Tiktok released new rules, and public welfare accounts are not allowed to conduct live rewards and e-commerce sales

[Global Network Science and Technology Comprehensive Report] On June 12, it was reported that recently, in response to some Tiktok accounts' attempts to create false scenes and implement false public welfare on the grounds of "helping farmers", Tiktok officially released the latest norms on the governance of Tiktok public welfare content. The new regulations require that account entities initiating charitable fundraising on the platform must hold relevant qualifications and be authenticated in accordance with regulations

[Global Network Science and Technology Comprehensive Report] On June 12, it was reported that recently, in response to some Tiktok accounts' attempts to create false scenes and implement false public welfare on the grounds of "helping farmers", Tiktok officially released the latest norms on the governance of Tiktok public welfare content. The new regulations require that account entities initiating charitable fundraising on the platform must hold relevant qualifications and be authenticated in accordance with regulations. Unqualified accounts are not allowed to initiate charitable fundraising on the platform in any form.

According to the data, since April 2023, 1131 videos related to Tiktok have been taken off the shelves, 3518 accounts have been closed indefinitely, new fans they have improperly obtained have been erased, and their liquidity function permissions have been cancelled.

In addition, Tiktok also said that it would strengthen the inspection, especially for the accounts with "difficult life", "dilapidated houses", "left behind people for old and young" and other contents, and with profit-making behavior. The platform will strictly handle "fake public welfare" content and accounts that have been verified to have been fabricated, defrauded of love, and improperly marketed.

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