Zhejiang Disabled Persons' Welfare Foundation and Alibaba Public Welfare Hold a Live Broadcast Activity of "Shared Prosperity and Dream Fulfillment with Zhejiang and Li"

On the eve of the Asian Paralympic Games, a large-scale live broadcast event with the theme of "Sharing Wealth, Realizing Dreams, and Going Together with Zhejiang and Li" was held at the Disabled Persons' Home in Zhejiang Province.This event is jointly organized by the Zhejiang Disabled Persons Welfare Foundation and Alibaba Public Welfare, and organized by the Zhejiang Disabled Persons Comprehensive Service Center

On the eve of the Asian Paralympic Games, a large-scale live broadcast event with the theme of "Sharing Wealth, Realizing Dreams, and Going Together with Zhejiang and Li" was held at the Disabled Persons' Home in Zhejiang Province.

This event is jointly organized by the Zhejiang Disabled Persons Welfare Foundation and Alibaba Public Welfare, and organized by the Zhejiang Disabled Persons Comprehensive Service Center. It focuses on the Asian Paralympic Games as the core theme, promotes the sports spirit of the Asian Paralympic Games, and is a large-scale live broadcast event composed of various forms of content such as interviews with disabled representatives, exhibitions of related projects of the Asian Paralympic Games, and live streaming sales.

During the Hangzhou Asian Paralympic Games, we will hold such an event to promote the spirit of self-improvement and build a platform to promote the employment of disabled people through e-commerce, so that more people can care and care for disabled people. "According to Chen Yangrong, Chief of the Zhejiang Disabled Persons Comprehensive Service Center, this is a milestone progress in the" Zhejiang Libao "disability assistance project launched by the Zhejiang Disabled Persons' Federation and Alibaba Public Welfare in May, To encourage disabled people to actively participate in social activities, promote high-quality employment for disabled people, and also call for more social forces to actively participate in public welfare undertakings to assist disabled people.

Alibaba Public Welfare Foundation Secretary General Yao Yao stated that Alibaba Public Welfare and Zhejiang Disabled Persons' Federation are exploring a series of measures to help people with disabilities find employment and entrepreneurship, encouraging them to create jobs on digital economy platforms, and providing relevant support plans to drive employment through entrepreneurship. Efforts are made to create more direct employment opportunities for disabled people's friends, allowing them to obtain self-value through their hard work, achieve their life dreams, and share a happy and beautiful life.

Public welfare live broadcast "Sharing Wealth and Realizing Dreams with Zhejiang and Li"

The 'Together Prosperity and Dream Fulfillment, Zhejiang and Li Go Together' is a large-scale public welfare live broadcast event that runs throughout the day and is designed with rich links. It has carefully planned three main links - interviews with disabled athletes and inspirational disabled people, visits to the theme museum of the Asian Paralympic Games, and live streaming sales for disabled people, fully showcasing the spirit of self-improvement of disabled people.

In the first segment, swimmer Du Jianping and weightlifter Yao Xinjin, as representatives of outstanding disabled athletes, shared their glorious moments on the sports field and the stories behind their training.

Du Jianping once created a miracle of 3 gold and 3 silver medals at the Athens Paralympic Games, and broke the world record for this event with a time of 1:35.21 seconds at the Beijing Paralympic Games. In the live broadcast room, he recalled the past and wished the athletes good results in the Asian Paralympic Games held at their doorstep. He also encouraged disabled people to work hard on their respective tracks.

Yao Xinjin's identity is somewhat unique, not only as an athlete who once galloped on the field, but also as an e-commerce merchant after retirement. In 2022, he won the first prize in the Disabled Entrepreneurship Live Competition jointly organized by the Provincial Disabled Persons' Federation and the Provincial Department of Commerce. I think the sports field and live streaming room are actually interconnected. For example, if you need to work hard and innovate, how can you find ways to become stronger? "His company's annual e-commerce revenue has also reached about 20 million." I think many times you can go and compete

Subsequently, outstanding disabled writer Ouyang Sheng, team of Eastern Western collaboration project Shanyi Li Zhan Jinping, and talented painter Bi Changyu from "Chinese Picasso" also entered the live broadcast room, showcasing their excellent works and introducing their creative process.

In the theme visit section, the anchors took everyone to visit the Asian Paralympic Games Theme Hall and Intangible Cultural Heritage Inheritance Hall located on the second floor of the Disabled Persons' Home in Zhejiang Province. They not only introduced the history of the Asian Paralympic Games and various disabled sports projects, but also saw various excellent disabled intangible cultural heritage handicrafts displayed in the non genetic inheritance hall to understand the story behind the works.

In the final live streaming sales segment, both wheelchair and hearing impaired anchors took turns to participate, as well as well-known Taobao anchors Ma Lihong, Lu Xiaobo, and Lianmai Interactive. There were also products or works produced by people with disabilities displayed in the live broadcast room, showcasing the employment style of people with disabilities as anchors.

The colorful live streaming content not only echoes the spirit of the Asian Paralympic Games, but also encourages disabled people and calls on the public to effectively promote high-quality employment for disabled people.

Creating "Zheli Broadcasting" to Continuously Promote the Employment of Persons with Disabilities

This themed event is actually one of the core developments of the "Zhejiang Libao" project jointly launched by the Zhejiang Disabled Persons Welfare Foundation and Alibaba Public Welfare. In May of this year, the "Zhejiang Libao" project was officially launched.

Since its launch in May, "Zheli Broadcasting" has conducted more than 30 live broadcasts. Chen Yangrong, from the Zhejiang Provincial Disability Comprehensive Service Center, stated that due to Alibaba's unique platform attributes and business advantages, the "Zhelibao" project has a very good foundation for implementation. Firstly, through training, more people can enter the live streaming field. At the same time, Alibaba provides excellent supply chain support, and the traffic support of the live streaming platform also plays a significant role

The first measure is to establish the Zhejiang Li Disability Employment and Entrepreneurship Fund under the Zhejiang Disabled Persons Welfare Foundation to support disabled people's employment and entrepreneurship participating in the "Zhejiang Li Broadcasting" project;

The second measure is to take the lead in launching the disabled employment initiative across the entire network, calling for more platforms to provide traffic tilt and support;

The third measure is to fully leverage the influence of the "Zhe Li Broadcasting" and "1+N" models, namely a Zhejiang Province disability assistance live streaming Taobao official account, driving N disabled live streaming rooms, allowing more disabled people to open live streaming rooms at home and achieve employment.

Promote common prosperity for all people, and disabled people are a group that requires special attention. Zhejiang Disabled Persons' Federation and Alibaba Public Welfare hope to continue to carry out the operation and live training of the official Taobao account of Zhejiang Province's disability assistance live streaming through this project, cultivate a group of excellent disabled anchors in the form of e-commerce live streaming, promote a series of high-quality products produced by disabled people and disability assistance institutions, and enable disabled people to work flexibly from home. We hope to create a golden business card for disabled people's e-commerce employment in Zhejiang Province.

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