Up to 4.5 yuan per hour? Some cities have shared bicycles that are more expensive than buses and subways

Shared bicycles are becoming increasingly expensive! In some cities, the price has risen to 4.5 yuan per hour, which has already exceeded the cost of buses and subwaysphenomenonSince last year, the prices of Meituan bicycles, Haruo bicycles, and Didi Qingju have gradually increased

Shared bicycles are becoming increasingly expensive! In some cities, the price has risen to 4.5 yuan per hour, which has already exceeded the cost of buses and subways

phenomenon

Since last year, the prices of Meituan bicycles, Haruo bicycles, and Didi Qingju have gradually increased. In some cities, the price is 4.5 yuan per hour, but users have complained that the price is higher than that of buses and subways

market

In two0twoone, the number of users of shared bicycles in China has reached three00 million, and nearly 90% of users use shared bicycles every week. However, there are also many difficulties in using bicycles

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According to the gameplay of internet companies' "recruiting, retaining, and transforming", as the industry enters a mature and stable period, companies no longer burn money to subsidize users, but start to "harvest" from the user side.

In the past year or two, the topic of "shared bicycles have risen in price again" has occasionally sparked discussions online. The Red Star Capital Bureau has noticed that the price of shared bicycles in some cities has risen to 4.5 yuan per hour.

Faced with increasingly expensive shared services

Will consumers still pay?

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The cost has increased again

Many consumers resonate with the price increase of shared bicycles, but when did the price of shared bicycles quietly rise?

According to the purchasing form of consumers, shared bicycles have two charging modes: package cycling and single cycling.

Package Ride:

Price increase reaches two0% -50%

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In two0twotwo, the price adjustment of cycling packages by cycling companies was not small, with a price increase of two0% -50%, which has a significant impact on the sticky users who frequently ride bicycles.

Taking the price increase of Meituan bicycles as an example, without considering additional discounts, the current season card (90 days) price is 90 yuan, which is three60 yuan per year. For consumers, this price is already enough to buy a bicycle.

In addition, users also need to consider whether they can find the corresponding Meituan brand bike when using the car, as well as facing additional scheduling and management fees when they cannot find a parking spot.

Single Ride:

Overall, prices continue to rise

Among bicycle users, there are still many who do not purchase package cards for cycling, but choose a single settlement method. According to data from iMedia Consulting, in two0twotwo, three6.6% of Chinese shared bicycle users stated that they would choose a single payment for their riding expenses.

In addition, how different are the prices for a single settlement in different cities and brands. For example, in early May this year, some media reported that the pricing methods of some bicycle brands in Xiamen had changed; At the beginning of this year, some media reported changes in the pricing methods of some bicycle brands in Chengdu; In addition, users in Shandong, Jiangsu and other regions have also reported price adjustments for shared bike brands in their respective regions.

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It is worth mentioning that after Meituan's price increase, other bicycle brands in Chengdu have also adjusted their cycling pricing rules. At present, the prices of Meituan Bicycle, Halo Bicycle (weekdays), and Didi Qingju (classic version) are consistent in Chengdu.

In addition, due to price adjustments varying from city to city, some first tier cities have higher prices for some bicycle brands.

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In summary, whether it is through package cycling or single cycling, the price of shared bicycles is indeed constantly increasing.

The era of 50 cents and a half an hour, various red envelopes, and even free rides is no longer there. No wonder some consumers complain that the price of riding shared bicycles is now higher than that of buses and subways.

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Consumers' love and hate '

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In large cities that are prone to traffic congestion, consumers often rely more on shared bicycles.

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Overall, environmental friendliness and convenience have given shared bicycles a huge user base, and many first tier cities have strong user stickiness. However, many consumers are not satisfied with the overall user experience.

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Sharing bicycles is not very profitable

Sharing bicycles is not very profitable

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Overall, whether it's Halo, Meituan, or Didi Qingju, bike sharing is a somewhat "bitter" business for these "three giants".

The profit model is relatively single

Various costs are complex

Why does shared bicycles seem to have a large number of users, but in reality they don't make much money?

The profit model is relatively single

From the cost perspective of the enterprise, first of all, car manufacturing belongs to heavy assets and the cost is not low.

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behind

They all have their own 'abacus'

behindThey all have their own 'abacus'

For Hello, the travel business represented by shared bicycles is just an entrance, and what the enterprise wants to do is a travel and life service platform.

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The business boundary of Halo is also expanding. In addition to riding, Hitchhiking, taxi and other travel businesses, Halo is also involved in hotel, catering, online errands, train tickets, scenic spot tickets, pets and other businesses.

It can be said that from bike sharing to travel platforms, and then expanding to the entire local life business, Halo is continuously expanding its business landscape and advancing towards sectors that are more likely to achieve profitability.

Meituan bicycles are mainly aimed at filling the gap in Meituan's local life, and are an important part of Meituan's improvement of local life services. From food delivery, grocery shopping, and medicine shopping to travel, Meituan bicycles are more of a supplement for travel.

Qingju is improving the travel map of the Didi platform. For Didi, bike sharing is relatively low-end. Enterprises can cultivate user habits through high-frequency bike sharing, and then transition to Ridesharing company business to supplement user travel needs.

Overall, Didi and Meituan have an inward demand for shared bicycles, maintaining a stable flow entrance through shared bicycles. Hello, the demand for shared bicycles is outward, and companies are exploring more business possibilities from the perspective of travel.

Chengdu Business Daily - Red Star News Reporter Liu Mi

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