Starting Point International announced brand upgrade at the Frankfurt Book Fair, with over 200 million overseas visiting users

On October 19th, it was announced that at the 75th Frankfurt Book Fair, Starting Point International announced a brand upgrade and launched a brand advocate of "Reading Adventures, Reading Excitement". At the same time, a new brand logo was launched

On October 19th, it was announced that at the 75th Frankfurt Book Fair, Starting Point International announced a brand upgrade and launched a brand advocate of "Reading Adventures, Reading Excitement". At the same time, a new brand logo was launched.

Reading online articles is like an adventure, you never know where the next exciting scene will appear. "Yang Chen, Vice President and Editor in Chief of Yuewen Group, said of the new brand proposition of Starting Point International. A good story can cross cultures, no matter which country or language it comes from.

It is understood that Starting Point International was launched in 2017. In 2018, Starting Point International launched its original creation function, attracting a large number of overseas creators and allowing the online literary creation mechanism originating from China to take root overseas. As of June 2023, Starting Point International has launched approximately 3200 translated works of Chinese online literature, trained approximately 380000 overseas online writers, and launched approximately 560000 original overseas works, with a cumulative user base of over 200 million, covering over 200 countries and regions worldwide.

The global originality of online literature lies in openness, inclusiveness, and co creation. Today, at Reading, writers from more than 100 countries are co writing online literature, and Chinese online literature has become the world's online literature. Hou Xiaonan, CEO and President of Reading Group, expressed her hope to establish a global co creation platform and look forward to the birth of global IPs such as "Harry Potter" and "The Lord of the Rings" from online literature.

In recent years, online literature has developed rapidly, not only gaining popularity domestically, but also gaining numerous fans overseas. According to the 2022 Research Report on the Development of Chinese Online Literature by the Chinese Academy of Social Sciences, the number of overseas online literature visitors reached 901 million in 2022. In the same year, 16 Chinese online literature works were first included in the Chinese Library catalog of the British Library, indicating that online literature is becoming a highly global content product and cultural phenomenon.

The development of online content, especially online literature, is not only very interesting and promising in China, but also around the world, "said Klady, Vice Chairman of the Frankfurt Book Fair." Nowadays, more and more young people are fond of reading online, which indicates that it has great potential for development in the future.

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