Hema X membership store located in Beijing CBD

On October 20th, the Hema X membership store located in the Dawang Road commercial district of Beijing opened. It is understood that the store of Hema X member Jianguo Road covers an area of nearly 20000 square meters, and the original Wal Mart Supermarket ended its 16 year operation in March this year

On October 20th, the Hema X membership store located in the Dawang Road commercial district of Beijing opened. It is understood that the store of Hema X member Jianguo Road covers an area of nearly 20000 square meters, and the original Wal Mart Supermarket ended its 16 year operation in March this year.

After the opening of the new store, the number of Hema X member stores reached 10, distributed in Beijing, Shanghai, Nanjing, Suzhou, and other places. The first store opened in Shanghai in October 2020, with nearly 3 million paying users in three years.

After opening, the entire international trade district will enjoy the high-quality products and services of Hema X membership store. In terms of product composition, consumers are selected to favor "high-end goods" that balance trendy fashion and price advantages. The fastest "one hour delivery" can be achieved within a radius of 5 kilometers around the store, and the farthest delivery can be made to Shunyi and Tongzhou on the entire city's distribution line. Nearly a thousand communities enjoy "next day delivery" services.

The Hema X membership store provides members with approximately 3000 selected products through physical stores and online platforms, including the exclusive private brand Hema MAX series created for members. The proportion of private brands is as high as 40%, and imported products from more than 50 countries and regions around the world are strictly selected by the procurement team.

Mama Shengyang, Director of Operations at Hema X Club, stated that 365 days a day, low prices are guaranteed. If you buy expensive goods, you will be compensated. Through direct procurement from the origin, simple packaging, warehouse style display, and optimized logistics, the entire cost chain is reduced. The overall price of products is usually cheaper than ordinary retail stores, while targeting high-quality production areas. For example, Korla fragrant pears only select the core area of Peacock River in Xinjiang, and pomelos only select Pinghe County in Fujian, Satisfy the middle-class consumer group who pursue "delicacy and frugality".

For a long time, paid membership stores have usually been opened in the suburbs to reduce costs, and there are few stores in the city center. Mother Shengyang said, Our priority is for consumers. Driving in the central business district will lower the shopping threshold for consumers, and there is no need to drive specifically to the suburbs. We can easily buy on the way to and from work, saving a lot of time. At the same time, with the evacuation of traditional supermarkets, a large number of high-quality properties have been vacated, and rental prices have also significantly decreased. After delicious food, we pursue fun and will accelerate the layout of non food categories, achieving breakthroughs in categories such as toys, mothers and babies, and digital home appliances

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