Network Audiovisual Construction of a New City Image

[Online Gathering World Chinese Style] Visualization of city image is an important way of city publicity, and also an important way for people to identify city characteristics. As a representation of urban narrative, Visualization of urban image is promoting the new construction of urban image with new technologies, new media and new methods

[Online Gathering World Chinese Style]

Visualization of city image is an important way of city publicity, and also an important way for people to identify city characteristics. As a representation of urban narrative, Visualization of urban image is promoting the new construction of urban image with new technologies, new media and new methods. On April 27, at the opening ceremony of Shenzhen Design Week, the 2023 Shenzhen City Network Vision blockbuster "Dare to Go and Try" was first released, and then broadcast on the main network platform, quickly out of the circle, attracting tens of millions of people's eyes with its innovative audio-visual language. The amount of communication on WeChat official account is even more numerous, forming a powerful expression of the city spirit. Shenzhen's pioneering city spirit is deeply rooted in people's hearts. This online visual blockbuster provides us with a great idea for building a new image of the city through new media.

Smart integration of digital city modeling and special effects technology

The Ark and Fleet, as explorers and leaders, showcase the vastness of the unknown and the courage and perseverance of humanity in creating the world. The online visual blockbuster "Dare to Adventure and Try" uses the fleet as the image setting, and takes a unique approach. With clever design, it closely integrates the development of Shenzhen as a city and a place with the country and the world. With the universe as the testing ground, it starts a new journey with a united fleet formation, showcasing the image of Shenzhen as a vanguard of reform and opening up, and showcasing the arduous spirit of struggle and struggle of the Chinese people.

In "Dare to Adventure and Try", the urban characteristics of Shenzhen are cleverly integrated with the fleet level design, engraved with the spirit of Shenzhen explorers. The leading "Shenzhen" spacecraft outlines the image of Shenzhen city in a simple yet distinct way. The spacecraft is designed with a ring with a certain thickness, presenting the activity space and living environment of humans in space. The spacecraft is composed of three main rings, which respectively depict the airport characteristics, ecological characteristics, and technological characteristics of Shenzhen.

The first ring is the airport ring. The busy airport and port bear the heavy responsibility of communication and material exchange between different spacecraft. Placing the Qianhai area near the airport is in line with real-life scenarios and has become a recognizable urban landscape of Shenzhen.

The second ring is the natural ring, emphasizing the characteristics of Shenzhen as a livable Sustainable city in China. The poetic dwelling of humans in nature constitutes the most beautiful part of Shenzhen. The camera flies over Wutong Mountain and Shenzhen Reservoir, and the bronze statue of Deng Xiaoping, the great man on Lianhua Mountain and the chief designer of reform and opening up, is smiling and strutting. This also forms the ecological characteristics of Shinshiro with mountains and seas integrated and high vegetation coverage.

The third ring is the urban ring, which comprehensively presents Shenzhen's technological innovation and economic characteristics. The landmarks of Shenzhen International Trade, KK100, Diwang Building, Bamboo Shoots, Spring Cocoons, and Ping An International Finance Centre stand in the city ring, one after another, which has become the first in Asia for many times. The camera flashes, outlining the prosperous development of Shenzhen. The camera also depicts a future landmark building based on the Shenzhen Super Headquarters, filled with expectations and confidence for the future.

This is the real Shenzhen, and it is also the "Shenzhen" ship that leads human space exploration. When the real scene of the city of Shenzhen is constructed into a new look of a cosmic city, Shenzhen's image as a vanguard of reform and opening up is further integrated into the image of a pioneer leading humanity in exploring the mysteries of the universe, and the spirit of daring to venture and try shines.

Conceptual innovation requires technical design support. Dare to Challenge and Try "also demonstrates technological innovation everywhere. The work takes into account the situation that people lose gravity in space, so the human activity area is designed as a ring, centrifugal force is generated through the rotation of the main ring, and gravity is simulated, so that people can experience activities in the universe as on the earth. This is also the way many science fiction film and television works are handled. Compared to some science fiction blockbusters with simple spaceship environments, "Dare to Challenge" takes the entire city of Shenzhen into space, fully showcasing the modeling innovation of building a digital city and the planning innovation of a space city.

The hundreds of buildings in 'Dare to Challenge and Try' are all real existence in reality. In order to model these truly existing buildings, there are 120000 Shenzhen models on the three rings alone, with a total of 4.213 billion faces. In addition to massive modeling, it is also necessary to place every iconic building in the space of the spacecraft, maintaining clear identification of the building and ensuring that the layout of the building has certain rules, presenting the characteristics of space city planning. These all demonstrate the technological innovation ability of "Dare to Challenge and Try". The work also portrays the spacecraft encountering various dangerous situations such as collisions, explosions, and friction, with various special effects added, presenting tense and exciting moments. In the work, a Shenzhen space city breaks through difficulties and obstacles, bravely advancing towards a bright future.

Create a stunning audio-visual experience with a sense of science fiction, space, and exploration

Whether as a window of reform and opening up, or as an advanced demonstration zone of Socialism with Chinese characteristics, Shenzhen has created many firsts. Time is money, efficiency is life "has solidified the diligent and pragmatic tone of Shenzhen people. In countless explorations, Shenzhen has served as a forward-looking guide. On this basis, 'Dare to Challenge and Try' has enhanced the depth and breadth of Shenzhen's urban spirit. This online visual blockbuster upholds a sense of crisis, viewing the fate of all humanity from a cosmic perspective, and promoting the spirit of forging ahead. The work not only publicizes Shenzhen's urban spirit of "daring to try, open and inclusive, pragmatic and law abiding, and pursuing excellence", but also shows Shenzhen's awareness of a Community of Common Destiny closely linked with the whole country and the whole world.

Dare to Go and Try metaphor the development of Shenzhen city as human exploration of the universe, and link the development of a city with human exploration of the universe. The city of Shenzhen is combined with the Community of Common Destiny, so that the audience has deep sympathy. This spaceship with obvious Shenzhen characteristics is not fighting alone, but leading a fleet formation and flying in space. This itself also metaphorically suggests that the development of cities is not solely dependent on themselves, but rather the result of the joint efforts of the entire country. Therefore, the work plays not the song of the lone warrior of a spaceship, but the song of unity and progress, which is the magnificent progress of the entire fleet formation. The fleet formation broke through numerous obstacles in the universe, ultimately breaking through them and gaining light.

All vast, vast, and perilous journeys can inspire people to show great respect and inspire them to move forward bravely. This online visual blockbuster offers a sense of science fiction, space, and adventure, allowing people to experience the beauty of nobility. On the one hand, it is presented in the design of travel scenes for spacecraft, space, and meteorites. The beginning of the work expresses the hardships of the journey through the space danger covered with meteorites. But the spacecraft fleet formation is like a sharp arrow, passing through it, generating a spirit of exploration that never fails. Especially the "Shenzhen" spacecraft bravely broke through the meteorite circle, was hit by a meteorite, and the surface of the spacecraft burned with flames, facing a huge survival test, but still charged forward with indomitable will.

On the other hand, this sublime beauty is also based on the top-down visual panoramic view of the city. "Daring and Trying" is a panoramic depiction of the highly recognizable Shenzhen landscape and Shenzhen characteristics, and at the same time, it is put into the universe by means of Defamiliarization. The city of reality and the city of space are mixed together, reality and imagination are merged, time and space are extended, now and the future are intertwined, expressing the infinite possibility of Shenzhen's urban development in infinite reverie, and building confidence and belief in daring to be the first and forge ahead.

Make the city's image more recognizable

Dare to Go and Try updated the Propaganda model of the city image with the expression of science fiction, so that people can quickly remember the spiritual characteristics of this city in the contemporary short and smooth consumption habits. This also provides new thinking for us to enhance and improve the urban image in the cyberspace.

Break Cognitive inertia, publicize the power of imagination, and let the city "fly". Traditional urban images are often filled with smoke and fire, and are also manifested in concrete physical spatial forms. But 'Dare to Challenge and Try' transforms the city into a science fiction, while organically combining the urban spirit with its role in national development, strengthening the image of Shenzhen as a vanguard, and allowing the city to 'fly' towards the universe and the future. This creates great tension in the city's image and infinite possibilities for future development.

The promotion of urban image needs a stable core, and the urban spirit is its symbol. Abstract urban spirit requires concrete urban architecture and urban life as its foundation. The real scene is a recognizable symbol of the city's image, but these symbols need to be integrated into new developments. The Defamiliarization method of science fiction makes the city both familiar and novel, which not only consolidates the consistent urban spirit, but also makes the city image novel and legendary.

Make the city's image more recognizable

(Author: Jiang Yuqin, Professor, School of Humanities, Shenzhen University)

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