The Little Things on Earth are Online! Huawei Image Makes Another Big Picture

Chinese cinemas have over 80000 screens. When thousands of viewers enter the cinema, they immerse themselves in the huge screen in front of them for two hours, being attracted by various stories, moved by characters, and shocked by the themes expressed, which is the charm of movies

Chinese cinemas have over 80000 screens. When thousands of viewers enter the cinema, they immerse themselves in the huge screen in front of them for two hours, being attracted by various stories, moved by characters, and shocked by the themes expressed, which is the charm of movies.

The increasing scale and continuous improvement in efficiency of the Chinese film market are a microcosm of the vigorous development of China's cultural industry. Data shows that as of October 7th, the total box office of Chinese films this year has exceeded 47 billion yuan, and a large number of excellent film works have emerged.

After watching a wonderful movie and feeling deeply touched, have you ever had the impulse to bring your story to the big screen? After all, you are the director of your own life. However, for ordinary people, is this possible?

Little Things on Earth

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Little Things on Earth

Little Things on EarthLittle Things on Earth

Mobile micro movies, this has become a reality

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Mate60 Pro+F1.4Little Things on Earth

Not only in terms of color expression, in microfilms, in order to maximize the amplification of actors' performances, a large number of close-up and close-up scenes are used. For example, when a mother feels tears, tears slide out of her eyes, using close-up gives the audience a great visual impact, which requires a high telephoto of the phone. The Huawei Mate60 series introduces dual lens group long stroke sliding axis technology, allowing for close and far shooting with telephoto lenses, giving directors greater creative space.

Huawei's unique XMAGE imaging style makes the film's light and shadow effects and color expression delicate and rich in texture. Huawei Imaging XMAGE is an important achievement that Huawei has accumulated after years of deep cultivation in the field of mobile imaging technology. Build technological innovation and breakthroughs around the four core areas of optical design, mechanical structure, optoelectronic conversion, and image algorithms, and bring three iconic image styles: primary color, bright color, and brightness; Through continuous technological innovation, we continuously enhance our imaging capabilities and inspire creative inspiration, which is also the "power" that XMAGE empowers creators. It is with the help of Huawei's innovative imaging technology that Director Han Yan has completed this high-quality work.

Little Things on Earth

Little Things on Earth

Mobile Image Development and Cultural Pathfinder

The reason why mobile imaging is highly valued and even opens up a new category for the film industry is closely related to the continuous evolution of mobile imaging technology, which has broken through the boundaries of creation. The camera function of a mobile phone has reduced the size of a handheld camera that was carried by a few decades ago to the size of a palm. Previously, only professionals such as film academies could have practical opportunities. Nowadays, everyone can use their mobile phone to shoot video works that people call "feature films," which greatly stimulates the creative desire of the general public.

Mobile phones have more flexibility and innovative creative perspectives, allowing creators to record moments in life at any time, stimulating more creative potential. Images gather the power of people's lives and emit meaningful energy, providing authentic materials for outlining the imprints of the times.

In this process, Zhonghua has been subverting the public's understanding of images. The collaboration between Huawei Imaging and Golden Rooster Mobile Film Program began in 2019, attempting to introduce mobile photography into the film manufacturing industry. Now, it has ushered in the era of nationwide creation of mobile micro films, and finally, it has helped individuals embrace the golden age of personal creation. Huawei has achieved a transformation from a new level of mobile imaging technology to a backend for recording life images, aiming the camera at ordinary moments of the general public. Huawei not only focuses on improving the visual presentation of image recording at the hardware level of mobile phones, but also pays attention to the functional extension of the image recording process and the spiritual resonance and cultural impact brought by movie stories. The power of images in life has become a fertile new moon for mobile image creation.

From the entries in this year's Golden Rooster Mobile Film Program, there has been a significant increase in the 5 to 10 minute submissions among the shortlisted works, which also represents a correct path for mobile image creation. 5 to 10 minutes is enough to present a vivid story, without deliberately designing the plot or necessarily having emotional conflicts. Truly recording life can resonate with the public. On the stage of life, everyone is a great actor. By focusing on life, one can turn it into a movie.

Huawei has enriched the technological means of image creation through continuous technological innovation and deep cultivation, establishing a connection between life and image art. This allows more people to participate in the creation of film content, cultivates and enriches cutting-edge filmmakers and related creators, injects new vitality into the film industry, and is of great significance for promoting the development of China's film industry. I hope that in the future, more and more ordinary people can participate in the mobile movie program activities, and use the power of mobile imaging to showcase more exciting "small things in the world".

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