Institution: Sales of smart speakers in China decreased by 16% year-on-year in the third quarter

On October 25th, according to the latest report from market analysis firm RUNTO, the omnichannel sales of China's smart speaker market in the third quarter of 2023 were 4.81 million units, a year-on-year decrease of 16%; The sales revenue was 1

On October 25th, according to the latest report from market analysis firm RUNTO, the omnichannel sales of China's smart speaker market in the third quarter of 2023 were 4.81 million units, a year-on-year decrease of 16%; The sales revenue was 1.36 billion yuan, a year-on-year decrease of 17%.

The report shows that since the beginning of this year, the screen speaker market has continued to decline due to the impact of the rise of the learning tablet and mobile smart screen markets. According to RUNTO data, the penetration rate of screen speakers in the online market has been below 20% for two consecutive quarters since the second quarter.

RUNTO predicts that in the fourth quarter, the omnichannel sales of smart speakers in China will reach 5.8 million units, a year-on-year decrease of 9%, and the decline will further slow down. According to RUNTO, the downward space for the smart speaker market has narrowed, and sales in China's smart speaker market will drop to 20.76 million units in 2024, a year-on-year decrease of 6%. In the limited quantity market of around 20 million units, a new round of AI large model intelligent hardware terminal competition is coming.

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