In the era of the Internet, there are many companies that have come from behind to take the lead. JD

In the era of the Internet, there are many companies that have come from behind to take the lead. JD.com and Taobao, two companies that thought they were going to dominate the market but had never planned to make a breakthrough, have taken advantage of Pinduoduo and forcefully seized their own market share.

Events like this have also been demonstrated in the express delivery industry,The domestic express delivery industry, led by postal services, with the cooperation of three links and one delivery, and JD.com, has completedCR6 exceeds 80%Concentration situation of.As a highly monopolistic and centralized market, major express delivery companies believe that they are in a worry free position to let the wind and waves rise and sit firmly on fishing boats.Unexpectedly, in 2020, an Indonesian courier company entered the country and rapidly expanded, eventually merging into one of the seven major courier companies, and even climbing toThe fourth largest express delivery giant in China.

And it is Jitu Express, a legendary journey from an unknown place to a logistics giant. How did Jitu create its own grand cause? What are its development prospects?

Entrants

Although Jitu Express is a courier company founded in Southeast Asia, it has a great connection with China becauseFounder of JituLi JieIt is a Chinese person who is truly authentic.

Li JieOPPOVIVO1994Li Jie1998Li JieOPPO.Li Jie.

2013OPPOLi Jie.Li JieOPPO20%OPPO.

Li JieCEOOPPOLi Jie.Li Jie.

2015Li JieAnd within just two years, it has become the leading logistics company in Indonesia.Li JieOPPOCEO.

After five years of rapid development, Jitu Express has become the No.1 logistics provider in Southeast Asia within five years,It has over 4000 self operated branches worldwide, exceeding60000 employeesWith over 3000 transportation vehicles, the daily average order volume exceeds3 million.Li Jie

In January 2018, Jitu was officially established in Shenzhen, China, fully entering the Chinese express delivery market. At this time, what was the domestic express delivery market environment like?

At that time, the domestic express delivery industry had already been absorbed by the six major express delivery industries with 80% of the market share, but at the same time, due to the impact of the epidemic, people's demand for online shopping surged, so the express delivery industry also maintained great vitality,The growth rate of express delivery business volume this year is20%,The average annual increase or decrease in express delivery volume remains atAbout 10 billion yuan,.

At that time, there was also strong competition in the express delivery industry, with SF Express, which had the highest cost, starting a price war by adjusting the unit price from 24 yuan to 18 yuan, a decrease of a full percentage point25%Other giants immediately lowered their prices, with an average reduction20%.

.Because it was not yet mature, Jitu could only seek cooperation with a group of smaller platforms such as Youzan, Suning Yigou, and Haipaike, but the effect remained tepid until Jitu encountered them.

.Li JieSubsequently, in 2020, Pinduoduo surpassed90%.

The growth rate of Jitu's business in 2020 can be considered terrifying6500101000202112000..

A hazy prospect

In fact, behind the rapidly expanding scale of Jitu, it has also made tremendous sacrifices and sacrificesWe hold a massive subsidy of 8 billion yuan to ensure that express delivery prices in various regions are always lower than those of our peers30% -50%In some regions, the unit price has even dropped to within 80 cents, resulting in a daily loss of nearlyOne billion,.8%.

The disruption caused by Jitu has caused unprecedented chaos in the express delivery industry, with SF Express Brother's net profit of only 4.269 billion yuan in 2021, plummeting sharply41%9.

.

..

So the Jitu Express, with a daily order of 20 million yuan, was born,Domestic express delivery leaders have discovered that they have made the mistake of raising tigers as a threat,Jitu dragged itself into the water through a price war and also seized a large market share,In a moment of uncontrollable anger,.

The house leak happened to be caused by continuous night rain. When Jitu was blocked by the express delivery company's entire network, the price war initiated by Jitu attracted the heavy hammer of regulatory authorities,20213.

Professor Nie Huihua of the National People's Congress once personally stated thatJust Jitu Express,A piece of 80 cents, even sending a letter is more than that price,.

7.

But at this moment, the logistics system of Jitu is still a difficult problem to solve. In order to overcome its own weaknesses, JituRabbit Express announced in September 2021 that6 billion 800 million.

.Low configuration, insufficient manpower, and outdated automation level...20221760.

Jitu suddenly became a target of criticism, with too many complaints from a single complaint platformtwenty thousand30.

2023512.11.83.

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