The opening of our first store in Shanghai accelerates the layout of offline stores

On October 20th, it was reported that recently, Nanxiang Impression City Store, the first store of the baby in Shanghai, was opening, while the Sky Vanke Plaza Store, the second store in Shanghai, was also opening at the same time. Since then, there have been 2 physical stores for babies in Shanghai, 6 in Hangzhou, 1 in Ningbo, 1 in Nanjing, and 1 in Suzhou

On October 20th, it was reported that recently, Nanxiang Impression City Store, the first store of the baby in Shanghai, was opening, while the Sky Vanke Plaza Store, the second store in Shanghai, was also opening at the same time. Since then, there have been 2 physical stores for babies in Shanghai, 6 in Hangzhou, 1 in Ningbo, 1 in Nanjing, and 1 in Suzhou.

As of now, the number of physical stores for babies has increased to 11, covering 5 cities including Shanghai, Hangzhou, Ningbo, Nanjing, and Suzhou.

It is understood that offline stores for babies and toddlers aged 0-6 are mainly aimed at children's clothing, cotton products, food nutrition, and supplementary categories such as baby products, toys, diapers, etc. On the other hand, the online shopping mall of the Baby Pro app offers a wider range of products, covering multiple categories such as diapers, zero complementary foods, nutrition products, children's clothing cotton products, toys, feeding supplies, and toiletries, with over 300 products.

Currently, all offline stores for babies adopt a self-service checkout mode. We have developed our own SaaS system for offline stores and established an offline intelligent store system that is fully integrated with online shopping malls, achieving the same price and promotion both online and offline, and improving the efficiency of omnichannel operations.

Feng Peihua, founder and CEO of Pro Baby, believes that "seamless integration and integration between online and offline is inevitable, with a more authentic experience offline, more convenient online purchases, and the ability to serve users in all scenarios. This is the core business model of the future DTC brand.

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