JD 11.11: The number of subsidized goods worth billions has doubled compared to 618

On October 19th, at the "JD 11.11 Really Cheap" press conference, JD announced that this year, JD 11

On October 19th, at the "JD 11.11 Really Cheap" press conference, JD announced that this year, JD 11.11 will provide consumers with the most sincere prices, the most attractive products, and the most thoughtful services, with a real low price, to bring a truly cheap and closed eye shopping experience.

Unlike previous years' pre-sale openings, this year's JD 11.11 will officially open at 8pm on October 23rd. Not only will there be pre-sales, but there will also be a large number of cheap and high-quality goods available for sale in stock, where consumers can buy them immediately without waiting, and there will be full price protection covering over 800 million products.

To better meet consumers' demand for ultimate cost-effectiveness. This year, on November 11th, JD.com will provide a cross store discount of 50 yuan for every 299 yuan or more, and can also add a subsidy of 20 yuan, on a first come, first served basis; There will be a massive influx of low-priced and high-quality goods, with the number of products participating in billions of subsidies reaching twice that of 618.

At the press conference, under the witness of relevant units of China Consumer Association, JD, Midea, Xiaomi, Weida, China Gold, Unipec, Dong'e ass hide glue, Wangfujing duty-free, Jingkelong and other brand business representatives jointly launched the "Jingdong 11.11 Real Low Price Initiative". According to the initiative, JD will work with its partners to create a healthy competitive environment, resist low quality and low prices, maintain a healthy ecosystem, and fully protect consumer rights and interests, focusing on honest operation, attentive service, cost reduction and efficiency improvement.

JD Retail CEO Xin Lijun stated that the low prices that JD has always advocated are not "fake low prices" obtained by passing off inferior products, lacking weight, and deceiving others; Instead, it relies on honest management, continuously squeezing water in the supply chain, and giving the money saved through extreme efficiency to users and partners, which can truly promote consumption and stimulate the vitality of the consumer market with a "true low price". On November 11, 2023, JD will join hands with a wide range of partners to allow more consumers to enjoy the "really cheap" that saves money and worries!

On the evening of October 23rd, spot sales began at 8pm, with full price protection for over 800 million products

After JD 11.11 took the lead in launching "8 pm" in the industry in 2021, providing consumers with a "no stay up" consumption experience, this year JD 11.11 once again broke the industry rules.

This year, JD 11.11 will be launched at 8pm on October 23rd, and a large number of products will be directly sold in stock. Many popular brands such as iPhone 15, Wuliangye Pu V 8th generation, SK-II Shenxian Shui, etc. have been prepared in advance, and consumers can arrange delivery as soon as they place an order, which is convenient and unnecessary.

At the same time, consumers do not need to worry about a price reduction after buying the product. During the November 11th period of JD, JD made a significant upgrade to its price protection services, with over 800 million products enjoying full price protection. Consumers who purchase price protection services from 8pm on October 23 to 24pm on November 13 can enjoy price protection for 30 days or more. Since the first price protection service was launched in the industry in 2008, as of now, JD's price protection application order volume has exceeded 1 billion, saving consumers nearly 9 billion yuan in total.

Accompanied by the simultaneous opening of the "spot sales" at 8pm on October 23rd, there is also the "Super Flash Day", which brings consumers a 50% discount on 3C home appliances and a 1 yuan grab for best-selling products; The "Ten Billion Subsidy Day" launched at 8pm on October 31st not only provides full package shipping and double compensation for purchasing costs, but also has the opportunity for consumers to buy iPhone 15 at half price; On November 2nd, the "JD 9.9 Free Shipping Day" will bring super source goods for the industrial belt, with wholesale prices including free shipping for all items; On PLUSDAY on November 8th, JD PLUS members will be able to enjoy exclusive low prices for premium and explosive products; On the evening of November 10th at 8pm, the "Peak 28 Hours" will be launched, with a large number of popular low-priced and high-quality items being fully released.

In addition, 3C Digital has once again increased its subsidy for old for new, with a maximum subsidy of 2300 yuan; Home appliances bring millions of good items, with a 10% discount; JD Supermarket will offer multiple discounts such as self operated discounts of "90% off for over 99 yuan" and "85% off for over 169 yuan"; Fashion categories such as clothing and beauty have also prepared premium benefits, including limited edition sales of 500 yuan for shoes and boots, more than 50% off for outdoor equipment, and as low as 30% off for luxury items; JD's "Zhenhu Price" for car maintenance continues to increase, launching a 50% discount on tire maintenance; JD International has also brought a massive 50% discount on imported high-quality goods.

There is also JD's own brand, "Made in Tokyo", which will bring a massive amount of high-quality goods and can enjoy a 10% discount on 2 items and a 20% discount on 3 items; JD Health has prepared a plethora of popular health products, reducing 50 yuan for every 299 yuan or more shared across stores. In addition, during the period of November 11th on JD.com, users can enjoy a single discount of up to 1111 yuan by setting JD.com whitebars as a priority for payment; JD Financial App will also launch activities such as card sharing rewards of 1 billion yuan.

Subsidized goods worth billions have doubled compared to 618, with over 500 million new products ready to be shipped

Since the beginning of this year, JD has continued to focus on its low-priced strategy, launching a 10 billion yuan subsidy channel and a 9.9 yuan free shipping channel, as well as launching multiple measures such as double compensation for buying expensive goods and lowering the threshold for self operated free shipping. Meanwhile, since the release of the Spring Dawn Plan at the beginning of this year, various industrial belt merchants and individual merchants have accelerated their influx into JD to open stores, further providing JD users with a richer range of product choices.

Against this backdrop, the number of merchants participating in JD 11.11 this year broke a record again, increasing by over 1.5 times compared to the same period last year. Consumers can see and buy more diverse low-priced products. Among them, the number of products participating in JD's 10 billion yuan subsidy has doubled compared to 618 this year, and the number of low-priced products on 9.9 free shipping and flash killing channels has also significantly expanded. All cheap and high-quality products from industrial belts such as Yiwu, Baoding, and Fujian are free shipping. In addition, JD.com will collaborate with over 2000 agricultural specialty producing areas and industrial belts across the country to bring consumers rich agricultural specialty products such as Suqian king crab, Xiuwen kiwi, Inner Mongolia Sunit lamb, and more.

As the first choice for consumers to pursue novelty and brand merchants to launch new products, this year on November 11th, JD.com will also bring over 500 million new products to consumers. Including many heavyweight new products such as Xiaomi 14 mobile phones, Bulgari small fan necklaces, and Kovos T20SPRO sweeping robots, fully meeting consumers' demand for novelty.

To better meet consumers' full scene shopping needs, tens of thousands of offline stores including JD Mall, Super Experience Store, City Flagship Store, JD Home Appliance Store, JD Computer Digital Store, JD Mobile Digital Store, Qixian Supermarket, JD Yangche, JD International Cross border Experience Store, etc. will also fully participate in this year's JD 11.11.

Among them, Ningbo JD Mall and Wuhan JD Mall will officially open on November 11th this year. Qixian Supermarket will bring consumers a variety of "zero profit" and cost-effective products such as M5 Australian and beef barbecue slices, Danish pastry and pineapple buns, as well as reassuring purchasing measures such as late compensation and price protection; Huaguan Supermarket will also launch a series of promotional activities such as the 6-store linkage "Hi FUN Day" and the Huimin Pork Festival.

Collaborating with over 400000 stores to provide hourly delivery, promoting "global logistics acceleration"

Service has always been one of JD's core advantages, and this year, JD has added more on November 11th. During this period, JD has over 200 basic services targeting user pain points, as well as over 80 industry-leading and unique services, including price protection and home renewal, which will still provide protection for consumers' shopping experience.

At the same time, there are also 3C digital and home appliances that offer one-stop trade in services, as well as fresh source direct shipping and package shipping, car supplies and car appliances that are "365 day worry free trade in", and imported high-quality products that are "authentic identification", providing consumers with more comprehensive and thoughtful service guarantees.

In addition, JD Logistics will fully guarantee a faster and wider delivery experience nationwide. Recently, JD Logistics has comprehensively upgraded its express delivery services in the Hong Kong and Macao regions, providing local residents with local express delivery services and express delivery services from Hong Kong and Macao to the mainland. Hong Kong local express delivery can be delivered in up to 4 hours, and Hong Kong consumers can also achieve the fastest next day delivery when purchasing goods from JD online. JD International will also provide freight reduction policies for consumers in Hong Kong and Macao, with a total of 199 self operated packages of 3kg and no threshold for self operated goods to be shipped to their doorstep through JD Logistics.

JD's real-time retail business, JD Home, will collaborate with over 400000 physical stores to provide consumers in over 2000 counties, districts, and cities across the country with a "full category free shipping hourly delivery" service, and bring real discounts of millions of low-priced goods.

In the overseas market, JD Logistics is also focusing on promoting the "global logistics speed up", providing e-commerce package delivery services for consumers from multiple countries in Europe through nearly 90 overseas warehouses, bonded warehouses, and direct mail warehouses worldwide, as well as cooperation with overseas enterprises such as Geopost, an international express delivery company under French Post.

Technology driven industry efficiency improvement JD 11.11 has a low price and a commitment to "three reassurances"

The annual JD 11.11 is not only an explosive time for consumers to "buy and buy", but also a key node for brand merchants to achieve sales growth. While continuously improving the consumer shopping experience, JD is also committed to creating value for its partners.

JD Cloud, as the technological cornerstone of JD Group, will not only ensure the full chain shopping experience for users on November 11 this year, but also support merchants in reducing costs and improving efficiency, promoting comprehensive improvement of industrial efficiency. The JD Cloud Yanxi big model has now fully integrated into AI products such as Jingxiaozhi, virtual anchors, and intelligent outbound calls, supporting brand merchants with technology to improve operational efficiency.

At the same time, JD Supply Chain Financial Technology will also provide diversified financing services for ecological partners, including a special withdrawal of 3 billion yuan, which is expected to help businesses save interest and fees of over 50 million yuan. JD Enterprise Business has also launched enterprise group buying and volume return models to provide one-stop procurement solutions for enterprises; JD Industrial relies on the full chain digital intelligent industrial supply chain to create a digital highway that spans multiple industries and is compatible with different types of materials, helping manufacturing enterprises achieve cost reduction and efficiency increase.

JD's low prices not only help consumers lower product prices, but also enable manufacturers to make money. As Xin Lijun said at the press conference, JD's low prices are achieved by relying on economies of scale and technology driven supply chain continuous innovation. Behind JD's consistent low prices, there are also "three reassurances" promises to users, partners, industry, and society.

Xin Lijun stated that JD's low prices should first reassure users. While providing low-priced products to users, they should also provide high-quality quality and thoughtful service guarantees, which can truly improve the consumer experience at a low price; JD's low prices should also reassure partners, not sacrificing their growth as a prerequisite or squeezing their interests as a cost. It is a low price that can help our partners truly achieve healthy growth; JD's low prices should reassure the industry and society, without harming the healthy development of the industry. By establishing a positive cycle of "high-quality and low-priced product supply, meeting consumer demand, and merchants earning money", it is a low price that benefits users, partners, and society, truly promotes consumption, and stimulates the vitality of the consumer market.

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