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In the wave of China's economic development, a company is rising at an astonishing speed.

This company's revenue has surpassed many well-known enterprises, and its number of employees has reached an astonishing level550 thousandPeople. Ranking at the top of Chinese private enterprises,Surpassing the traditional giant Huawei and becoming a new leader.

However, its success is not due to luck or simple innovation, but rather to a unique strategy that leads the team forward. Now, let's uncover the mystery of this enterprise and glimpse its path to success.

Jiangsu Suqian Boy Becomes a Domestic Commercial Giant

Liu QiangdongBorn in 1973, an ordinary peasant family in Pingshitou Village, Longquan Town, Suqian, Jiangsu Province.

When he was young, he demonstrated diligence and intelligence that were different from ordinary people, and was therefore deeply loved by teachers and classmates.

Liu Qiangdong

Liu Qiangdong

1992Liu QiangdongLiu Qiangdong500

Liu Qiangdong

Liu Qiangdong2004

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He positioned JD.com as a B2C e-commerce platform and insisted onGood quality and affordable price, excellent serviceMake JD a leader in China's e-commerce industry.

Liu Qiangdong20125"40"This is a ranking of business elites under the age of 40 published by Fortune magazine, and he has also won the honor of first place.

On May 22, 2014, he teamed up with Tencent to introduce important shareholders, laying the foundation for JD's cross-border cooperation and new business development.

2015Liu QiangdongThe fund will support Communication University of China in journalism talent training, international communication projects and scientific research and innovation research.

Liu Qiangdong

In that year, he signed a letter of intent with France's Vosgers Group to work together to promote the "Asia No.1" intelligent logistics project.This measure marks JD's pioneering and leading role in the field of intelligent logistics.

Liu Qiangdong201771.6This number is the largest single donation the school has ever received, and this generous gesture has made them the Chinese citizens who have donated the most to overseas education.

Liu Qiangdong

From 12000 yuan to a trillion yuan empire, he overcame entrepreneurial difficulties to build the JD Empire

199824Liu Qiangdong1.2

He rented a small counter and used it as a base to purchase CDs and recorders, starting this type of agency business and naming it "JD Multimedia".

Liu Qiangdong

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In 2003, JD Multimedia became one of the largest disc distributors in China.Liu Qiangdong

However, he did not give up and instead saw an opportunity. Finally, it was decided to transform the offline CD store into an online e-commerce platform.

At that time, China's e-commerce market was still in its early stages of development, and the penetration rate of the Internet was also very low.

Liu QiangdongBut he did not succumb to these difficulties, but instead strengthened his beliefs even more.

Liu Qiangdong

With the development of the times, competition in the e-commerce market is gradually becoming increasingly fierce, especially with the rise of giants such as Taobao, which poses huge challenges to JD. com.

In order to cope with market competition, JD.com has begun to invest heavily in the construction of logistics systems and layout distribution stations across the country.In 2013, JD Logistics opened more than 1000 distribution stations nationwide, providing consumers with the ultimate service experience in shopping and even after-sales service.

However, with the continuous development of the e-commerce market, JD's competitors are constantly emerging, posing new challenges to JD.

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Liu QiangdongCreate an ecosystem that integrates supply chain, retail, and technology.

2011Liu Qiangdong

Liu Qiangdong. He compressed the internal management level of the company, increased Employee benefits, strengthened the supervision of after-sales service, and re established the brand image.

Liu Qiangdong

These reforms have put in arduous efforts, but JD ultimately achieved success. In 2014, JD successfully listed on NASDAQ in the United States and became a leading enterprise in the domestic e-commerce market.

Liu Qiangdong1.2Liu Qiangdong

Domestic e-commerce competition is fierce, and JD stands out as one of the top players

When JD.com was established, the e-commerce industry was in the early stages of rapid development, and there were already many e-commerce giants in the market. In this fiercely competitive market, relying on its good reputation and high-quality service, JD has attracted a large number of users.

2014Liu QiangdongPromote the deep integration of physical retail and e-commerce, in order to gain greater market share in market competition.

In 2016, JD's competitors launched the "Double 11" shopping carnival, which put JD under tremendous pressure from Tmall. In order to seize market share, JD has launched the "JD 11.11 Global Good Things Festival" and has made significant investment and innovation in marketing,In the end, we achieved impressive results in market competition.

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In 2019, Pinduoduo has become an emerging force in the e-commerce industry, and JD is again facing new competitive challenges.

For the Pinduoduo model, the e-commerce giant has strengthened its social e-commerce business, launched the "Jingxi" platform, and attracted more young users through social shopping. This allows JD to maintain its competitive position in the market competition.

In 2020, due to the impact of the epidemic, the e-commerce industry ushered in new development opportunities. JD has seized this opportunity, strengthened its logistics and supply chain construction, and improved its user experience,This has given JD a more prominent advantage in market competition.

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But JD did not relax its vigilance as a resultOn the contrary, they continue to increase their investment in technological innovation and service quality, launching more products and services that meet consumer needs, and striving to maintain a leading position.

At the end of 2021, the Consumer Protection Commission released a survey on the live consumption experience of multiple e-commerce platforms, and found that nearly 30% of anchors had non-compliance. Surprisingly, JD is the only company among the five major platforms that has not been criticized.

In 2022, JD.com will be among the best in a series of domestic and international rankingsFor example, the top 100 list of online retail in China, the Fortune Global 500 list, and the Top 500 list of private enterprises in China.These honors are not only a recognition of JD's past achievements, but also a driving force and confidence for JD's future development.

Why are old private technology companies such as Huawei being surpassed?

In the field of technology in China,Huawei, ZTEOld established private technology companies have always been representative enterprises, but in recent years, these companies have been surpassed by other emerging technology companies.

In 2012, Huawei became the largest smartphone manufacturer in the Chinese market for the first time and remained in this position for several years. However, in the second quarter of 2019, Huawei's domestic market share was surpassed by Xiaomi, followed by OPPO and Vivo.

ZTE has also become one of the top five manufacturers in the global mobile phone market since 2012. However, in 2018, due to sanctions and criticism from the United States, ZTE's market share and revenue both significantly decreased.

Why are these old private technology companies being surpassed by emerging technology companies? Industry insiders have pointed out that in the early stages of development, established private technology companies such as Huawei have rapidly risen with their technological advantages and market strategies. However, with the intensification of market competition and changes in the global economic situation, their development strategies and management systems also need to be constantly updated and improved.

Looking back at Huawei's development history, as one of the most representative private technology companies in China, it has been at the forefront of China's technological development since its establishment in 1987. In 2019, Huawei became the most valuable private technology company in China with its strong technological strength and internationalization strategy.

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However, in recent years, with the rapid rise of the global e-commerce industry, JD.com, as the largest integrated e-commerce platform in China, has quickly emerged.In 2019, JD.com surpassed Baidu in market value for the first time, becoming the third largest Internet company in China in market value.Since then, JD.com has continued to promote Digital transformation, strengthen cooperation with domestic and foreign enterprises, actively layout emerging industries, and rapidly expand its business landscape.

On September 7, 2022, the All China Federation of Industry and Commerce released the list of 2022 China's Top 500 Private Enterprises. JD.com ranked first among the top 500 private enterprises for the first time with an operating income of 951.592 billion yuan.This achievement also means that JD.com has surpassed Huawei and become the most valuable private technology company in China.

Analysts point out that Huawei has strong market influence and technological strength globally, but has been affected by many unfavorable factors in recent years,For example, the US sanctions against Huawei and the global Chip shortage have led to the decline of its business scale and market value.

In contrast, JD.com has developed rapidly in e-commerce, logistics, cloud computing and other fields, with its market value and operating income rising, and gradually becomes a representative enterprise in China's new economy.

It is worth noting that Huawei and JD.com are on a par in terms of technology research and development, talent training and other aspects. Both enterprises are constantly strengthening their innovation capabilities.

In the future, the competition between private technology companies such as Huawei and JD.com will become more intense, which will also bring more opportunities and challenges to China's technological innovation and economic development.

Key factors behind success: logistics system and employee benefits

Since Zhang Limin joined in 2010, JD has been building its own logistics system, investing a large amount of funds and manpower to build a globally leading logistics network.

As of 2023,JD has established over 80 self built warehouses and over 3000 self operated distribution stations nationwide, achieving 24-hour delivery at any timeAt the fastest service level of 1 hour, becoming one of the most powerful players in China's e-commerce logistics.

At the same time, JD has also reached strategic cooperation with logistics giants UPS and FEDEX, further improving the efficiency of logistics distribution.

In addition to building its own logistics system, JD also actively advocates the "Internet plus Logistics" model, cooperates with many logistics companies such as Shunfeng, Yunda and Yuantong, and jointly promotes the upgrading and development of China's logistics industry by sharing logistics resources, information technology and other ways.

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Employee benefits are also an important factor in JD's success.JD attaches great importance to the welfare and development of its employees, and has attracted a large number of outstanding talents to join JD by continuously improving employee benefits, training, and incentives.

As of 2023,4030%And it provides comprehensive welfare guarantees for employees, such as housing subsidies, five insurances and one fund, paid leave, and employee equity plans.

In addition, JD also focuses on employee career development and skill training. JD has established its own training academy, offering various training courses and career development plans to help employees continuously improve their skills and knowledge levels, and achieve maximum self-worth.

epilogue

The success of JD.com tells us that the essence of business is not only to pursue economic benefits, but also to take on social responsibility and pay attention to the development of employees and society.

Only by truly putting people first can we remain invincible on the commercial stage.

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