AI video burst! 100000 entries a day rush into Tiktok Kwai Little Red Book

Wen | Hu TingxinEditor | Zhang RuiThis 20s product display video,Rich angles, exquisite colors, and variable lenses, but not from actual camera shots, but generated by AI through several photos.AIAIGC10

Wen | Hu Tingxin

Editor | Zhang Rui

This 20s product display video,Rich angles, exquisite colors, and variable lenses, but not from actual camera shots, but generated by AI through several photos.

AIAIGC10..

.

AIGAN/VAE///.

MCN.

01

Automatic generation of short videos, cost 1/10

.CEO.

6AI.2022.20212022.

.SKU..

2022.

100-500/P.

Image source: Jirui Technology

..AI..

1/5-1/10.110020...

MCN.

Mao Xuchao noticed that in the past, brand content marketing was an inverted triangle:

For explosive products ranging from 1% to 5%, with high budget and quality content, produced by advertising companies or 4A creative agencies;

For core models ranging from 10% to 15%, with low budget and high quality content, produced by studios or production companies;

70%-80%.

Now with AIGC, brands can create different AI content for different levels of products:

1%-5%AI+3D3D.

10%-15%AIAI/AI3D.

70%-80%AIAI2DAIAIAIAI.

.iCut.

Image source: Jirui Technology

FancyGPTFancyGPT.ID...

.90%.98%...

2023.4iCut demo...

.

02

Video of a large model of literary students, competing with others

ChatGPTMidjourneyRunway Gen-2.

Image source: Twitter

20234RunwayGEN-2.

.

Image source: Twitter

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Image source: Twitter

AI/ChatGPTMidjourney.

.

Imagen-VideoPhenakiMetaMake-a-VideoOpenAIGPT-43DGitHubNUWANUWA- XL.

ZeroscopeGEN-2Live PortaitText2Video.

AI.Runway .

..

03

Marketing technology transformation, who gets the dividend first

.

.2023AIGC.AIGC.

William LiLuxury Pavilion.

FancyGPTLLaMA600..CRO.

4A.50150150350..

MCN.100100.8108MCN900.

30.

.

10101/10.

AI1/1010.MCN.

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