Qualcomm Expands China's "Moments" to Bring a New AI Experience to End Users

Global Network Technology Reporter Zheng XiangqiIn the current era of rapid technological development, the construction of an ecosystem undoubtedly creates new possibilities for collaborative growth among enterprises and the upgrading of various industries.At the recent 2023 Qualcomm Snapdragon Summit, Qualcomm CEO Armon emphasized the importance of expanding China's ecological partners in a media interview

Global Network Technology Reporter Zheng XiangqiIn the current era of rapid technological development, the construction of an ecosystem undoubtedly creates new possibilities for collaborative growth among enterprises and the upgrading of various industries.

At the recent 2023 Qualcomm Snapdragon Summit, Qualcomm CEO Armon emphasized the importance of expanding China's ecological partners in a media interview. Our Chinese partner camp has been expanding, including smartphones, PCs, and automobiles. They are of great significance to Qualcomm

Taking the smartphone industry as an example, at this summit, Xiaomi President Lu Weibing announced that the Xiaomi 14 series will launch the world's first new third-generation Snapdragon 8 mobile platform, which not only has excellent end-to-end AI performance, but also stunning energy efficiency performance. Different sizes of phones can achieve "full blood release" of performance.

It is reported that Xiaomi and Qualcomm maintain a long-term cooperative relationship, and Xiaomi 14 is a demonstration of the deep cooperation between the two sides. In the development of this series of products, both parties have set 71 goals, of which more than 90% have been achieved. In addition, the first batch of chips ordered by Xiaomi 14 from Qualcomm has doubled the previous generation.

Honor CEO Zhao Ming also officially announced during this summit that the upcoming Honor Magic6 series will be equipped with the third-generation Snapdragon 8 and support a 7 billion parameter AI end side large model. It also showcases for the first time some features of the Honor mobile end side AI large model to the outside world, as well as the seamless flow experience upgrade of the MagicRing trust ring across systems, devices, and applications.

And this is also inseparable from the deep cooperation between Qualcomm and Honor. In terms of performance, both parties jointly optimize the inference performance of the end side AI large model, fully releasing the computing power of the end side NPU; In terms of power consumption, joint optimization of end-to-end NPU scheduling ensures smooth and energy-efficient application of large models; In terms of privacy security, both parties jointly optimize the data path protection of the end-to-end AI big model application to ensure absolute security of user privacy.

Qualcomm is very excited about entering the era of generative AI and terminal side AI, and the Qualcomm team has achieved incredible cooperation results with Chinese partners. Based on the AI model, Chinese partners and Qualcomm can provide a lot of support in many functions such as images, audio, translation, and text. "Amon said that the third-generation Snapdragon 8 is expected to once again activate the smartphone market, creating a new upgrade cycle based on AI, This will also bring opportunities to Chinese partners. Especially some of our Chinese partners are actively entering the high-end machine market and overseas markets.

In the PC field, Lenovo Group Chairman and CEO Yang Yuanqing said, "The new Snapdragon computing platform provides the best AI acceleration experience for mobile computing. With this platform, Qualcomm also provides a new level of powerful and intelligent Windows AI functionality. Our consumers and business customers will be able to leverage its powerful performance, long-lasting battery life, and terminal side generative AI to achieve the best experience and highest productivity

It is reported that Lenovo will launch AI intelligent terminals powered by Snapdragon in 2024. In the future, Lenovo and Qualcomm will continue to work together to bring users the next generation AI experience through Lenovo terminals equipped with the Snapdragon platform.

In Anmeng's view, the current development of the PC market is being driven by two major trends simultaneously. Firstly, there is a new generation of PCs, which is a new trend of integrating PC and mobile experience. The second aspect is performance improvement, especially with the support of generative AI on the PC side. This is a great new entry point for many of our partners. We are also excited to collaborate with our Chinese partners to design a new generation of PC based on the Snapdragon XElite platform

It is worth mentioning that Anmeng also revealed that the electric vehicle industry is also a very promising area for Qualcomm's growth in China, and Qualcomm has cooperation with almost every Chinese electric vehicle enterprise. Currently, Qualcomm has over 100 customers, including automotive manufacturers, first tier suppliers, and software companies, and has developed many new intelligent cockpit chips to support assisted driving and autonomous driving.

In fact, Qualcomm has been collaborating with the Chinese automotive ecosystem for 15 years, and the rapid development and vitality of the Chinese automotive industry have brought Qualcomm's automotive technology innovation to more consumers. China's vast user base has brought tremendous impetus to the development and implementation of intelligent vehicles; The increasing demand from consumers for diversified and diverse application scenarios has also provided more development space and possibilities for Qualcomm to work together with the industry chain to create better intelligent cars.

Qualcomm Chief Marketing Officer Mo Kedong emphasized, "When we set our goal of building Snapdragon into a top global consumer brand, our idea was not only to create value for the company, but also for ecological partners. Because at the marketing level, our direction is aligned with that of our partners

Indeed, facing the "circle of friends" in China, Qualcomm's cooperation with them is constantly expanding, creating a smart and connected experience for users from smartphones and XR devices to laptops and cars. Data shows that Snapdragon's brand awareness in China has reached 85% and its influence is constantly increasing. In the wave of generative AI, Qualcomm is slowly expanding a new vision of the intelligent world with more Chinese partners.

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