This year's Double Eleven, with dismal performance, where should e-commerce practitioners go!

The business performance of the Double Eleven Electric Company this year was indeed somewhat dismal, and there are mainly three reasons for this phenomenon. Firstly, consumers prefer offline stores more

The business performance of the Double Eleven Electric Company this year was indeed somewhat dismal, and there are mainly three reasons for this phenomenon. Firstly, consumers prefer offline stores more. With the improvement of consumers' living standards, they are more pursuing practical shopping experiences, such as being able to personally go to the store to see, touch, try on clothes, and try out products. Offline stores allow consumers to immediately obtain items and enjoy high-quality after-sales service, which is unparalleled in online e-commerce. Therefore, many consumers choose to shop in physical stores instead of blindly chasing discounts during online shopping carnivals like Double Eleven.

Secondly, discount fatigue is also an important reason for the poor performance of e-commerce this year. As the e-commerce activities on Double Eleven continue to grow, some consumers have developed aesthetic fatigue towards the heavily discounted promotional strategies. They found that during the Double Eleven period, almost all products of merchants were being discounted, and the discount intensity was also increasing. They began to doubt whether merchants would increase prices and then discount, or question the authenticity of products. Therefore, these consumers began to choose to purchase the products they needed on ordinary days, rather than waiting until Double Ten to make repeated purchases.

Finally, the rise of competitors has also had an impact on the performance of e-commerce. In the past few years, the competition in the e-commerce industry has become increasingly fierce, and many traditional physical stores have begun to transform to online stores, bringing their own advantages. These physical stores sell products through online channels and engage in fierce price wars with e-commerce platforms. Moreover, some traditional retailers have formed alliances with online e-commerce through offline stores, providing a more convenient shopping experience. Consumers have an increasingly wide range of choices, and they are no longer limited to shopping on e-commerce platforms, but are more flexible in choosing their purchasing methods.

Faced with such a crisis, e-commerce practitioners should actively respond and find a way out. Firstly, they need to have a better understanding of consumer needs. Through market research and data analysis, e-commerce practitioners can more accurately grasp consumers' shopping habits and preferences, and provide more personalized products and services. Secondly, they should broaden their sales channels. E-commerce platforms are no longer the only sales channel, and practitioners can collaborate with physical stores to establish a combination of online and offline, providing a comprehensive shopping experience. In addition, strengthening innovation and technology application is an important task for e-commerce practitioners. Only by constantly introducing new technologies and products can we attract consumers' attention. For example, utilizing artificial intelligence technology to provide personalized recommendations and expanding the development of social e-commerce.

However, despite the dismal performance of e-commerce on the Double Eleven this year, the e-commerce industry still has enormous development potential and a favorable environment. The continuous growth of the Chinese economy and the trend of consumption upgrading have provided a vast market for the e-commerce industry. Moreover, with the continuous progress of technology, people's demand for online shopping will also increase. Therefore, whether it is online e-commerce or offline physical stores, as long as they can adapt to the needs of consumers and provide good products and services, they will definitely achieve success.

E-commerce practitioners need to maintain a positive attitude and courage when facing difficulties. Difficulties are only temporary, and only through continuous learning and innovation can we remain invincible in the fierce competition. I believe that the e-commerce industry will still usher in beautiful development prospects in the near future, driving the prosperity of the entire economy.

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