Charlie Park, Vice President of Dyson Floor Cleaning Category, will continue to solve problems through technological and design innovation

On October 26th, it was reported that last week, Dyson officially announced the global launch of its first floor washing machine, DysonWashG1 (hereinafter referred to as WashG1), in China. 2023 is the tenth year for Dyson to enter the Chinese market

On October 26th, it was reported that last week, Dyson officially announced the global launch of its first floor washing machine, DysonWashG1 (hereinafter referred to as WashG1), in China. 2023 is the tenth year for Dyson to enter the Chinese market. Ten years ago, Dyson officially opened the Chinese market with the floor cleaning category.

It is reported that WashG1 adopts a floor cleaning technology that integrates water release, infiltration, and scraping technology. While high-energy floor cleaning, it can automatically separate solid and liquid waste, making machine maintenance cleaner and more convenient, with long-lasting and excellent cleaning performance; Equipped with a 1-liter capacity clean water tank and a battery life of up to 35 minutes, it can cover 290 square meters of daily ground cleaning and provide targeted solutions for the wet towing needs of Chinese consumers.

The new product WashG1 released this time is a product that focuses on wet cleaning of hard floors, and is also Dyson's first true floor washing machine product. Compared to floor cleaners, it can achieve larger floor cleaning while also handling more severe floor dirt. In the process of product development, we do find some functional intersections, but different products will definitely have their own unique highlights that can attract different audiences and meet different scenarios, "said Charlie Park.

In fact, floor scrubbers are no longer a new category for the Chinese market. In the past two years, the products in this category have even reached saturation, and the competition on the track is fierce. Is it a bit 'too late' for Dyson to release a new floor scrubber product at this time? In response to the reporter's question, Charlie Park responded that Dyson had actually started paying attention to and researching the field of wet cleaning very early, The research and development of WashG1 began two years ago: "Our original intention was to solve problems that were overlooked and only introduce products with satisfactory performance. In the field of floor scrubbers, we have determined that WashG1 can meet our high requirements for floor cleaning performance and solve common hygiene and maintenance issues, which has brought it to the market. Therefore, our research on wet floor cleaning has been more than two years

Regarding the controversial issue of WashG1 not being equipped with a drying function, Charlie Park pointed out that the reason why Dyson did not equip WashG1 with a drying device is because a warm and humid environment is actually an ideal environment for bacterial growth. Unless it can ensure that the machine, drum, and other components are completely dry, the effect will actually be counterproductive. In fact, many products on the market are equipped with a drying function to prevent bacterial growth and odor. However, Dyson chose another solution: firstly, using WashG1 with Dyson 01 hard floor cleaner can achieve a sterilization rate of 99.9%; Secondly, WashG1 adopts a suction independent floor washing scheme and a unique triple solid-liquid separation technology, which can effectively avoid the problem of garbage getting stuck inside the body and generating bacteria and odor secondary pollution. This has actually achieved the desired effect of the drying function and solved the problems that may arise during drying.

In addition, regarding the current situation of overall sales decline in the floor cleaning category faced by the Chinese and even global markets, Charlie Park stated that, For Dyson, we will continue to solve real problems through technological innovation and design solutions. Although the global economic environment is not ideal, it does not mean that consumers are completely free from spending money. In fact, people will spend money on the cutting edge and choose the best products. We believe that if designed products and solutions can solve the problems that people encounter in life, and we If we can effectively convey Dyson's technological highlights to consumers, they will still choose Dyson's products. On a global scale, the acceptance of new technologies by Chinese consumers is very high, and we also see that many consumers understand and recognize the value of our products, which is beyond doubt

Charlie Park's answer reflects Dyson's determination to further cultivate the Chinese market and continue to solve the daily needs of Chinese consumers through advanced technology. In fact, over the past decade since entering China, Dyson has not only taken care of every aspect of people's daily life with outstanding products in areas such as floor cleaning, personal care, and environmental care, but also established a brand service ecosystem from offline to online, and from pre-sales to owner services based on the consumption habits and e-commerce environment of Chinese consumers.

In the future, Dyson stated that he will continue to launch more avant-garde products tailored to the needs of Chinese consumers, and further improve customized brand services that meet local needs, creating a better decade together with Chinese families.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])