry. NetEase CEO Ding Lei attended the conference as a special guest and shared his thoughts and suggestions on the future development of China's digital music industry from three aspects, titled "Stimulating the potential of the digital music industry and bravely undertaking the new mission of cultural integration and development across the Taiwan Strait".

Copyright issues have always been a core issue in the music industry. Ding Lei believes that in the next decade, China's digital music industry should be brave enough to establish more fair, reasonable, and distribution rules that lean towards the majority of the industry, and become "world first". He said that currently China has become the fifth largest music market in the world, with the fastest industry growth rate among the top ten players. However, China's digital music industry also faces serious issues of uneven distribution of benefits. As the core productivity of the industry, original musicians are unable to enjoy matching rewards, while a few institutions and companies enjoy huge income.

He called on the industry to establish a more reasonable, fair, and inclined copyright value evaluation and transaction rules towards the majority of the industry, and to consider implementing innovative systems such as collective bargaining for overseas music copyright procurement, so that the value of copyright can return to the music itself, return dividends to musicians, and stimulate vitality for the industry in the next decade from the source.

At present, new technologies such as AI big models are deepening into the music industry. Ding Lei introduced NetEase Cloud Music's cutting-edge layout in the AI music field. In the next decade, China's digital music industry will seize new opportunities in artificial intelligence and better serve industry upgrading. He believes that artificial intelligence is likely to become a standard feature in the music industry in the next 1-2 years.

In addition, Ding Lei said, "At least in the field of music, artificial intelligence can never truly replace people. But artificial intelligence can serve people and improve the efficiency of music production." He encouraged the industry to seize this opportunity and refine the true gold in the sand. It is reported that NetEase Cloud Music has invested in research on the combination of new technologies such as music and artificial intelligence since 2018, and has achieved many industry-leading results in AI arrangement, lyrics, composition, singing, intelligent recommendation, and other aspects. In the future, NetEase Cloud Music will also promote the toolization of these technologies to stimulate industry inspiration and serve the needs of industry creation.

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