Wang Jia'er Concert Nanjing Station starts! Leader Embraces Young People

On November 11th, Wang Jiaer MAGICMANWORLDTOUR2023-2024 arrived at Nanjing Station as scheduled. The two hour concert was packed to capacity, and the cheers and screams of fans were endless

On November 11th, Wang Jiaer MAGICMANWORLDTOUR2023-2024 arrived at Nanjing Station as scheduled. The two hour concert was packed to capacity, and the cheers and screams of fans were endless.

Wang Jiaer, who holds multiple identities such as singer, performer, and creative director, has always been exploring the diversity of music and the infinite possibilities of life, bringing positive growth momentum to many young people.

At this concert, as the only household appliance cooperative brand, Leader also embraced young people with Wang Jiaer, injecting life energy into young audiences through a series of creative gameplay, meeting the imagination of Generation Z for quality life and trendy experiences.

To piece together an adaptive life for the younger generation

Recently, the trend of "traveling with performances" has evolved into a new trend, with more and more fans rushing to a city for a concert. On the journey of pursuing music, fans have also created many new "ways to open", such as wearing specific clothing and interacting with singers

For the organizers, they are also constantly considering how to make the presentation of the concert more diverse and interactive, with a sense of participation. At the Wang Jiaer concert, Leader aimed at the expectations of Generation Z for trendy life and built six fun exhibition areas, allowing young audiences to enjoy the audio-visual feast while mobilizing more senses and unleashing their youthful vitality.

For example, in the fashion interaction area, fans can participate in the interaction of the LeaderiCase Xiaoxianbei Beauty Refrigerator to gain more inspiration about fashion makeup and unlock exclusive makeup for concerts. In the DIY drawing area, viewers can freely create colorful refrigerator magnets, transforming their wild imagination into an adaptive lifestyle. The younger generation can also challenge the relevant tongue twisters of the Leader Blue Box Washing and Disinfection Integrated Machine, taste the vitality brown sugar ginger tea, and receive customized souvenirs

At the concert, the home of Generation Z, Leader once again had close communication with young people and pieced together a free and adaptable ideal life for the younger generation through a series of youthful and passionate content elements. As the understanding of the living needs of Generation Z deepens, Leader will continue to open up new imaginative spaces for young people to live trendy lives.

Growing together with Generation Z, moving forward in both directions

In fact, this timeMAGICMANWORLDTOUR Nanjing StationIt is also a microcosm of the two-way journey between leaders and young people. As a life development partner for Generation Z, Leader continues to delve into various life scenarios of the younger generation, and plays, creates, and grows together with them based on "original adaptation products", "co created development services", and "I created personalized lives".

In order to truly polish suitable products that meet the needs of Generation Z users, Leader injected "youthfulness" into the brand's genes and built a design team mainly composed of post-95s. In order to keep up with the latest fashion trends in a timely manner, Leaders have also built bridges to communicate with the younger generation.

Offline, the leader not only extends the reach of creating experiential stores among the community, but also actively delves into a series of young people's home games, such as launching the "UP Youth" campus plan, appearing at the BKA trend special exhibition, and attending the Sohu fashion festival. Online, Leaders also set up live streaming and other sections on major e-commerce platforms, social media platforms, and video platforms to actively interact with Generation Z and gain more inspiration for trendy lifestyle.

Based on the omni channel ecological layout from online to offline, leaders are constantly seeking value resonance with the younger generation. And the Leader has transformed the ever-changing demand for quality living in Generation Z into research and development inspiration, and added technological innovation. Through continuously upgrading products and services to adapt to their attitude towards life, they have completed a positive closed-loop for young users.

Finding the optimal solution to impress Generation Z users

It is worth mentioning that Leader has always been steadfast in accompanying Generation Z, and this companionship is not limited to a single product or family scenario, but permeates every growth stage and every life scenario of young users.

For example, in beauty scenes, the LeaderiCase Xiaoxianbei beauty refrigerator has become a "secret weapon" for young users' skincare; In the food scene, the iCase bar refrigerator has become a "clearance secret" that accompanies Generation Z from "one person eating" to "reunion banquet"; In the sleep scene, the Yuanqi air conditioner equipped with four major air supply modes becomes a "sleep aid" for young people

Always standing in the context of Generation Z and growing together with them, it is natural to gain the love of young consumers. In the recent Double Eleven Shopping Festival, Leader once again broke through the tight encirclement and entered the top camp of the industry. According to the Tmall list, after the pre-sale of the Leader mini supercar smart screen, it quickly became popular and grabbed the top 1 spot on the 75 inch TV new product list. Only in the first 4 hours of pre-sale, the full model was booked to exceed 4000 units.

Nowadays, Generation Z has become the largest force in trendy consumption and a benchmark in the new consumer market. For Qianhang Baiye, the rise of this generation also puts forward higher requirements for upgrading traditional business formats and innovating product and service methods. Perhaps there is no standard answer to the big test of 'moving Generation Z consumers', but genetic companionship and sustained co growth provide the optimal solution.

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