Ctrip proposes three major innovations to promote high-quality development of the tourism industry

On October 24th, Ctrip held a Global Partner Summit in Singapore. Liang Jianzhang, co-founder and chairman of the board of directors of Ctrip Group, stated that for the exploration of future innovation, Ctrip will continue to innovate around three aspects: in terms of AI, actively exploring innovative interactive interfaces based on natural language to further improve user experience; In terms of content, we aim to create a "reliable answer library" for the tourism industry through authoritative rankings, providing users with more efficient product and itinerary recommendations; In terms of ESG, based on providing the most friendly and reassuring customer experience, quantifiable low-carbon hotel standards are introduced to comprehensively promote environmental friendliness, family friendliness, community friendliness, and enhance sustainable development capabilities

On October 24th, Ctrip held a Global Partner Summit in Singapore. Liang Jianzhang, co-founder and chairman of the board of directors of Ctrip Group, stated that for the exploration of future innovation, Ctrip will continue to innovate around three aspects: in terms of AI, actively exploring innovative interactive interfaces based on natural language to further improve user experience; In terms of content, we aim to create a "reliable answer library" for the tourism industry through authoritative rankings, providing users with more efficient product and itinerary recommendations; In terms of ESG, based on providing the most friendly and reassuring customer experience, quantifiable low-carbon hotel standards are introduced to comprehensively promote environmental friendliness, family friendliness, community friendliness, and enhance sustainable development capabilities.

Through marketing innovations such as new traffic, new audiences, and new content, Ctrip has brought over three times the growth of new customers to its partner merchants in the first three quarters of this year. Sun Jie, CEO of Ctrip Group, stated that in 2024, the global tourism industry will maintain a new trend. If China's tourism industry can improve in visa, language, products, and other aspects, telling the story of China to the world will bring new development opportunities to the industry.

At the conference, Ctrip announced that it will further innovate its ESG strategy and launch the "Ctrip Low Carbon Hotel Standards". Compared to current industry standards, this standard has significant features such as quantifiability, detectability, and improvement. In the future, Ctrip will invest funds and resources to further promote low-carbon hotels and help the tourism industry achieve the goals of "2030 Carbon Peak" and the Paris Agreement. After obtaining low-carbon certification, hotels can receive more brand exposure and traffic support, converting low-carbon dividends into order dividends. For hotels that have not been shortlisted, Ctrip will also provide carbon reduction suggestions and plans such as renewable energy and energy-saving building materials, clarifying the carbon reduction path.

Ctrip believes that the inbound tourism market has great potential. In response, Ctrip has launched the "Inbound Tourism Revitalization Project" to help promote the development of inbound tourism through brand building, integrated marketing, content planting, and products. At the same time, we will collaborate with partners to increase the convenience of inbound tourism in infrastructure dimensions such as payment, translation, and hotels, and jointly customize tourism products to improve bilingual environment construction. During the summit, cultural and tourism bureaus in Hunan, Tianjin, Chengdu and other regions carried out tourism promotion to attract overseas tourists to China.

Sign a three-year strategic cooperation agreement. This time, the two sides signed a second three-year strategic cooperation and launched a global market cooperation upgrade plan: the two sides will carry out cooperation within China around Singapore's hot festivals, art and culture, and further implement cooperation between Ctrip's multiple overseas sites and the Singapore Tourism Bureau in the international market. At the same time, Ctrip will assist in the upgrading and digital marketing of Singapore's tourism products, and continue to make efforts to expand domestic customer sources and expand international tourism promotion for Singapore.

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