Copywriting|FaradEdit|FaradprefaceIn the 1990s, China's private express delivery industry had just started,A woman named Chen Xiaoying, with her natural business acumen, founded Shentong Express,Becoming the pioneer of private express delivery in China.She started from scratch and transformed from an ordinary worker into a female overlord in the industry,Talking and laughing with Jack Ma, he sold Shentong to Alibaba

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preface

In the 1990s, China's private express delivery industry had just started,A woman named Chen Xiaoying, with her natural business acumen, founded Shentong Express,Becoming the pioneer of private express delivery in China.

She started from scratch and transformed from an ordinary worker into a female overlord in the industry,Talking and laughing with Jack Ma, he sold Shentong to Alibaba.After reaching the pinnacle of her career, Chen Xiaoying switched to the umbrella industry and continued to create commercial miracles.

How did she rely on her wisdom and perseverance to carve out a path in the mall?

Legendary Business Strong Woman

In the 2009 Tmall Double Eleven, major express delivery companies were closely following this emerging shopping festival and coveting dividends.

At that time, the market price had been suppressed to 4 yuan per order,Many small companies dare not act recklessly and are worried that they cannot afford the risks brought about by such low prices.

But Chen Xiaoying, the president of Shentong Express, dares to innovate,She aggressively lowered the price to 2.7 yuan and reached a partnership with Alibaba.

This decision led to explosive growth for Shentong and also allowed Chen Xiaoying to reap a hundred fold return.

Facts have proven that Chen Xiaoying's business acumen and insight are correct. Under her leadership, Shentong Express has gradually become a leader in the industry.By 2016, Shentong's business volume had reached 2.8 billion pieces, accounting for one tenth of the total express delivery volume in the country.

In the same year, Chen Xiaoying led Shentong to hold a grand listing banquet on the Shenzhen Stock Exchange,Her personal wealth has exceeded 11 billion yuan, ranking among the top 30 richest women in China.

But her legendary business story is far from over, and as the express delivery market tends to saturate, Chen Xiaoying keenly turns her gaze to other fields.

When the outside world thought she would guard the courier kingdom, she suddenly announced her resignation from the board of directors of Shentong in 2019,And sold their shares to Alibaba, cashing out 14.6 billion yuan,Turn around at the peak of your career and embark on a new business journey.

So why does she have such courage? This starts with the experience of this business queen.

Chen Xiaoying: From Adversity to Business Miracle

In 1976, Chen Xiaoying was born in Zhejiang Province from a poor family background,Her parents need to work day and night to barely feed the entire family.

In elementary school, Chen Xiaoying was very hardworking and eager to learn, and her grades were among the top. However, after entering junior high school,My father suddenly contracted a terminal illness, which increased the financial burden on the family.

At the age of 16, her father unfortunately passed away, and Chen Xiaoying was forced to stop in her second year of junior high school. She and her brother went to work at a printing and dyeing factory in Hangzhou to share the heavy responsibilities for her family.

The work in the factory is very hard, and Chen Xiaoying is responsible for operating cumbersome machines in the workshop.Her hands were red from the shock of the machine, and her body often had bruises.

But Chen Xiaoying never complains, just works silently, hoping to earn more money to support her disabled mother at home.

At the printing and dyeing factory, Chen Xiaoying met his fellow villager Nie Tengfei.Both of them had the same family background and work experience, and quickly got together.

In the early 1990s, with the reform and opening up, printing and dyeing factories received many foreign trade orders and needed dedicated personnel to transport customs declarations.

Chen Xiaoying volunteered and began to frequently travel between Hangzhou and Shanghai.Firstly, to earn more subsidies, and secondly, to broaden one's horizons.

The multiple trips made Chen Xiaoying see the market potential of express delivery transportation, and she often invited Nie Tengfei to discuss entrepreneurial ideas together.

With excellent execution ability, Chen Xiaoying can do whatever she says,Pulling in his friend Zhan Jisheng, he founded Shengtong Express Company, which is the predecessor of Shentong.

Chen Xiaoying's entrepreneurial journey

After the establishment of Shentong Express,Chen Xiaoying is responsible for expanding business, and Nie Tengfei is responsible for organizing transportation. At the beginning, Chen Xiaoying relied heavily on door-to-door marketing and dialed thousands of calls a day to win over customers.

At first, many companies did not trust the newly established express delivery company and believed it was a scam. But Chen Xiaoying was not discouraged and explained the business over and over again,As long as the client requests to meet, she immediately rushes over and actively strives for trust.

Although most of the negotiations were unsuccessful, Chen Xiaoying persevered. With her efforts, the company's business has been expanding day by day,From 1995 to 1996, Shentong completed the layout of express delivery stations in the Jiangsu Zhejiang Shanghai region.

In 1997, Shentong's business further expanded northward and entered first tier cities such as Beijing, Guangzhou, and Shenzhen, becoming the largest private express delivery company in China at that time.

In 1998, "Shanghai Shengtong" was officially renamed as "Shentong Express".In the early stages of entrepreneurship, Chen Xiaoying and Nie Tengfei managed well, and the Shentong express delivery business was thriving.

When the two of them went to their hometown to visit their relatives, they even drove their cars back and set off firecrackers to celebrate. They were envied by the villagers and recruited many fellow villagers from their hometown to work in Shentong, leading them to become prosperous together.

But at the peak of their career,Nie Tengfei, 25 years old, unfortunately died suddenly,Leave behind Chen Xiaoying, who is only 22 years old, to face immense operational pressure alone.

After Nie Tengfei's death, Shentong Express experienced a serious brain drain. Multiple members of the founding team left the company to establish their own portal,Among them is Nie Tengyun, the younger brother of Nie Tengfei, who founded Yunda Express.

These veteran figures have taken away a group of business backbones, and Shentong is facing a crisis of disintegration, leaving only Chen Xiaoying and his brother Chen Dejun to be trusted.

At this moment, Chen Xiaoying met a man named Xi ChunyangXi Chunyang was originally the driver of Nie Tengfei,Provide help and encouragement to Chen Xiaoying during her most difficult times. The two fell in love over time and later became husband and wife.

In order to maintain the market, Chen Xiaoying and his brother Chen Dejun created a franchise model in the express delivery industry, establishing a two-level agency system.

This model is bold and innovative,It not only reduces the company's own risks, but also rapidly expands Shentong's market share.

Although there are certain problems with franchise, such as uneven service quality among some agents, overall it helps Shentong Express to stabilize its leading position in the competition.

In the following years, Shentong Express repeatedly encountered difficulties in market competition, but Chen Xiaoying did not give up and led the company through the storms with superhuman perseverance and wisdom.

She holds not only Shentong, but also the livelihood of countless employees.Whenever a crisis comes, Chen Xiaoying always comes up with innovative measures to turn the tide.

Under her leadership, Shentong Express gradually embarked on the right track and became a pioneer in China's express delivery industry.So why did Chen Xiaoying give up Shentong and choose to switch careers?

Let the umbrella also "fly"

The Shentong Express founded by Chen Xiaoying has changed China's express delivery industry in one fell swoop. But the competition behind the glory is also very fierce.

Before and after the listing of Shentong,Its market share has decreased from 16.8% to around 10%.Faced with increasingly fierce competition, Chen Xiaoying chose to retreat to the second tier.

But this legendary female entrepreneur did not stop there.After leaving Shentong, she attempted to invest in multiple industries such as oral medicine and internet finance.

But none of these fields are her strengths. So, Chen Xiaoying decided to return to her hometown,Entering an industry that seems saturated but full of imaginative space - Umbrella.

Let the umbrella also "fly"

She led the team to develop multiple functional upgrades,For example, enhancing nighttime reflection, biomimetic rapid drying of lotus leaves, etc,Successfully created a 'quick drying umbrella'. As soon as this umbrella was launched, it became a target for major merchants to purchase, overturning people's understanding of umbrellas.

With this quick drying umbrella, Chen Xiaoying has once again created a "billion dollar" myth.To this day, this is the second time she has created a business empire worth tens of billions due to her own efforts.

In 2019, Chen Xiaoying ranked 43rd on the Hurun Women Entrepreneurs List with a net asset of 10.5 billion yuan.

Nowadays, Chen Xiaoying actually controls 9 companies,It involves multiple fields such as industry, real estate, and internet finance, and she also holds nearly half of the equity of her competitor Tiantian Express.

It can be said that after leaving Shentong, Chen Xiaoying underwent a successful transformation and was no longer limited to the field of express delivery,Instead, business layout is carried out from a diverse perspective.

summary

The story of Chen Xiaoying tells us that ordinary people contain infinite charm. As long as we have unique vision and unremitting efforts, we can discover surprises.She is a role model for Chinese entrepreneurs and a benchmark for countless women to realize their self-worth.

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