The year 2023 is coming to an end. Looking at the development of the television industry throughout the year, Japanese and Korean brands have basically disappeared in the domestic market, and there is also a lack of momentum in the global market

The year 2023 is coming to an end. Looking at the development of the television industry throughout the year, Japanese and Korean brands have basically disappeared in the domestic market, and there is also a lack of momentum in the global market. The comprehensive rise of domestic brands, represented by Hisense, TCL, and Xiaomi, can be said to be a wake-up call in the large screen market, especially in mainstream markets above 75 inches, playing an almost absolute leader role.

For ordinary consumers, choosing a good TV must be based on having a happy purchase and using it with confidence. So what brand of TV is more trustworthy? Perhaps Chnbrand's latest announcement2023 China Customer Satisfaction Index - Color TV Satisfaction RankingIt can be a good reference standard.

customer satisfactionSimply put, it meansA measure of customer satisfaction with a company's products and servicesIt is a comprehensive evaluation of a company's products and services by customers, including product quality, technical performance, cost-effectiveness, feasibility of use, service quality, and other aspects.

Fifth tier: below 50 points

OPPO and PPTV are the only two brands with a satisfaction index below 50. OPPO TV was officially launched in 2020 and entered the color TV market. Until 2023, a total of two generations of products were produced, including the S series, R series, and K series. However, there have been multiple rumors that OPPO TV's business line has completely ceased, and it has been more than two years since the last product update, indicating a complete mess.

PPTV TV is an internet smart TV product launched by PPTV Cohesion. Its main advantage lies in its vast film and television resources, mainly targeting the mid-range market. The product size line covers 32 inches to 65 inches, mainly relying on Suning's sales channels, but its performance is clearly not as satisfactory.

Fourth tier: 50 to 60 points

There are six brands located in the fourth tier, namely Philips, Huawei, Sharp, Honor, LeEco, and Konka.

These six Philips and Sharp brands have long been marginal brands, let alone LeEco. Konka has made some achievements among the top 10 domestic brands, butHuawei Smart ScreenThe performance is barely acceptable, and its advantages includeIntelligent interaction, rich ecological resources, support for continuous OTA updates and upgrades, and more.

In addition, the Huawei Vision smart screen SE375-inch is equipped with a four unit audio system and dual 120Hz refresh rates, giving the screen a silky and smooth effect; Obtained Shuanglai mushroom eye care certification, enjoying a more comfortable experience during the viewing process; Support for super screen projection function, whether using 5GHZ or 2.4GHZ Wi Fi, it is easy to achieve screen projection operation, making video entertainment more convenient.

Moreover, the Huawei Vision smart screen SE375-inch also has remote control voice control function, greatly improving the convenience of operation for older users; We have also gathered a massive amount of film and television resources and successfully created the most comprehensive video ecosystem in Hongmeng, meeting diverse viewing needs.

Third tier: 60 to 70 points

There are three brands located in the third tier, namely LG, TCL, and Samsung. LG's main focus is on the OLED TV track, but due to frequent market strategy errors, it has now withdrawn from the Chinese market; Although Samsung ranks first in the global market and leads the high-end television market, it has also become a peripheral brand in the domestic market due to factors such as localization and declining brand reputation.

In contrast, TCL, which ranks ninth and has risen five places year-on-year, has performed well, ranking third in both global and domestic sales. This is mainly due to TCL's long-term layout in multiple core areas such as Huaxing Optoelectronics panels and MiniLED screen display technology, which has given it more voice and cost control in the upstream industry chain. The product quality to price ratio index has also skyrocketed, with TCL75T7H TV being the most representative.

The TCL75T7H is equipped with a 4K ultra high definition screen, achieving 220 zone fine light control technology and a peak brightness of 1100 nits. Coupled with a 96% DCI-P3 wide color gamut, it brings a visual feast of bright colors, high contrast, and rich details, while maintaining clear visibility in both bright and dark environments.

In terms of sound effects, the TCL75T7H adopts a 2.1 channel sound system, achieving a 70W high-power sound system and supporting Dolby panoramic sound technology, providing surround sound effects and an immersive audio and video experience; In terms of performance, it is equipped with an A73 quad core processor and a 4GB+64GB memory combination, ensuring smooth operation, supporting multiple applications and games, and meeting the diverse needs of users.

In addition, TCL75T7H has an advanced 144Hz refresh rate, which can maintain the smoothness of the screen whether watching action movies or playing games; More importantly, TCL75T7H also supports artificial intelligence voice control and smart home linkage, and there are no startup advertisements, which truly ranks among the top tier in the same price range.

Second tier: 70 to 80 points

There are a total of five brands located in the third tier, namely Hisense, Skyworth, Changhong, Haier, and Xiaomi. However, Haier's core business is not in the television sector. Changhong TV is also declining, and Skyworth can only rank fourth in China. By comparison, Hisense and Xiaomi TV are tied for the first place in domestic sales.

The reason why Hisense has been able to maintain industry leadership is mainly due to Hisense's years of deep drilling and research and development in screen display technology fields such as ULED and MiniLED. At the same time, Hisense is also the only domestic television enterprise with self-developed picture quality chips, and the only domestic brand that maintains leadership in both television hardware and software.

At present, the most representative model is the Hisense TV 75E7K, which belongs to the MiniLED screen display technology television. It can bring more delicate picture performance and deeper black display. Equipped with the ULED imaging algorithm, it can further improve the clarity and color reproduction of the picture. Additionally, it is equipped with obsidian screen technology to effectively prevent screen reflection and make the viewing experience more comfortable.

In terms of backlight design, Hisense TV 75E7K adopts a 504 partition backlight design, making the picture more delicate, the black color more profound, and the bright colors more vivid; Supports 4K144Hz native high refresh rate, which can bring smoother and more natural visual performance to the audience; The peak brightness can reach 1000 nits, demonstrating excellent performance, while the color gamut covering 95% DCI-P3 can present more realistic and vivid colors.

It is worth mentioning that Hisense TV 75E7K is also equipped with Hisense's self-developed Xinxin X chip master version, which can further optimize image quality and sound performance, and improve the viewing experience. In terms of sound, there is a built-in 2.1 channel sound system with a power of up to 60W, creating a highly immersive sound experience.

In terms of configuration, Hisense TV 75E7K is equipped with a quad core A73 processor, 4GB of memory, and 128GB of storage space, which can provide excellent running speed and sufficient storage space. It is also equipped with one USB3.0 interface, two HDMI2.1 interfaces, and one USB2.0 interface, making it convenient for users to connect various external devices; Support Wi-Fi6 dual band wireless network to ensure network stability and high-speed transmission.

By the way, Hisense TV 75E7K also comes standard with an AI camera, which supports gesture control and AI body sensation functions, providing users with a more intelligent and convenient operating experience.

As for Xiaomi, it has the top-notch component supply chain and supplier integration capabilities in the industry, and is also at the forefront of software innovation. Coupled with extreme cost-effectiveness, it maintains a leading position in domestic TV sales. For example, its latest Xiaomi TV SProMiniLED once again breaks through the industry bottom line.

The Xiaomi TV SProMiniLED is equipped with advanced MiniLED screen display technology, achieving 1152 checkerboard style backlight zones, bringing more precise light and shadow control to the image. The peak brightness can reach 2200 nits, allowing the image to maintain excellent performance even in strong lighting environments; Supports 92% DCI-P3 wide color gamut technology, presenting extremely rich and vivid colors; Supports an ultra-high refresh rate of 4K144Hz, providing it with extremely smooth dynamic graphics.

In terms of sound quality, this Xiaomi TV SProMiniLED has a built-in sound system with a power of 30W, providing deep bass and delicate treble, creating a highly immersive sound experience. It is worth mentioning that it also supports the Dolby Horizon panoramic sound effect, providing an immersive sound experience.

In terms of hardware configuration, Xiaomi TV SProMiniLED adopts a powerful A73 quad core 1.4GHz processor, supplemented by 4GB of running memory and 64GB of storage space, ensuring smooth operation and meeting various user needs. In terms of interface, it has 1 HDMI2.0 interface, 2 HDMI2.1 interfaces, 1 USB2.0 interface, and 1 USB3.0 interface, providing diversity in connection with external devices.

In terms of intelligence, Xiaomi TV SProMiniLED is equipped with Xiaoai Classmate, and users can control the TV through voice to achieve various convenient operations. What's even more gratifying is that this TV has no startup ads, no startup ads, and no startup ads.

First tier team: above 80 points

Panasonic, which previously ranked first, has dropped to second place this time. However, Panasonic TV's current domestic shipment volume is almost negligible, and it is difficult to confirm the moisture content. Compared to Sony, which is known for its excellent performance, Sony's first place seems more convincing. The most crucial reason is that Sony TV has led the world in image quality chip research and development in recent years,

Taking the Sony 75X91K LCD TV as an example, it adopts a full array partition backlight technology, which further enhances the driving ability of the XR cognitive chip and, in combination with the XR Contrast Enhancement Professional Edition, achieves more precise and delicate backlight control. It can effectively enhance the black layer, brightness, and native contrast, making the picture closer to reality and more three-dimensional.

At the same time, the Sony 75X91K LCD TV also integrates optimization technologies such as XR Tricolor Pro, XR4K line doubling technology, and XR Mingrui Dynamic, greatly improving the contrast and color performance of the screen, making the colors more vibrant and moving. At the same time, these technologies have further improved the clarity of the image, allowing users to experience rich details and excellent lighting and shadow effects.

Kan Brother's chatter

The above is the 2023 TV satisfaction ranking. Although satisfaction does not fully match brand sales and market share, it still has certain reference value for friends who are planning to purchase televisions. Especially for the best-selling representative models on the list, they have not only gained widespread market recognition, but also performed particularly well in terms of cost-effectiveness. When choosing a TV, referring to this satisfaction ranking may help you find an ideal TV that meets both budget and performance expectations.

Alright, that's all for the sharing of this issue. If you have any further questions, please feel free to leave a comment in the comments section for discussion.

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